Poster
New Fashion of Chinese Elements

Poster for Hangzhou Arts and Crafts Museum

This project extracts traditional Chinese clothing, silk and ceramic patterns, transforms and deconstructs them in a modern way, and gives new vitality to traditional crafts. Through innovative design techniques, it retains the traditional auspicious meaning while incorporating contemporary aesthetics to show a unique visual effect and modern sense. The design not only inherits the cultural essence, but also gives it contemporary charm, promoting the reproduction and innovation of traditional crafts in modern life.

wylie 2025 Partnership Bronze Press Kit № 167204

Download Press Kit № 167204

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The New Fashion of Chinese Elements by wylie
The New Fashion of Chinese Elements by wylie

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This 1800-pixel image offers versatility for print: achieve crisp, detailed prints up to 6 inches at 300 DPI, or opt for larger, yet still sharp visuals up to 12 inches at 150 DPI. Press accreditation unlocks high-res images without watermarks. Need something now? Download a low-res image instantly. Acknowledgements for photographs are in the Image Credits Section.

Poster by wylie
Poster by wylie

Download 1800 Pixels JPEG Image.

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wylie The New Fashion of Chinese Elements
wylie The New Fashion of Chinese Elements

Download 1800 Pixels JPEG Image.

With an 1800-pixel resolution, create stunning prints up to 6 inches at 300 DPI, or expand your storytelling to 12 inches with a clear outcome at 150 DPI. Download watermark-free, high-res images with your press credentials, or opt for an immediate low-res download. Acknowledgements for photographs are in the Image Credits Section.

wylie Poster
wylie Poster

Download 1800 Pixels JPEG Image.

Leverage the high resolution of this 1800-pixel image for detailed, vibrant prints. At 300 DPI, it's ideal for up to 6 inches; at 150 DPI, it scales beautifully to 12 inches. High-res, no watermark images await those with press accreditation. For instant access, download a low-res version. Image attributions can be found in the Image Credits Section.

Hangzhou Arts and Crafts MuseumBrand Logo
Hangzhou Arts and Crafts MuseumBrand Logo

Download 1800 Pixels JPEG Image.

This 1800-pixel image adapts to your print needs: sharp and detailed at 6 inches with 300 DPI, it transitions smoothly to 12 inches at 150 DPI, preserving visual quality. Press credentials grant access to download high-res, watermark-free images. Alternatively, download a low-res version instantly. For photo credit information, refer to the Image Credits Section.

Unique Properties

The project extracts traditional patterns from clothing, silk, ceramics, etc., deconstructs and transforms them into modern patterns, giving new vitality to traditional Chinese arts and crafts. Traditional patterns carry auspicious meanings and convey people's blessings for a better life. Through modern design techniques, these elements are revitalized with contemporary charm and integrated into modern life, re-displaying the unique charm of traditional Chinese arts and crafts.

Tags

Traditional arts and crafts, modern design adaptation, cultural heritage, traditional motifs

Production Technology

This project combines traditional crafts with modern technology, and realizes the modern transformation of traditional patterns through digital design and computer-aided manufacturing. In terms of material selection, high-quality silk and environmentally friendly natural fibers are used, combining traditional crafts with mechanized production to ensure the exquisiteness of design details and the consistency of mass production.

Design Challenge

The most challenging part of this design project is how to preserve the essence of traditional culture while effectively transforming it into a design that meets modern aesthetic and functional requirements. The modern transformation of traditional patterns not only requires a balance between cultural heritage and innovative design, but also faces practical issues such as technology, production process and copyright.

Project Duration

The project will be jointly initiated by Hangzhou Arts and Crafts Museum and Communication University of Zhejiang in July 2024 and completed in August 2024. Director:Chen Gang, Fan Xiaolin, Huang Yi, Yang Chao, Lv Ang, Deng Rui, Design:Chen Zilong, Liu Weilong, Gu Jiayuan, Xiang Hongjin, Fang Jiwei, Guo Yuanxi, Jin Ziyi, Mao Yutin, Ye Lin, Zhang Yiqun

Operation Flow

This design project allows people to experience traditional Chinese craftsmanship in a more intuitive way through the modern transformation of traditional patterns. Users can feel the combination of traditional and modern elements by touching or viewing the design details on the product.

Research

This study aims to explore how to combine traditional Chinese arts and crafts with modern design to enhance their application and value in contemporary society. The research methods include literature analysis, traditional pattern extraction and modern design transformation, and visual creation using design software (such as Illustrator and Photoshop). Participants include designers and cultural experts. The results show that the combination of traditional and modern elements can not only preserve cultural heritage, but also enhance the market appeal of products.

Inspiration

The project extracts traditional patterns of clothing, silk and ceramics, deconstructs and transforms them into modern patterns, and gives new vitality to traditional Chinese arts and crafts. Traditional patterns contain auspicious meanings and convey blessings for a better life. Through modern design techniques, these elements are given a contemporary charm and integrated into modern life, re-displaying the unique charm of traditional Chinese arts and crafts.

Image Credits

Image #1 : Designer Gang Chen & Xiaolin Fan & Chao Yang Image #2 : Designer Ang Lv & Yi Huang & Rui Deng Image #3 : Designer Zilong Chen & Weilong Liu & Jiayuan Gu Image #4 : Designer Hongjin Xiang & Jiwei Fang & Yuanxi Guo Image #5 : Designer Ziyi Jin & Yutin Mao & Lin Ye &Yiqun Zhang

Project Overview

New Fashion of Chinese Elements Poster has been a Bronze winner in the Cultural Heritage and Culture Industry Design award category in the year 2024 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.

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Bronze Recognition

wylie was recognized with the coveted Bronze A' Design Award in 2025, a testament to excellence of their work New Fashion of Chinese Elements Poster.

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