Poster
New Fashion of Chinese Elements

Poster for Hangzhou Arts and Crafts Museum

This project extracts traditional Chinese clothing, silk and ceramic patterns, transforms and deconstructs them in a modern way, and gives new vitality to traditional crafts. Through innovative design techniques, it retains the traditional auspicious meaning while incorporating contemporary aesthetics to show a unique visual effect and modern sense. The design not only inherits the cultural essence, but also gives it contemporary charm, promoting the reproduction and innovation of traditional crafts in modern life.

wylie 2025 Partnership Bronze Press Kit № 167204

Download Press Kit № 167204

Download Press Kit № 167204 Poster for Hangzhou Arts and Crafts Museum by wylie to access high-res images, essential texts, translations, and exclusive interviews—all in one.


Available Now for Your Next Story

At communication|newsroom, we understand the pressures and deadlines journalists face. That’s why we offer exclusive access to our curated press kits and high-resolution images, tailored for accredited journalists. These resources are designed to enrich your stories with depth and visual appeal, spotlighting the world's most innovative designs.


Please Note:

  • Credit the work's creator and/or photographer.
  • Mention communication|newsroom as your source.
  • Share your published pieces with us; we love to celebrate and promote your work on our platform and social media.

Let’s Collaborate: Your stories matter. communication|newsroom is here to support you with quality, accessible content. Once you are accredited, reach out for the images and content you need. We will provide the specific images and content directly, along with recommendations on works to feature.


Get Accredited Easily: Quick access to our resources requires media accreditation. Apply for media accreditation to join our network and start exploring a wealth of design stories.


The New Fashion of Chinese Elements by wylie
The New Fashion of Chinese Elements by wylie

Download 1800 Pixels JPEG Image.

Utilize this 1800-pixel image at 300 DPI for sharp, detailed prints up to 6 inches. When your narrative requires larger images, deploying it at 150 DPI allows for clear, impactful visuals up to 12 inches. Press credentials grant access to download high-res, watermark-free images. Alternatively, download a low-res version instantly. To identify photo contributors, visit the Image Credits Section.

Poster by wylie
Poster by wylie

Download 1800 Pixels JPEG Image.

The 1800-pixel image is crafted for flexibility in print sizes—crisp and detailed at up to 6 inches with 300 DPI, and maintains its clarity at up to 12 inches when set to 150 DPI. Download watermark-free, high-res images with your press credentials, or opt for an immediate low-res download. Image Credits Section holds all necessary photo accreditation details.

wylie The New Fashion of Chinese Elements
wylie The New Fashion of Chinese Elements

Download 1800 Pixels JPEG Image.

Utilize this 1800-pixel image at 300 DPI for sharp, detailed prints up to 6 inches. When your narrative requires larger images, deploying it at 150 DPI allows for clear, impactful visuals up to 12 inches. Unlock high-res, watermark-free images with press accreditation, or instantly download a low-res version today. To identify photo contributors, visit the Image Credits Section.

wylie Poster
wylie Poster

Download 1800 Pixels JPEG Image.

Maximize the potential of this 1800-pixel image: at 300 DPI, it delivers exceptional detail up to 6 inches, while at 150 DPI, it offers clarity for prints up to 12 inches. High-res, no watermark images await those with press accreditation. For instant access, download a low-res version. Details on photo contributions are located in the Image Credits Section.

Hangzhou Arts and Crafts MuseumBrand Logo
Hangzhou Arts and Crafts MuseumBrand Logo

Download 1800 Pixels JPEG Image.

This 1800-pixel image offers versatility for print: achieve crisp, detailed prints up to 6 inches at 300 DPI, or opt for larger, yet still sharp visuals up to 12 inches at 150 DPI. Press credentials grant access to download high-res, watermark-free images. Alternatively, download a low-res version instantly. For attribution details, see the Image Credits Section.

Design Newswire
New Fashion of Chinese Elements Poster Press Releases

Discover our press releases for New Fashion of Chinese Elements available in the following languages: English.


