Liquor Packaging
Source of Subtle Waves

Liquor Packaging for Jie Zhang

This Chinese Baijiu packaging embodies the philosophy of harmony between strength and gentleness. Through innovative design, it transforms the traditional rustic image of Jiang flavour Baijiu, offering a new drinking experience. The waterdrop shape of the bottle symbolizes the fusion of grain and water into fine Baijiu, reflecting the arduous brewing process. By integrating traditional Chinese craftsmanship, it combines metal and ceramic, achieving a harmonious balance of strength and gentleness, making it both a vessel for Baijiu and an art collection.

Zhang Jie 2025 Professional Bronze Press Kit № 164524

Download Press Kit № 164524

Download Press Kit № 164524 Liquor Packaging for Jie Zhang by Zhang Jie to access high-res images, essential texts, translations, and exclusive interviews—all in one.


Available Now for Your Next Story

At communication|newsroom, we understand the pressures and deadlines journalists face. That’s why we offer exclusive access to our curated press kits and high-resolution images, tailored for accredited journalists. These resources are designed to enrich your stories with depth and visual appeal, spotlighting the world's most innovative designs.


Please Note:

  • Credit the work's creator and/or photographer.
  • Mention communication|newsroom as your source.
  • Share your published pieces with us; we love to celebrate and promote your work on our platform and social media.

Let’s Collaborate: Your stories matter. communication|newsroom is here to support you with quality, accessible content. Once you are accredited, reach out for the images and content you need. We will provide the specific images and content directly, along with recommendations on works to feature.


Get Accredited Easily: Quick access to our resources requires media accreditation. Apply for media accreditation to join our network and start exploring a wealth of design stories.


Source of Subtle Waves by Zhang Jie
Source of Subtle Waves by Zhang Jie

Download 1800 Pixels JPEG Image.

For precise, vibrant prints up to 6 inches, use this 1800-pixel image at 300 DPI. For larger visuals up to 12 inches, 150 DPI ensures the image remains clear and impactful. Press accreditation unlocks high-res images without watermarks. Need something now? Download a low-res image instantly. Consult the Image Credits Section for information on photo credits.

Liquor Packaging by Zhang Jie
Liquor Packaging by Zhang Jie

Download 1800 Pixels JPEG Image.

The 1800-pixel image is crafted for flexibility in print sizes—crisp and detailed at up to 6 inches with 300 DPI, and maintains its clarity at up to 12 inches when set to 150 DPI. High-res, no watermark images await those with press accreditation. For instant access, download a low-res version. Photo credits are listed in the Image Credits Section.

Zhang Jie Source of Subtle Waves
Zhang Jie Source of Subtle Waves

Download 1800 Pixels JPEG Image.

Harness the clarity of this 1800-pixel image for your prints—perfectly sharp at 6 inches with 300 DPI and equally clear at 12 inches when adjusted to 150 DPI. Unlock high-res, watermark-free images with press accreditation, or instantly download a low-res version today. Image Credits Section holds all necessary photo accreditation details.

Zhang Jie Liquor Packaging
Zhang Jie Liquor Packaging

Download 1800 Pixels JPEG Image.

Utilize this 1800-pixel image at 300 DPI for sharp, detailed prints up to 6 inches. When your narrative requires larger images, deploying it at 150 DPI allows for clear, impactful visuals up to 12 inches. Press credentials grant access to download high-res, watermark-free images. Alternatively, download a low-res version instantly. Consult the Image Credits Section for information on photo credits.

Design Newswire
Source of Subtle Waves Liquor Packaging Press Releases

Explore press materials for Source of Subtle Waves, available in languages such as English.


Unique Properties

Through creative design and craftsmanship, this Chinese Baijiu packaging breaks the rustic style of traditional Jiang flavour Baijiu, perfectly blending strength and gentleness. The waterdrop shaped bottle represents the arduous brewing process, employing traditional craftsmanship to achieve an interplay between metal and ceramic. This showcases the aesthetics of harmony between strength and gentleness in traditional Chinese culture, converting this Baijiu from a drink into an art collection.

