'Zoom' by Zoltán Berta: Innovation in Exhibition Catalogue

Zoom

Exhibition Catalogue for Zoltán Berta

The Zoom exhibition (Museum of Ethnography, Budapest) takes an unconventional approach to the museum’s collection. The content structure is shaped by shifts in viewpoint presenting objects and object masses from new angles. The catalogue attempts to introduce this approach through different graphical and bookbinding-printing solutions. The book’s inner spine features a uniquely generated pattern for each copy which is a reinterpretation of the embroidered motifs typical to Hungarian folk art. The exhibition was designed by art1st Design Studio, lead designer Daniel Taraczky.

Zoltán Berta 2025 Professional Silver Press Kit № 169293

Download Press Kit № 169293

Download Press Kit № 169293 Exhibition Catalogue for Zoltán Berta by Zoltán Berta to access high-res images, essential texts, translations, and exclusive interviews—all in one.

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Zoom by Zoltán Berta

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Exhibition Catalogue by Zoltán Berta

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Zoltán Berta Zoom

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Zoltán Berta Exhibition Catalogue

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Unique Properties

Both the exhibition and the book take an unconventional approach, offering a unique perspective on the museum’s collection. The content and visual structure are shaped by shifts in viewpoint, presenting objects and object masses from new angles through exciting and playful solutions. This approach of unrepeatability is reflected in the book’s inner spine, which features a uniquely generated pattern for each copy. The exhibition designed by art1st Design Studio, lead designer Daniel Taraczky.

Production Technology

Soft cover swiss binding, various inserts in the book block. Cover: Pergraphica Colours 330g Imperial red Book Block: Munken Lynx 130g,Glama Basic 110g,Pergraphica Infinite Black 120g

Project Duration

2024 Budapest

Inspiration

Red is a dominant color in the Hungarian folk art, which also identifies the exhibition's design, similarly with the recurring square shape elements. This is why the book’s design wanted to resemble to an exciting red square. Opening the cover it reveals a stylised decoration on the spine which are the visual reinterpretation of the embroidered motifs typical to the Hungarian folk art. One of the features of the book is these patterns have been uniquely generated for each of the thousand copies.

Image Credits

Product photos: Zoltan Berta

Project Overview

Zoom Exhibition Catalogue has been a Silver winner in the Print and Published Media Design award category in the year 2024 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.

Silver Recognition

Zoltán Berta was recognized with the coveted Silver A' Design Award in 2025, a testament to excellence of their work Zoom Exhibition Catalogue.

Zoltán Berta Newsroom

Find inspiration and award-winning creativity within the Zoltán Berta Newsroom.

You are currently viewing Media Showcase № 169293. Dive into Zoltán Berta's newsroom to find their best work, alongside a wealth of high-res images, interviews, and essential links. This is Press Kit / Media Showcase 169293 featuring the Zoom. For more in-depth materials, see Newsroom 289863.