Food in Nature
Photography for FPDB Creative
This project is for the new menu of a restaurant in Ho Chi Minh City, Vietnam. First, the inspiration came mostly from the origin of culinary art. Answering that question "Where does the food come from?" the final idea is about how food should connect closely to Mother Nature. "Food, flowers and stones" is a returning journey to mother nature, which captures the moment of fragile flowers growing from arid stones. By illustrating nicely-styled dishes in the beauty of nature, the project gives a touch of survival and growth.
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Food in Nature by Duc Bui
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Photography by Duc Bui
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Duc Bui Food in Nature
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Duc Bui Photography
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Food in Nature Photography Press Releases
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Food in Nature Photography Media Articles
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Unique Properties
FOOD IN NATURE is a food photography project created for Ngoc Suong Seafood & Bar, a modern seafood restaurant. The inspiration for this work is to feature the restaurant's new fine-dining menu. Each dish in the menu has its own story conveyed in different layouts.
Tags
photography, food, seafood, nature, survival
Production Technology
Artificial light was used in this photoshoot, creating the sparkling light reflecting from the sea to express the freshness of the seafood.
Design Challenge
The hardest part of this project is to find the perfect stones and flowers, as well as search and create appropriate lighting set-ups to convey the ideas the best.
Project Duration
The photoshoot lasted for 12 hours in total, including 3 hours setting up different layouts and 9 hours shooting in September 2020 in Ho Chi Minh City, Vietnam.
Operation Flow
Those images are supposed to create engagement between the brand and its customers. Since trends in food photography and marketing are changing, the project gives a modern, natural, and contemporary touch to the restaurant’s new menu.
Research
How food can be combined with elements of nature such as flowers and stones is the core of this project. Magazines and portfolio websites are the main sources to see how modern artists approach their artworks. All sketches were done thoroughly before shooting to make sure lighting, props, and layouts as perfect as possible. Stones and flowers were found in nature to enhance the feeling of Mother Nature.
Inspiration
The inspiration came from the idea of how food should connect closely to Mother Nature, by capturing the moment of fragile flowers growing from arid stones, which symbolizes survival. And the concentration is on the vibrant colors of the flowers and the unique shape of the stones gave.
Image Credits
Image #1: PHOTOGRAPHER Duc Bui & FPDB Creative, Food in Nature, 2020. Image #2: PHOTOGRAPHER Duc Bui & FPDB Creative, Food in Nature, 2020. Image #3: PHOTOGRAPHER Duc Bui & FPDB Creative, Food in Nature, 2020. Image #4: PHOTOGRAPHER Duc Bui & FPDB Creative, Food in Nature, 2020. Image #5: PHOTOGRAPHER Duc Bui & FPDB Creative, Food in Nature, 2020.
Project Overview
Food in Nature Photography has been a Iron winner in the Photography and Photo Manipulation Design award category in the year 2020 organized by the prestigious A' Design Award & Competition. The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.
Iron Recognition
Duc Bui was recognized with the coveted Iron A' Design Award in 2021, a testament to excellence of their work Food in Nature Photography.
Duc Bui Press Releases
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Introducing "Food in Nature" - A Captivating Food Photography Project by Duc Bui
Discover the Inspiration Behind the Unique Food Photography Project "Food in Nature" by Duc Bui
Duc Bui Newsroom
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