The Multiverse

Introductory Passageway for Hong Kong Trade Development Council

The Salon de TE hall was as a marketing component for the Hong Kong Watch and Clock Fair that showcased 140 international watch bands. A 745m2 introductory passageway with a multi-purpose space for product launches, presentations and cocktail receptions was required for this hall. To evoke feelings of new discovery for the visitors, an abstract concept was created under the title The Multiverse. From this a series of spatial installations was developed to depict the subconscious and visceral journey of an imaginary artisan watchmaker.

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The Multiverse by Hong Kong Trade Development Council

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Introductory Passageway by Hong Kong Trade Development Council

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Hong Kong Trade Development Council The Multiverse

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Hong Kong Trade Development Council Introductory Passageway

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The Multiverse Introductory Passageway Press Releases

Discover our press releases for The Multiverse available in the following languages: English.

The Multiverse Introductory Passageway Media Articles

Leverage our ready-to-publish articles on The Multiverse, offered in a range of languages: Dutch, Hindi, Indonesian, Japanese, Russian, Chinese (Mandarin), Korean, Turkish, Arabic (Standard), Italian, German, French, Portuguese, Spanish and English.

Unique Properties

The Salon de TE was the only hall at the Hong Kong Watch and Clock Fair to be opened to the media and public with a purpose to showcase international watch brands. The fair organiser required an introductory passageway design to evoke feelings of new discovery to participants before they journeyed to the explore various booths. An abstract concept titled The Multiverse was created to reflect an imaginary artisan watchmaker’s subconsciousness during their moments of creative focus.

Tags

Introductory Passageway, Hong Kong, Watch, Brands, Installation, The Multiverse, Exhibition, HKTDC, Organiser, Fair

Production Technology

The walled structures were made with lightweight reusable aluminium systems, covered with stretched vinyl graphics. Special interactive audio and visual equipment such as the LED screens, furniture and props were hired for the project. Biodegradable carpets, bespoke mechanical device for the sand machine, acoustic panels and metallic spherical balloon sculptures were added to complete the design.

Design Challenge

The challenge was to find a concept the event organiser had not done before and finding a theme to stimulate the imagination of visitors with a sense of new discovery. After analysing many external themes, executing the inner universe of an artisan watchmaker mind seemed most fitting. This was how The Multiverse idea began, and a series of visceral ambient installations were developed. Our aim was to let the visitor draw to their own interpretation of what they had experienced in the space.

Project Duration

The project duration was 3 months from initial briefing to onsite completion. It was launched on the 5th of September 2019 and ran for 5 days. Only 3 days were allowed for the move in and onsite set up. Salon de TE was located at the Hong Kong Convention and Exhibition Centre in Wan Chai.

Operation Flow

To arouse visitor curiosity, a 3m high x 64m2 mirrored rotunda entry was built at the concourse. Entering the hall, a 745m2 introductory passageway with a 5m high transparent LED waterfall with a mirror overhang is set at the centre of this space. Behind the LED waterfall, an open multi-functional space with a main stage would feature. Various portals each decorated with its own distinct ambience would lead visitors to the 4 different zones and the VIP lounge within this specialised hall.

Research

Our research derived from the design brief to evoke feelings of new discovery to stimulate its visitors at the introductory passageway. The design team decided to make this more challenging by exploring the subconscious journey of an artisan watchmaker mind. From this, a series of abstract spatial installations was built using visuals and sounds to reflect the serenity, inspiration and inner focused needed to make a master timepiece. Thus, our concept The Multiverse began.

Inspiration

Inspiration to uplift the image of the introductory passageway design derived from the clients requirement to evoke feelings of new discovery upon its visitors. An abstract approach titled The Multiverse was developed and a series of audio and visual installations was created to reflect the intangible aspects and creative process of an artisan watchmaker mind. Each spatial experience was intended to depict the emotional response before visitors embarked to explore the branded watch booths.

Image Credits

Hong Kong Trade Development Council

Project Overview

The Multiverse Introductory Passageway has been a Silver winner in the Event and Happening Design award category in the year 2020 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.

Silver Recognition

Hong Kong Trade Development Council was recognized with the coveted Silver A' Design Award in 2021, a testament to excellence of their work The Multiverse Introductory Passageway.

Hong Kong Trade Development Council Press Releases

We provide a series of press releases on Hong Kong Trade Development Council that journalists and press members can freely incorporate into their narratives. Immediate access is granted to 9 press releases for all journalists.

Introducing "The Multiverse" - A Unique Introductory Passageway Design

The Hong Kong Trade Development Council Unveils Abstract Concept for Salon de TE Hall

Hong Kong Trade Development Council Newsroom

Dive into Hong Kong Trade Development Council Newsroom to explore celebrated designs and projects.