Beyond the Blue
Book for COSMO-SLOTH
It is a feature of this book to introduce various looks of the sea through the distinguishing colors of each chapter. For example, the green color chip symbolizes a healthy sea forest, while the red color chip shows dark side of a sea filled with whale blood. Like this, the color chips introduced in each chapter are used to express the bright and dark side of the sea symbolically. This book was printed on soybean oil ink with low environmental pollution on 100g matte paper and thread bound to reduce bond usage.
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Beyond the Blue by SUNG HO NAM
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Book by SUNG HO NAM
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SUNG HO NAM Beyond the Blue
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SUNG HO NAM Book
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COSMO SLOTHBrand Logo
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Beyond the Blue Book Press Releases
Press resources for Beyond the Blue are offered in several languages: English.
Beyond the Blue Book Media Articles
Explore our ready-to-use articles on Beyond the Blue, available in multiple languages: English, Spanish, German, French, Portuguese, Korean, Japanese, Russian, Hindi, Italian, Indonesian, Dutch, Turkish, Arabic (Standard) and Chinese (Mandarin), for your feature stories.
Unique Properties
Published in honor of World Ocean Day, this book deals with environmental issues related to the sea. It is a feature of this book to introduce various looks of the sea through the distinguishing colors of each chapter. For example, the green color chip symbolizes a healthy sea forest, while the red color chip shows dark side of a sea filled with whale blood. Like this, the color chips introduced in each chapter are used to express the bright and dark side of the sea symbolically.
Tags
Environmental Protection, Sustainability, Coexistence, Color, Ocean
Production Technology
This book was printed on soybean oil ink with low environmental pollution on 100g matte paper and thread bound to reduce bond usage.
Design Challenge
The color chips introduced in each chapter symbolically illustrate environmental problems. so we had to be careful about expression.
Project Duration
The project started from April 2018 and finished in May 2019. The design is done in Seoul, production in Seoul.
Operation Flow
The target group is readers of all ages interested in the sea. Color is a universal material that makes it easy and intuitive for all ages to understand environmental issues related to the sea.
Research
Looking at the lengthy brochures related to the sea, we felt the need to communicate the importance of the sea in an easy way. This book presents difficult environmental issues simply and intuitively by using a variety of colors.
Inspiration
Looking at the sea at sunset, we found that the sea was not always blue. In fact, the colors of the sea are very diverse depending on the time, place and situation. We thought it would be interesting to introduce the various issues of the ocean through colors.
Project Overview
Beyond the Blue Book has been a Silver winner in the Print and Published Media Design award category in the year 2019 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
Image Credits
For design images and photos please credit SUNG HO NAM.
Silver Recognition
SUNG HO NAM was recognized with the coveted Silver A' Design Award in 2020, a testament to excellence of their work Beyond the Blue Book.
SUNG HO NAM Press Releases
Explore the world of SUNG HO NAM through our press releases, designed for media members to use freely and enrich your content. Press members can now immediately access 3 press releases.
Beyond the Blue: A Unique Book Project by SUNG HO NAM
SUNG HO NAM presents "Beyond the Blue," a book project that creatively explores the diverse colors of the sea to raise awareness about environmental issues related to the ocean. This innovative publication is a tribute to World Ocean Day, aiming to symbolically express the bright and dark sides of the sea through color chips in each chapter.
SUNG HO NAM Newsroom
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