Unique Properties

The project extracts traditional patterns from clothing, silk, ceramics, etc., deconstructs and transforms them into modern patterns, giving new vitality to traditional Chinese arts and crafts. Traditional patterns carry auspicious meanings and convey people's blessings for a better life. Through modern design techniques, these elements are revitalized with contemporary charm and integrated into modern life, re-displaying the unique charm of traditional Chinese arts and crafts.

Tags

Traditional arts and crafts, modern design adaptation, cultural heritage, traditional motifs

Production Technology

This project combines traditional crafts with modern technology, and realizes the modern transformation of traditional patterns through digital design and computer-aided manufacturing. In terms of material selection, high-quality silk and environmentally friendly natural fibers are used, combining traditional crafts with mechanized production to ensure the exquisiteness of design details and the consistency of mass production.

Design Challenge

The most challenging part of this design project is how to preserve the essence of traditional culture while effectively transforming it into a design that meets modern aesthetic and functional requirements. The modern transformation of traditional patterns not only requires a balance between cultural heritage and innovative design, but also faces practical issues such as technology, production process and copyright.

Project Duration

The project will be jointly initiated by Hangzhou Arts and Crafts Museum and Communication University of Zhejiang in July 2024 and completed in August 2024. Director:Chen Gang, Fan Xiaolin, Huang Yi, Yang Chao, Lv Ang, Deng Rui, Design:Chen Zilong, Liu Weilong, Gu Jiayuan, Xiang Hongjin, Fang Jiwei, Guo Yuanxi, Jin Ziyi, Mao Yutin, Ye Lin, Zhang Yiqun

Operation Flow

This design project allows people to experience traditional Chinese craftsmanship in a more intuitive way through the modern transformation of traditional patterns. Users can feel the combination of traditional and modern elements by touching or viewing the design details on the product.

Research

This study aims to explore how to combine traditional Chinese arts and crafts with modern design to enhance their application and value in contemporary society. The research methods include literature analysis, traditional pattern extraction and modern design transformation, and visual creation using design software (such as Illustrator and Photoshop). Participants include designers and cultural experts. The results show that the combination of traditional and modern elements can not only preserve cultural heritage, but also enhance the market appeal of products.

Inspiration

The project extracts traditional patterns of clothing, silk and ceramics, deconstructs and transforms them into modern patterns, and gives new vitality to traditional Chinese arts and crafts. Traditional patterns contain auspicious meanings and convey blessings for a better life. Through modern design techniques, these elements are given a contemporary charm and integrated into modern life, re-displaying the unique charm of traditional Chinese arts and crafts.

Image Credits

Image #1 : Designer Gang Chen & Xiaolin Fan & Chao Yang Image #2 : Designer Ang Lv & Yi Huang & Rui Deng Image #3 : Designer Zilong Chen & Weilong Liu & Jiayuan Gu Image #4 : Designer Hongjin Xiang & Jiwei Fang & Yuanxi Guo Image #5 : Designer Ziyi Jin & Yutin Mao & Lin Ye &Yiqun Zhang

Project Overview

New Fashion of Chinese Elements Poster has been a Bronze winner in the Cultural Heritage and Culture Industry Design award category in the year 2024 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.

 Award Logo
Bronze Recognition

wylie was recognized with the coveted Bronze A' Design Award in 2025, a testament to excellence of their work New Fashion of Chinese Elements Poster.

DesignPRWire
wylie Press Releases

Our press releases on wylie and their work are made freely available for press members looking to add depth to their content. Immediate access is granted to 3 press releases for all journalists.


"New Fashion of Chinese Elements" Poster Project Revitalizes Traditional Arts with Modern Design in Hangzhou

Wylie and a team of designers, in collaboration with Hangzhou Arts and Crafts Museum and Communication University of Zhejiang, have launched the "New Fashion of Chinese Elements" poster project in Hangzhou, China, from July to August 2024, reimagining traditional Chinese patterns through modern design to preserve cultural heritage and enhance contemporary appeal.


