Miga
Brand Design for Today Design Consultants (Shenzhen) Co., Ltd
Miga is a brand offering better aesthetic value, fun, portability, intelligence, and affordability to smokers, with a view to bringing pleasure to users and enhancing their experience of life attitude. The updated version of the brand identity design optimizes the typeface design and makes the logo more unified, delivers an intuitive brand impression to the user, and refreshes and diversifies the perceived feelings. To stand out from the homogeneous market competition, a new brand identity is conferred to Miga, and designers also make a connection between the logo and the intended elements.
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Miga by Li Xue Today Design
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Brand Design by Li Xue Today Design
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Li Xue Today Design Miga
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Li Xue Today Design Brand Design
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Today Design Consultants Shenzhen Co LtdBrand Logo
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Miga Brand Design Press Releases
For Miga, we offer press releases in multiple languages, including: English.
Miga Brand Design Media Articles
Ready for your features: articles on Miga in various languages, including French, Hindi, Italian, Dutch, Spanish, Japanese, Russian, Chinese (Mandarin), German, Portuguese, Turkish, Korean, Indonesian, Arabic (Standard) and English.
Unique Properties
MIGA is a brand offering better aesthetic value, fun, portability, intelligence and affordability to smokers, with a view to bringing pleasure to users and enhancing their experience of life attitude. The updated version of brand identity design optimizes the typeface design and makes logo more unified, delivers an intuitive brand impression to user, refreshes and diversifies the perceived feelings.
Tags
Visual identity, Typeface, Brand design, E-Cigarette, Logo design, MIGA, Corporate identity, Typesetting
Production Technology
The updated version of brand identity design optimizes the typeface design and makes logo more unified. For the English font, the stroke ratio and corner angle are adjusted to make the overall visual elements more filled, cause the logo and the smile symbol more relevant, highlight the profile of melon vines, and increase the visual proportion of the smile symbol. For the Chinese font, strokes are designed in conjunction with super symbols, the spacing between strokes is regulated, the characters are round in shape and perceived as a better design, and the whole character pattern structure is retained, making the typeface design more recognized. The whole set of typeface design reconciles visual language in respect of stroke profile.
Design Challenge
The key point of this design is to create a simple and modern logo which is intended to transmit more information. The Chinese name of MIGA is a concrete object that is made a part of the brand logo design, mediocre or unduly complex form would not convey the spirit of the brand. After subsequent research and study, we personalize and upgrade the brand according to the specific needs, giving it a distinctive and final identity.
Operation Flow
The new brand identity is an ensemble of super symbols, and the smile logo signifies the perceived pleasure and stimulates interaction with the brand. The vector logo serves many purposes which can be used on light or dark backgrounds, or suits the needs of brand marketing in various forms.
Research
Youths in small towns and the new generation of consumers growing up in the context of consumption upgrading and internet access are lively, bold and prefer taking challenges and trying new stuffs. This package is designed to represent the appearance in a more innovative, bold and recreational way, leaving a deeper impression on consumers. MIGA’s package is well-positioned to stand out of the homogeneous competition in the E-cigarette market.
Inspiration
E-cigarette is an innovative electronic consumer product with ever-increasing accessibility around the world. Because consumers are now more conscious about health and well-being, the FMCG product E-cigarette is required to win the favor of consumers which is considered the key to opening up the E-cigarette market. To stand out from the homogeneous market competition, a new brand identity is conferred to MIGA, and we also make a connection between logo and intended elements.
Project Overview
Miga Brand Design has been a Bronze winner in the Graphics, Illustration and Visual Communication Design award category in the year 2022 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
Image Credits
For design images and photos please credit Li Xue - Today Design.
Bronze Recognition
Li Xue - Today Design was recognized with the coveted Bronze A' Design Award in 2023, a testament to excellence of their work Miga Brand Design.
Li Xue - Today Design Press Releases
Media members, dive into our press releases on Li Xue - Today Design's work, ready for you to use and enhance your journalistic content. Instantly access 1 press releases, available exclusively for journalists.
Introducing MIGA: A New Brand Identity for E-Cigarettes
Li Xue - Today Design Unveils MIGA, a Refreshing Brand Identity for E-Cigarettes
Li Xue - Today Design Newsroom
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