Flying to the Moon
Gift Box for ShenZhen XiShang Boutique Packing Co., Ltd
This Mid-Autumn Flying to the Moon aims to take users back to the traditional Mid-Autumn Festival customs. Therefore, the packaging adopts the traditional Chinese palace lantern and a light module is added to its bottom. The circular illustration, coming from traditional mythologies, like the Jade Hare, the palace of the moon, and Apsaras in Dunhuang Murals, exudes a strong sense of ceremony.
Download Press Kit № 134174
Download Press Kit № 134174 Gift Box for ShenZhen XiShang Boutique Packing Co., Ltd by ShenZhen XiShang Boutique Packing Co., Ltd to access high-res images, essential texts, translations, and exclusive interviews—all in one.
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Flying to the Moon by ShenZhen XiShang Boutique Packing Co Ltd
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Gift Box by ShenZhen XiShang Boutique Packing Co Ltd
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ShenZhen XiShang Boutique Packing Co Ltd Flying to the Moon
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Flying to the Moon Gift Box Press Releases
Press releases tailored for Flying to the Moon are available in the languages: English.
Flying to the Moon Gift Box Media Articles
Leverage our ready-to-publish articles on Flying to the Moon, offered in a range of languages: Italian, German, French, Indonesian, Japanese, Russian, Chinese (Mandarin), Spanish, Korean, Hindi, Turkish, Arabic (Standard), English, Portuguese and Dutch.
Unique Properties
This Mid-Autumn moon cake packaging aims to take users back to the traditional Mid-Autumn Festival customs. Therefore, the packaging adopts the traditional Chinese palace lantern and a light module is added on its bottom. The circular illustration, coming from traditional mythologies, like the Jade Hare, the palace of the moon and Apsaras in Dunhuang Murals, exudes a strong sense of ceremony.
Production Technology
The design of the illustration is based on the lines written by Li Bai. If I hadn't seen them on the mountain, I would have met them under the moon on the Terrace of Jade. It adopts an innovative multi-layer three-dimensional structure, and use the die-cutting process to increase the visual layering.
Design Challenge
The difficulty of packaging design lies in how to creatively explore the cultural elements related to the Mid-autumn Festival. Therefore, we chose the element of Apsaras in Dunhuang Murals, and place four nymphs of different postures into the background based on the Moon Palace to form the relaxing and rejoicing atmosphere.
Project Duration
This product was started in Shenzhen, China in September 2020 and was finished in Shenzhen, China in October 2020.
Operation Flow
After removing the moon cakes inside, users can turn on the switch of LED located in the bottom and install the transparent PVC case and the outer hollowed-out case, making it a decorative lantern. The 3D paper carved Jade Rare and Nymphs in the semi-transparent PVC material look suspended in the air, immersing users in the traditional festival customs.
Research
The Mid-autumn Festival is a traditional Chinese festival, which was popularized in the Tang Dynasty and became a national festival later then. According to the mythology, during the reign of Emperor Xuanzong of the Tang Dynasty, Xuanzong admired flowers with his concubine Yang Yuhuan and had invited poet Li Bai. When Li Bai was drunk, he composed a poem. That is the origin of the famous Tang poem.
Inspiration
It is inspired by the traditional palace lantern, on which elaborate graphics are used for decoration. To express the rich connotation of the traditional Mid-autumn Festival, the Jade Rare, the Moon Palace and other elements are selected and the styles of Dunhuang Murals are also integrated to show the elegance and sense of ceremony of Chinese classical culture.
Project Overview
Flying to the Moon Gift Box has been a Silver winner in the Packaging Design award category in the year 2021 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
Image Credits
For design images and photos please credit ShenZhen XiShang Boutique Packing Co., Ltd.
Silver Recognition
ShenZhen XiShang Boutique Packing Co., Ltd was recognized with the coveted Silver A' Design Award in 2022, a testament to excellence of their work Flying to the Moon Gift Box.
ShenZhen XiShang Boutique Packing Co., Ltd Press Releases
Media members, dive into our press releases on ShenZhen XiShang Boutique Packing Co., Ltd's work, ready for you to use and enhance your journalistic content. Now available: Immediate access to 4 press releases for journalists.
Flying to the Moon: A Traditional Mid-Autumn Festival Gift Box
ShenZhen XiShang Boutique Packing Co., Ltd Unveils Innovative Mid-Autumn Festival Gift Box
ShenZhen XiShang Boutique Packing Co., Ltd Newsroom
Access ShenZhen XiShang Boutique Packing Co., Ltd Newsroom for exclusive insights into distinguished design and laureled projects.
