Monumental Hello
Advertising for Centrick Marketing Solutions LLP
Vespa's classic silhouette is unmistakable, even without its logo. To mark the launch of dealerships across India, Centrick spotlighted iconic landmarks that capture the essence of each city. With striking illustrations and dynamic typography, Centrick reinterpreted these monuments using Vespa's signature bold colour palette each shade embodying the city's unique vibrancy and spirit.
Download Press Kit № 169746
Download Press Kit № 169746 Advertising for Centrick Marketing Solutions LLP by Centrick to access high-res images, essential texts, translations, and exclusive interviews—all in one.
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Monumental Hello by Centrick
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Advertising by Centrick
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Centrick Monumental Hello
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Centrick Marketing Solutions LLPBrand Logo
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Unique Properties
Vespa’s timeless design is instantly recognizable, even without its emblem. To celebrate dealership launches across India, Centrick chose iconic monuments that define each city’s spirit. Through bold illustrations and expressive typography, we reimagined these landmarks in Vespa’s signature vibrant palette with each hue reflecting the energy and character of its city.
Tags
Design, Advertising, Typo, Illustration.
Design Challenge
Spanning 3,214 km north to south and 2,933 km east to west, India boasts 28 states, 8 union territories, and nearly 4,000 cities. Curating iconic monuments for each Vespa dealership was a formidable challenge, demanding meticulous precision in composition, illustration, and style to align with Vespa’s Italian heritage and India's local aesthetic and palette.
Project Duration
The project started in November 2024 in Mumbai and finished in December 2024 in Mumbai.
Inspiration
India is a canvas of rich design, architecture, and aesthetics, where monuments don’t just mark history, they define identity. Some, like the Taj Mahal, stand as symbols of an entire nation. Vespa, too, is an icon, its timeless silhouette woven into the very fabric of India’s scooter culture. To celebrate new dealerships across the country, Centrick fused these elements into bold, vibrant graphics as a tribute to the visual language of its city, blending heritage in Vespa’s unmistakable style.
Project Overview
Monumental Hello Advertising has been a Golden winner in the Advertising, Marketing and Communication Design award category in the year 2024 organized by the prestigious A' Design Award & Competition. The Gold A' Design Award is granted to designs that demonstrate a high level of innovation and a significant impact on their intended audience. Recognized as a major achievement by the A' Design Awards, these designs are characterized by their visionary approach and the exceptional skill of their creators. Winners of the Gold A' Design Award are noted for their ability to push the envelope in art, science, design, and technology, delivering solutions that not only meet but exceed expectations. These designs serve as benchmarks for excellence, encouraging further innovation and inspiring future generations of designers.
Image Credits
For design images and photos please credit Centrick.
Golden Recognition
Centrick was recognized with the coveted Golden A' Design Award in 2025, a testament to excellence of their work Monumental Hello Advertising .
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