Newsroom
wylie Newsroom

Unlock a treasure trove of award-winning designs by accessing wylie Newsroom.

You are currently viewing Media Showcase № 167204. For a full overview of wylie's accomplishments and media resources, wylie's newsroom is the place to be, offering direct access to a range of materials. You are here: Press Kit / Media Showcase 167204 about New Fashion of Chinese Elements. Additional content is available in Newsroom 310096.

Explore Now

Second Hand Life Poster
Second Hand Life

Poster for Zhejiang Sci-Tech University

wylie 2023 Partnership Bronze
Across poster
Across

poster for Zhejiang Sci-Tech University

wylie 2022 Partnership Silver
Mardin Cevzat Ecological Hotel Ecological Hotel
Mardin Cevzat Ecological Hotel

Ecological Hotel for KHG ARCHITECTURE

Isil Gencoglu Tasar 2021 Agency Silver
Polonceau Railway Carriage Multimedia Installation
Polonceau Railway Carriage

Multimedia Installation for Russian Railway Museum

Pitch Bureau 2021 Agency Silver
Craftal Craft Tableware
Craftal

Craft Tableware for Craftal

TAKUYA HOTTA 2022 Agency Bronze
DH Seasons in Bloom Enamel Badge
DH Seasons in Bloom

Enamel Badge for Donghu Group

Chun Wang 2025 Enterprise Silver
Art Shield Statue Conservation Pavilion
Art Shield

Statue Conservation Pavilion for Hello Wood

Hello Wood 2020 Agency Silver
The Bird from Paradise Wooden Sculpture
The Bird from Paradise

Wooden Sculpture for Mohamad ali Vadood

Mohamad ali Vadood 2019 Professional Bronze
Red Fort Center Visitor Orientation
Red Fort Center

Visitor Orientation for Dalmia Bharat Limited monument mitra with implementation partner Sabhyata Foundation

SIDDHARTH BATHLA 2024 Agency Platinum
Hanyangling Museum
Hanyangling

Museum for Wilbur Design Studio

Biwei Zhu 2020 Professional Silver
Omni Chang’An Site Concept Show Cultural Travel Performance
Omni Chang’An Site Concept Show

Cultural Travel Performance for Funshine Culture Group Co., Ltd.

OMNI•Chang’An Site Concept Show 2024 Agency Golden
Hsichih Mazu Temple Cultural Architecture
Hsichih Mazu Temple

Cultural Architecture for MPI Design LLC.

Yullin Wang of MPI Design LLC. 2022 Agency Bronze
Create Newsroom
Create Your Newsroom

Establishing your own newsroom is a strategic move to effectively communicate your designs to a targeted audience of journalists and media editors. This direct channel enhances your visibility, significantly increasing your chances of being published and featured across a wide range of media platforms, from magazines and newspapers to journals and online media. Take the first step towards amplifying your reach and influence in the design community.

Create Media Account
Create Account to Unlock Exclusive Resources
  • High-resolution images for your stories
  • Ready-to-publish press kits
  • Access to exclusive content

Quick sign-up. Instant access. Elevate your reporting now.

Create Newsroom
Submit Your Design

Submit your design and seize the opportunity to be featured across a global stage. Gain exposure by connecting your work with our extensive network of journalists and leading media outlets. Start your journey to worldwide recognition today.

Unlock Exclusive Journalistic Resources

Join our community of leading journalists and gain immediate access to premium content, in-depth design insights, and exclusive interviews.

Create Your Journalist Account

Featured Now

Design of the Day
DESIGN OF THE DAY
Design Team of the Day
DESIGN TEAM OF THE DAY
Design Legend of the Day
DESIGN LEGEND OF THE DAY
Design Highlight of the Day
HIGHLIGHT OF THE DAY
Design Interview of the Day
DESIGN INTERVIEW OF THE DAY
Designer of the Day
DESIGNER OF THE DAY