Miluo Ip Design
Illustration for Northeastern University of China
This is a set of Ip illustrations of Miluo City culture, which conceptualize cultural elements and creativity through illustration forms, create situational atmosphere, match color levels, and use modern media to showcase Miluo's unique natural relics and ethnic heritage, spreading Miluo's culture and natural culture in a way that conforms to modern aesthetics, and endowing Miluo's traditional story culture with new era connotations.
Download Press Kit № 168559
Download Press Kit № 168559 Illustration for Northeastern University of China by Pan Shurui to access high-res images, essential texts, translations, and exclusive interviews—all in one.
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Miluo IP Design by Pan Shurui
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Illustration by Pan Shurui
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Pan Shurui Miluo IP Design
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Pan Shurui Illustration
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Northeastern University of ChinaBrand Logo
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Unique Properties
This is a set of IP illustrations of Miluo City culture, which conceptualize cultural elements and creativity through illustration forms, create situational atmosphere, match color levels, and use modern media to showcase Miluo's unique natural relics and ethnic heritage, spreading Miluo's culture and natural culture in a way that conforms to modern aesthetics, and endowing Miluo's traditional story culture with new era connotations.
Tags
IP design, Miluo City, illustrations, derivative products, Chinese style illustrations
Production Technology
The series of illustrations and expressions are drawn by the illustrator vector design software. It is produced by high level printing and manufacturing technologies to show the details of beautiful and exquisite illustrations.
Design Challenge
The difficulty lies in the creative graphic expression of culture, the combination of modern aesthetics and traditional culture, the accurate grasp of the characteristics of Chinese style illustration, and the preservation of traditional charm while keeping up with the aesthetic pace of the times.
Project Duration
The project started in December 2024 in China and finished in January 2025 in China.
Operation Flow
Spread Chinese local cultural characteristics in a way that conforms to modern aesthetic standards, and raise people's awareness of protection.
Research
Miluo, as a holy land with numerous world cultural heritage sites, records the long history of human civilization development and should be protected and inherited to prevent it from disappearing under the tide of commercial development and modern urbanization. Researching the culture of Miluo Ancient City, expressing a series of creative concepts through national style IP and illustration forms, and disseminating them through different media to help people better understand and protect this culture.
Inspiration
Through the IP illustrations and cultural derivatives on the theme of Miluo City culture. Explore the visual presentation of traditional culture with localized IP illustration characteristics. Using illustration language and media to express the talented people and land of Miluo, endowing traditional culture with new era connotations and modern forms of expression, and arousing people's love and protection awareness for traditional culture.
Image Credits
Image #1 : Illustration Pan Shurui 2025. Image #2 : Illustration Pan Shurui 2025. Image #3 : Illustration Pan Shurui 2025. Image #4 : Illustration Pan Shurui 2025. Image #5 : Illustration Pan Shurui 2025.
Project Overview
Miluo Ip Design Illustration has been a Iron winner in the Graphics, Illustration and Visual Communication Design award category in the year 2024 organized by the prestigious A' Design Award & Competition. The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.
Iron Recognition
Pan Shurui was recognized with the coveted Iron A' Design Award in 2025, a testament to excellence of their work Miluo Ip Design Illustration.
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