The 31st Golden Melody Awards Trailer
Ceremony Promo Video for 27 Design Co., Ltd.
The Golden Melody Awards trailer begins with a melting trophy, symbolizing the constant evolution and transformation of the prestigious music event. With each passing generation, the awards break away from tradition and reinvent themselves, exploring endless possibilities. Much like water, the awards flow into different parts of the world, bringing new life and energy to the cycle of rebirth. Its impact is intangible yet profound, spreading like a ripple and leaving a lasting impression on all those it touches.
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The 31st Golden Melody Awards Trailer by 27 Design
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Ceremony Promo Video by 27 Design
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27 Design The 31st Golden Melody Awards Trailer
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27 Design Ceremony Promo Video
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The 31st Golden Melody Awards Trailer Ceremony Promo Video Press Releases
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The 31st Golden Melody Awards Trailer Ceremony Promo Video Translations
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The 31st Golden Melody Awards Trailer Ceremony Promo Video Media Articles
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Unique Properties
The trailer opens with a Golden Melody trophy melting down, signifying that with the coming and going of generations, the Golden Melody Awards is breaking with conventions, reformulating and reconstructing every possibility anew. Like water, it seeps into every land, providing newfound nourishment in the cycle of rebirth; it spreads like a ripple, exerting its intangible and ever-renewing influence.
Tags
Music Award, Golden Melody Awards, GMA, GMA31, GMA2020, Trailer
Production Technology
The opening through the melting of the Golden Melody Trophy also symbolizes that the Golden Melody Award is no longer confined to the frame of the past after turning into the next generation. A total of 29 awards, divided into 9 categories, we condense them and define the feature of each category in a scene that jumps to one scene.
Design Challenge
The Golden Melody Award is an important indicator of Chinese pop music. Different styles of creative media also represent that each kind of music can be recognized. We rethink and define the different possibilities of Golden Melody Awards. During the epidemic, many things have changed, and life may no longer be the same as before, but it must be like water to reshape a new look.
Project Duration
started in May 2020 and finished in August 2020 in Taiwan, and was launched in August 2020
Operation Flow
Golden Melody Awards is Taiwan’s annual grand music awards ceremony, and we made a leading video trailer for this 31st session of the ceremony. With the 31st Golden Melody Awards, which is also a generation from 0 to 1. We have tried different changes from the past. Scenes that switch scenes symbolize different music styles, and each type of music deserves to be affirmed.
Research
The opening through the melting of the Golden Melody Trophy also symbolizes that the Golden Melody Award is no longer confined to the frame of the past after turning into the next generation. In 2020, the epidemic has not only impacted the world, but also made us stop and rethink many things, taking the concept of rebirth as the main theme of the video. Through the melting and final turning of the trophy into diffusion and flow, two different viewing experiences are subtly induced.
Inspiration
At the beginning of the trailer, everything seems to melt down through the inverted lens, scene by scene until the source of the Golden Melody trophy, and when the last moment of the inversion is approaching, start fast-forward playback with the inversion, so that the original dissolution is reversed into diffusion and Flow, ingeniously elicits two different viewing experiences.
Image Credits
Production & Design: 27 Design Co., Ltd. Music & Sound Production: WinSound Studio Strings: Just Busy Music Studio Recording Engineer: Zen Chien Recording Assistant: Chris Chen Recording Studio: 112F Recording Studio
Project Overview
The 31st Golden Melody Awards Trailer Ceremony Promo Video has been a Silver winner in the Movie, Video and Animation Design award category in the year 2022 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
Silver Recognition
27 Design was recognized with the coveted Silver A' Design Award in 2023, a testament to excellence of their work The 31st Golden Melody Awards Trailer Ceremony Promo Video.
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The 31st Golden Melody Awards Trailer Unveiled by 27 Design
27 Design introduces a groundbreaking trailer for the 31st Golden Melody Awards, symbolizing the evolution and reinvention of the prestigious music event, launched in August 2020 in Taiwan.
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