Shangze Fruit Music Farm

Gift Box for Datong City Dongtian Mining Co., Ltd.

Themed on the music farm, the gift box evokes memories of the product origin and flavor through its retro cassette player form and interactive music mechanism, offering an immersive brand experience. The main color orange, a symbol of bumper harvests, improves visual appeal. The 2D illustrations of nostalgic elements like radios and sewing machines blend retro charm and modern aesthetics. The cute IP character Fanxi showcases cultural heritage with modern design. The box brings agricultural products a new packaging paradigm where cultural depth and commercial viability harmonize.

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Download Press Kit № 175429 Gift Box for Datong City Dongtian Mining Co., Ltd. by Enfonad to access high-res images, essential texts, translations, and exclusive interviews—all in one.

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Shangze Fruit Music Farm by Enfonad

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Gift Box by Enfonad

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Enfonad Shangze Fruit Music Farm

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Enfonad Gift Box

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Datong City Dongtian Mining Co Ltd Brand Logo

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Unique Properties

Themed on the music farm, the gift box shapes like a retro cassette player. Upon opening, it plays the brand anthem adapted from the classic song The East Is Red, complemented by the elements common in the 1960s to 1980s and the IP character brown eared pheasant, evoking memories of farm life from the era in auditory and visual ways. This creates a brand universe integrating sensory interactions, origin stories, and cultural connotations, elevating the agricultural product to an emotion carrier.

Tags

Music Farm, Retro Cassette Player, Nostalgia Culture, Sensory Storytelling, Unity of Sound and Form, Immersive Interaction, Box Opening with a Sense of Ceremony, Intangible Cultural Heritage IP

Production Technology

The gift box, centered on the shape of a retro cassette player, authentically recreates the aesthetic style common in the 60s to 80s through graphics, colors, and structures. A music module plays the brand anthem, while details like knobs and frequency dials further highlight the function of music playback. The box transforms the typical elements of the 60s to 80s, such as film reel and palm leaf fans, into graphics, achieving a harmonious unity of packaging design and brand culture.

Design Challenge

The core challenge was how to strike a balance between retro elements and modern aesthetic taste. To address that, the design team has employed vibrant orange as the main color to attract younger demographics. The flat illustrations of old objects such as radios and sewing machines embody profound cultural significance and cater to the preferences of younger demographics. The cute IP character Fanxi further adds a touch of youthful energy, perfectly blending nostalgia with fashion.

Project Duration

The project officially started in Beijing in April 2025 and successfully finished in July of the same year.

Operation Flow

When users open the box, the music module automatically activates and plays the brand anthem adapted from the classic song The East Is Red. This instantly immerses users in the vibrancy of bygone days, creating a nostalgic ambience. Inside the box, tomato shaped cavities not only present a cute visual effect for an engaging experience, but also offer protective cushioning to minimize damage to the product during transportation.

Research

Market research has confirmed that people who grew up in the 60s to 80s share an emotional connection with the song The East Is Red and old objects like radios and thermos flasks, while younger demographics show curiosity toward nostalgia culture, interactive music mechanisms enhance brand recall, and IP characters emotionally bridge the gap between the brand and its consumers. The gift box demonstrates the practical value of nostalgia driven idea in brand communication and packaging design.

Inspiration

Inspired by the everyday objects typical of the 60s to 80s, the gift box shapes like a retro cassette player, utilizing a tangible form to evoke cultural nostalgia for that distinct historical era. Combined with the era specific elements and the IP character brown eared pheasant Fanxi, it suggests the mission of the product to authentically replicate the rich, sweet flavor of tomatoes in the 60s to 80s, providing a multisensory experience involving visual, auditory, and tactile senses.

Project Overview

Shangze Fruit Music Farm Gift Box has been a Bronze winner in the Packaging Design award category in the year 2025 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.

Image Credits

For design images and photos please credit Enfonad.

Bronze Recognition

Enfonad was recognized with the coveted Bronze A' Design Award in 2026, a testament to excellence of their work Shangze Fruit Music Farm Gift Box.

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