Limited Edition Packaging
Pepsi Culture

Limited Edition Packaging for Pepsi

Pepsi Culture celebrates Mexico through a series of limited-edition cans. The design explores the rich and vibrant cultures of six Mexican cities and their passion for the arts and crafts. Through meaningful symbols and regional references the designs are brought to life as illustrative patterns that honor century old traditions and infuse contemporary design aesthetics. This blend ancient meanings and modern design sensibilities creates a rich narrative that perfectly reflects the ethos and modernity of the Pepsi brand.

Dennis Furniss 2021 Agency Golden Press Kit № 123071

Download Press Kit № 123071

Download Press Kit № 123071 Limited Edition Packaging for Pepsi by Dennis Furniss to access high-res images, essential texts, translations, and exclusive interviews—all in one.


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Pepsi Culture by Dennis Furniss
Pepsi Culture by Dennis Furniss

Download 1800 Pixels JPEG Image.

For precise, vibrant prints up to 6 inches, use this 1800-pixel image at 300 DPI. For larger visuals up to 12 inches, 150 DPI ensures the image remains clear and impactful. Press accreditation unlocks high-res images without watermarks. Need something now? Download a low-res image instantly. Consult the Image Credits Section for information on photo credits.

Limited Edition Packaging by Dennis Furniss
Limited Edition Packaging by Dennis Furniss

Download 1800 Pixels JPEG Image.

The 1800-pixel image is crafted for flexibility in print sizes—crisp and detailed at up to 6 inches with 300 DPI, and maintains its clarity at up to 12 inches when set to 150 DPI. Press accreditation unlocks high-res images without watermarks. Need something now? Download a low-res image instantly. Acknowledgements for photographs are in the Image Credits Section.

Dennis Furniss Pepsi Culture
Dennis Furniss Pepsi Culture

Download 1800 Pixels JPEG Image.

For precise, vibrant prints up to 6 inches, use this 1800-pixel image at 300 DPI. For larger visuals up to 12 inches, 150 DPI ensures the image remains clear and impactful. High-res, no watermark images await those with press accreditation. For instant access, download a low-res version. Consult the Image Credits Section for information on photo credits.

Dennis Furniss Limited Edition Packaging
Dennis Furniss Limited Edition Packaging

Download 1800 Pixels JPEG Image.

The 1800-pixel image is crafted for flexibility in print sizes—crisp and detailed at up to 6 inches with 300 DPI, and maintains its clarity at up to 12 inches when set to 150 DPI. With press accreditation, enjoy watermark-free, high-res downloads. Low-res images are available immediately for all. For photo credit information, refer to the Image Credits Section.

PepsiBrand Logo
PepsiBrand Logo

Download 1800 Pixels JPEG Image.

With an 1800-pixel resolution, create stunning prints up to 6 inches at 300 DPI, or expand your storytelling to 12 inches with a clear outcome at 150 DPI. High-res images, watermark-free, are yours with press accreditation; or grab a low-res copy now, no wait required. Consult the Image Credits Section for information on photo credits.

Dennis Furniss Corporate Logo
Dennis Furniss Corporate Logo

Download 1800 Pixels JPEG Image.

Utilize this 1800-pixel image at 300 DPI for sharp, detailed prints up to 6 inches. When your narrative requires larger images, deploying it at 150 DPI allows for clear, impactful visuals up to 12 inches. Download watermark-free, high-res images with your press credentials, or opt for an immediate low-res download. Acknowledgements for photographs are in the Image Credits Section.

Design Newswire
Pepsi Culture Limited Edition Packaging Press Releases

Availability alert: Press releases for Pepsi Culture in languages including English.


Press Kit
Pepsi Culture Limited Edition Packaging Media Articles

For immediate use: Pepsi Culture articles, available in languages such as German, French, Korean, Indonesian, Japanese, Russian, Turkish, Arabic (Standard), Italian, Hindi, Chinese (Mandarin), Spanish, Portuguese, English and Dutch, to enrich your content.


Unique Properties

Celebrating the diversity of Latin America is the mantra for the Pepsi Culture can series. Through the limited-edition series PepsiCo created a unique design system that celebrates the rich and vibrant culture of six unique Mexican cities. Celebrating the uniqueness of the people and the individuality of each cities ancient traditions. Leveraging a contemporary design edge the approach aligns to the brands core value of celebrating diversity.

Tags

Packaging Design, Pepsi Culture Series, Pepsi, Mexico, Latin America

Production Technology

High definition offset printing on alluminum

Design Challenge

This initiative was very an intuitive design program that relied heavily on understanding the culture of each city. To learn and gain insights we worked diligently to understand and translate the meaningful cultural associations and the arts that thrive within each individual city. A detailed process which took 6 months to complete. This was supported by a light qualitative process to access the design approach. In the end, we recognised that cultural-art has widespread appeal and launched with the confidence of knowing we had a well designed can series.

Project Duration

The initiative started in the fall of 2020 in Mexico with a nationwide distribution. Sales sky-rocketed which led to additional production in order to meet meet demand.

Operation Flow

Not applicable

Research

This is an ongoing program globally for the Pepsi brand, however, this is the first time we've explored hyperlocality as the theme for Design. It was a huge success with incredible results. Not only in sales volume, but also in building brand awareness and earned media. Across all social platforms we watched millions of people share posts of the series itself and millions of reposts in terms of the content we had also developed.

Inspiration

These six collectible limited-edition cans tell authentic stories from the six cities they represent in Mexico. Collectively creating a series they are inspired by local stories and traditions that make that particular region unique. Through storytelling and local art references, Pepsi brought the uniqueness of six Mexican cities together.

Image Credits

All work is wholly owned by Pepsico, inclusive of; brand trademarks, visuals and graphics, intellectual property.

Project Overview

Pepsi Culture Limited Edition Packaging has been a Golden winner in the Packaging Design award category in the year 2020 organized by the prestigious A' Design Award & Competition. The Gold A' Design Award is granted to designs that demonstrate a high level of innovation and a significant impact on their intended audience. Recognized as a major achievement by the A' Design Awards, these designs are characterized by their visionary approach and the exceptional skill of their creators. Winners of the Gold A' Design Award are noted for their ability to push the envelope in art, science, design, and technology, delivering solutions that not only meet but exceed expectations. These designs serve as benchmarks for excellence, encouraging further innovation and inspiring future generations of designers.

 Award Logo
Golden Recognition

Dennis Furniss was recognized with the coveted Golden A' Design Award in 2021, a testament to excellence of their work Pepsi Culture Limited Edition Packaging.

DesignPRWire
Dennis Furniss Press Releases

Discover Dennis Furniss's journey through our press releases, available for all press members and journalists to use without restrictions. Available now: 5 press releases ready for immediate access by journalists.


Pepsi Unveils Limited Edition Culture Series Celebrating Mexican Cities

PepsiCo introduces the Pepsi Culture limited-edition cans, a vibrant celebration of the rich and diverse culture of six Mexican cities, available nationwide since fall 2020.


Newsroom
Dennis Furniss Newsroom

Access Dennis Furniss Newsroom for exclusive insights into distinguished design and laureled projects.

You are currently viewing Media Showcase № 123071. Uncover the depth of Dennis Furniss's achievements in their newsroom, featuring everything from high-res images to detailed interviews. Currently viewing: Press Kit / Media Showcase 123071 for Pepsi Culture. For extended content, visit Newsroom 303887.

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