New Fashion of Chinese Elements
Poster for Hangzhou Arts and Crafts Museum
This project extracts traditional Chinese clothing, silk and ceramic patterns, transforms and deconstructs them in a modern way, and gives new vitality to traditional crafts. Through innovative design techniques, it retains the traditional auspicious meaning while incorporating contemporary aesthetics to show a unique visual effect and modern sense. The design not only inherits the cultural essence, but also gives it contemporary charm, promoting the reproduction and innovation of traditional crafts in modern life.
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Download Press Kit № 167204 Poster for Hangzhou Arts and Crafts Museum by wylie to access high-res images, essential texts, translations, and exclusive interviews—all in one.
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Unique Properties
The project extracts traditional patterns from clothing, silk, ceramics, etc., deconstructs and transforms them into modern patterns, giving new vitality to traditional Chinese arts and crafts. Traditional patterns carry auspicious meanings and convey people's blessings for a better life. Through modern design techniques, these elements are revitalized with contemporary charm and integrated into modern life, re-displaying the unique charm of traditional Chinese arts and crafts.
Tags
Traditional arts and crafts, modern design adaptation, cultural heritage, traditional motifs
Production Technology
This project combines traditional crafts with modern technology, and realizes the modern transformation of traditional patterns through digital design and computer-aided manufacturing. In terms of material selection, high-quality silk and environmentally friendly natural fibers are used, combining traditional crafts with mechanized production to ensure the exquisiteness of design details and the consistency of mass production.
Design Challenge
The most challenging part of this design project is how to preserve the essence of traditional culture while effectively transforming it into a design that meets modern aesthetic and functional requirements. The modern transformation of traditional patterns not only requires a balance between cultural heritage and innovative design, but also faces practical issues such as technology, production process and copyright.
Project Duration
The project will be jointly initiated by Hangzhou Arts and Crafts Museum and Communication University of Zhejiang in July 2024 and completed in August 2024. Director：Chen Gang, Fan Xiaolin, Huang Yi, Yang Chao, Lv Ang, Deng Rui, Design：Chen Zilong, Liu Weilong, Gu Jiayuan, Xiang Hongjin, Fang Jiwei, Guo Yuanxi, Jin Ziyi, Mao Yutin, Ye Lin, Zhang Yiqun
Operation Flow
This design project allows people to experience traditional Chinese craftsmanship in a more intuitive way through the modern transformation of traditional patterns. Users can feel the combination of traditional and modern elements by touching or viewing the design details on the product.
Research
This study aims to explore how to combine traditional Chinese arts and crafts with modern design to enhance their application and value in contemporary society. The research methods include literature analysis, traditional pattern extraction and modern design transformation, and visual creation using design software (such as Illustrator and Photoshop). Participants include designers and cultural experts. The results show that the combination of traditional and modern elements can not only preserve cultural heritage, but also enhance the market appeal of products.
Inspiration
The project extracts traditional patterns of clothing, silk and ceramics, deconstructs and transforms them into modern patterns, and gives new vitality to traditional Chinese arts and crafts. Traditional patterns contain auspicious meanings and convey blessings for a better life. Through modern design techniques, these elements are given a contemporary charm and integrated into modern life, re-displaying the unique charm of traditional Chinese arts and crafts.
Image Credits
Image #1 : Designer Gang Chen & Xiaolin Fan & Chao Yang Image #2 : Designer Ang Lv & Yi Huang & Rui Deng Image #3 : Designer Zilong Chen & Weilong Liu & Jiayuan Gu Image #4 : Designer Hongjin Xiang & Jiwei Fang & Yuanxi Guo Image #5 : Designer Ziyi Jin & Yutin Mao & Lin Ye &Yiqun Zhang
Project Overview
New Fashion of Chinese Elements Poster has been a Bronze winner in the Cultural Heritage and Culture Industry Design award category in the year 2024 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
Bronze Recognition
wylie was recognized with the coveted Bronze A' Design Award in 2025, a testament to excellence of their work New Fashion of Chinese Elements Poster.
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