Tags

Traditional elements, Eastern aesthetics, Culture of poetry and drink, Chinese Baijiu packaging, Harmony between strength and gentleness

Production Technology

This Baijiu packaging combines ceramic and gold plated metal, using ceramic firing techniques from Jingdezhen and high temperature relief decals to create a textured, three dimensional surface with a delicate feel, adding unique artistic value. Ceramics, the primary material, feature low energy and material consumption during firing, do not release harmful substances, and meet green production standards, achieving both practicality and environmental friendliness.

Design Challenge

The design challenge was to harmonize the contrasting elements of strength and gentleness, conveying both the power of the brewing process and the smoothness of the liquor. The bottle, abandoning the traditional rustic form, adopts a waterdrop shape with textures that symbolize time, evoking the softness of the liquor and the resilience of the brewing process. The interplay of ceramic and metal materials seamlessly blends strength and gentleness, embodying modern design elegance.

Project Duration

This product was designed and developed in Chengdu in October 2022 and launched in Chinese market in December 2024.

Operation Flow

The ceramic ensures optimal breathability, maintaining ideal humidity for the liquor and preserving its quality. Its high chemical resistance prevents acid and alkali corrosion, ensuring purity and extended shelf life. The ergonomic design of the bottle features a wider midsection and narrower ends, with a symmetrical 5 to 5 ratio between the body and neck, facilitating easy handling and pouring. Inspired by ancient scholar headdresses, the cap adds a dignified touch to the opening experience.

Research

The team integrates traditional elements with modern aesthetics. The bottle, featuring a waterdrop shape with intricate textures, symbolizes the brewing process and the passage of time. Inspired by ancient scholar headdresses, the cap honours the rich heritage of poetry and drink culture. This design pays tribute to Chinese tradition while exploring innovative forms, offering a unique product that combines cultural depth with a high quality experience.

Inspiration

This Baijiu packaging, inspired by the harmony between strength and gentleness, features a waterdrop shaped bottle, symbolizing the transformation of grain and water into Baijiu over time and highlighting the craftsmanship of the brewer. The contrast between metal and ceramic showcases the balance of strength and gentleness in Eastern aesthetics. Inspired by ancient scholar headdresses, the cap integrates the elegance of poetry and drink culture, offering a culturally meaningful experience.

Project Overview

Source of Subtle Waves Liquor Packaging has been a Bronze winner in the Packaging Design award category in the year 2024 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.

Image Credits

For design images and photos please credit Zhang Jie.

 Award Logo
Bronze Recognition

Zhang Jie was recognized with the coveted Bronze A' Design Award in 2025, a testament to excellence of their work Source of Subtle Waves Liquor Packaging.

DesignPRWire
Zhang Jie Press Releases

Media members, dive into our press releases on Zhang Jie's work, ready for you to use and enhance your journalistic content. Immediate access is granted to 1 press releases for all journalists.


"Source of Subtle Waves" Baijiu Packaging by Zhang Jie Wins Bronze at 2025 A' Design Award

Chengdu-based designer Zhang Jie has been honored with the Bronze A' Packaging Design Award 2025 for "Source of Subtle Waves," a Baijiu packaging project launched in December 2024 that redefines traditional liquor presentation through a harmonious blend of ceramic and metal, inspired by Eastern aesthetics and Chinese cultural heritage.


Newsroom
Zhang Jie Newsroom

Zhang Jie Newsroom is your gateway to exploring acclaimed design and award-winning works.

You are currently viewing Media Showcase № 164524. Navigate Zhang Jie's newsroom for a curated selection of their award-winning work, enriched with high-quality media and valuable insights. You are exploring Press Kit / Media Showcase 164524 for Source of Subtle Waves. More resources can be found in Newsroom 359195.

