Advertising
Monumental Hello

Advertising for Centrick Marketing Solutions LLP

Vespa's classic silhouette is unmistakable, even without its logo. To mark the launch of dealerships across India, Centrick spotlighted iconic landmarks that capture the essence of each city. With striking illustrations and dynamic typography, Centrick reinterpreted these monuments using Vespa's signature bold colour palette each shade embodying the city's unique vibrancy and spirit.

Centrick 2025 Agency Golden Press Kit № 169746

Download Press Kit № 169746

Download Press Kit № 169746 Advertising for Centrick Marketing Solutions LLP by Centrick to access high-res images, essential texts, translations, and exclusive interviews—all in one.


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Monumental Hello by Centrick
Monumental Hello by Centrick

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Advertising  by Centrick
Advertising by Centrick

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Centrick Monumental Hello
Centrick Monumental Hello

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Centrick Advertising
Centrick Advertising

Download 1800 Pixels JPEG Image.

Leverage the high resolution of this 1800-pixel image for detailed, vibrant prints. At 300 DPI, it's ideal for up to 6 inches; at 150 DPI, it scales beautifully to 12 inches. Press accreditation offers watermark-free high-res downloads. For immediate needs, low-res images are ready now. Please check the Image Credits Section for photo acknowledgements.

Centrick Marketing Solutions LLPBrand Logo
Centrick Marketing Solutions LLPBrand Logo

Download 1800 Pixels JPEG Image.

With an 1800-pixel resolution, create stunning prints up to 6 inches at 300 DPI, or expand your storytelling to 12 inches with a clear outcome at 150 DPI. With press accreditation, enjoy watermark-free, high-res downloads. Low-res images are available immediately for all. For attribution details, see the Image Credits Section.

Centrick Corporate Logo
Centrick Corporate Logo

Download 1800 Pixels JPEG Image.

For precise, vibrant prints up to 6 inches, use this 1800-pixel image at 300 DPI. For larger visuals up to 12 inches, 150 DPI ensures the image remains clear and impactful. High-res images, watermark-free, are yours with press accreditation; or grab a low-res copy now, no wait required. Image Credits Section holds all necessary photo accreditation details.

Unique Properties

Vespa’s timeless design is instantly recognizable, even without its emblem. To celebrate dealership launches across India, Centrick chose iconic monuments that define each city’s spirit. Through bold illustrations and expressive typography, we reimagined these landmarks in Vespa’s signature vibrant palette with each hue reflecting the energy and character of its city.

Tags

Design, Advertising, Typo, Illustration.

Design Challenge

Spanning 3,214 km north to south and 2,933 km east to west, India boasts 28 states, 8 union territories, and nearly 4,000 cities. Curating iconic monuments for each Vespa dealership was a formidable challenge, demanding meticulous precision in composition, illustration, and style to align with Vespa’s Italian heritage and India's local aesthetic and palette.

Project Duration

The project started in November 2024 in Mumbai and finished in December 2024 in Mumbai.

Inspiration

India is a canvas of rich design, architecture, and aesthetics, where monuments don’t just mark history, they define identity. Some, like the Taj Mahal, stand as symbols of an entire nation. Vespa, too, is an icon, its timeless silhouette woven into the very fabric of India’s scooter culture. To celebrate new dealerships across the country, Centrick fused these elements into bold, vibrant graphics as a tribute to the visual language of its city, blending heritage in Vespa’s unmistakable style.

Project Overview

Monumental Hello Advertising has been a Golden winner in the Advertising, Marketing and Communication Design award category in the year 2024 organized by the prestigious A' Design Award & Competition. The Gold A' Design Award is granted to designs that demonstrate a high level of innovation and a significant impact on their intended audience. Recognized as a major achievement by the A' Design Awards, these designs are characterized by their visionary approach and the exceptional skill of their creators. Winners of the Gold A' Design Award are noted for their ability to push the envelope in art, science, design, and technology, delivering solutions that not only meet but exceed expectations. These designs serve as benchmarks for excellence, encouraging further innovation and inspiring future generations of designers.

Image Credits

For design images and photos please credit Centrick.

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Golden Recognition

Centrick was recognized with the coveted Golden A' Design Award in 2025, a testament to excellence of their work Monumental Hello Advertising .

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Centrick Press Releases

We provide a series of press releases on Centrick that journalists and press members can freely incorporate into their narratives. Journalists can access 3 press releases immediately, ready for your use.


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