Explore Now

Nianfenyuanjiang Liquor Packaging
Nianfenyuanjiang

Liquor Packaging for Dai Longfeng

Dai Longfeng 2024 Professional Bronze
Dahan Guanfang Liquor Packaging
Dahan Guanfang

Liquor Packaging for Shenzhen Qianzhi Empowerment Creative Consulting Co., Ltd.

Jun Li 2022 Agency Bronze
Graceful Ode Liquor Packaging
Graceful Ode

Liquor Packaging for JIANGSU KING’LUCK BREWERY JOINT-STOCK CO. LTD

Chengdu Stone Design Co., Ltd 2025 Agency Silver
Langjiu Estate San Pin Festival Liquor Packaging
Langjiu Estate San Pin Festival

Liquor Packaging for Shenzhen Reform Brand Consultant and Design Co.,Ltd.

Wei Li 2025 Agency Silver
Collection 10 Years of Shede Liquor Packaging
Collection 10 Years of Shede

Liquor Packaging for Shenzhen Reform Brand Consultant and Design Co.,Ltd.

Wei Li 2025 Agency Silver
Shebude White Liquor Packaging
Shebude White

Liquor Packaging for Shede Spirits Co. Ltd.

Wu yao 2023 Agency Silver
Gujinggongjiu Liquor Packaging
Gujinggongjiu

Liquor Packaging for Gujingongjiu

INFINITY STUDIO 2022 Agency Golden
Luo Heng Liquor Packaging
Luo Heng

Liquor Packaging for Laboratory and Hopeful

Luo Heng 2022 Enterprise Silver
Wulianghong Liquor Packaging
Wulianghong

Liquor Packaging for Shenzhen baixinglong creative packaging co. LTD

INFINITY STUDIO 2020 Agency Silver
Beidacang Junfei Wine Liquor Packaging
Beidacang Junfei Wine

Liquor Packaging for North Okura

Ji Xing Chuang Yi 2023 Professional Golden
Guangliang 59Plus Flying CoBranded Liquor Packaging
Guangliang 59Plus Flying CoBranded

Liquor Packaging for Sichuan Guangliang Wine Industry Co., Ltd.

Sichuan Guangliang Wine Industry Co., Ltd. 2022 Agency Bronze
Pindao Tiancheng Liquor Packaging
Pindao Tiancheng

Liquor Packaging for Shenzhen Qianzhi Empowerment Creative Consulting Co., Ltd.

Jun Li 2022 Agency Bronze
Create Newsroom
Create Your Newsroom

Establishing your own newsroom is a strategic move to effectively communicate your designs to a targeted audience of journalists and media editors. This direct channel enhances your visibility, significantly increasing your chances of being published and featured across a wide range of media platforms, from magazines and newspapers to journals and online media. Take the first step towards amplifying your reach and influence in the design community.

Create Media Account
Create Account to Unlock Exclusive Resources
  • High-resolution images for your stories
  • Ready-to-publish press kits
  • Access to exclusive content

Quick sign-up. Instant access. Elevate your reporting now.

Create Newsroom
Submit Your Design

Submit your design and seize the opportunity to be featured across a global stage. Gain exposure by connecting your work with our extensive network of journalists and leading media outlets. Start your journey to worldwide recognition today.

Unlock Exclusive Journalistic Resources

Join our community of leading journalists and gain immediate access to premium content, in-depth design insights, and exclusive interviews.

Create Your Journalist Account

Featured Now

Design of the Day
DESIGN OF THE DAY
Design Team of the Day
DESIGN TEAM OF THE DAY
Design Legend of the Day
DESIGN LEGEND OF THE DAY
Design Highlight of the Day
HIGHLIGHT OF THE DAY
Design Interview of the Day
DESIGN INTERVIEW OF THE DAY
Designer of the Day
DESIGNER OF THE DAY