Yebuna

Coffee Packaging for Taresso Artisanal Coffee Roasters

The Yebuna Coffee packaging captures Ethiopia's heritage through a logo framed by parentheses, symbolizing coffee's journey and shared experience. Bold typography enhances visibility, while vivid colors inspired by African landscapes distinguish each blend. Durable resealable bags ensure freshness, combining cultural depth with modern usability in a striking design.

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Download Press Kit № 176506 Coffee Packaging for Taresso Artisanal Coffee Roasters by Antonia Skaraki to access high-res images, essential texts, translations, and exclusive interviews—all in one.

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Yebuna by Antonia Skaraki

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Coffee Packaging by Antonia Skaraki

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Antonia Skaraki Yebuna

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Antonia Skaraki Coffee Packaging

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Antonia Skaraki Design Team Photo

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Taresso Artisanal Coffee RoastersBrand Logo

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Unique Properties

Yebuna Coffee's design bridges Ethiopia's heritage with modern clarity. The logo, framed by parentheses, symbolizes coffee's transformative journey, while bold typography asserts confidence. Vivid colors inspired by African landscapes distinguish each blend and evoke emotion. The packaging unites culture, function, and storytelling, offering a product identity that is both memorable and deeply rooted in tradition.

Tags

Ethiopia, coffee design, packaging, brand identity, culture, typography, innovation

Production Technology

The packaging is made from durable, resealable coffee bags designed to preserve freshness. Advanced printing techniques allow for precise gradients and rich, vibrant tones that echo African scenery. Digital design processes were used to refine typography and the symbolic logo, ensuring clarity and impact. The result is a balance of strong visual identity and practical functionality, optimized for consumer use.

Design Challenge

The primary challenge was expressing Ethiopia's coffee legacy in a contemporary and globally appealing way. Balancing cultural authenticity with modern aesthetics required sensitivity to avoid cliches. External constraints such as sustainable materials, print limitations, and production feasibility shaped key decisions. Overcoming these obstacles led to a design that celebrates tradition while presenting a bold, competitive brand identity for today’s market.

Project Duration

The project started in December 2023 in Athens and finished in April 2024 in Athens

Operation Flow

The design ensures ease of use through resealable, airtight structures that maintain product quality. Large vertical typography enhances visibility on shelves, while bold colors clearly differentiate each variety. Interaction is intuitive, helping consumers quickly identify blends. Beyond function, the design conveys narrative and emotion, inviting users to connect with coffee’s origins while enjoying a refined product experience.

Research

This project stems from cultural and visual research into Ethiopia's coffee heritage. Objectives included creating a brand that reflects authenticity and global relevance. The methodology combined ethnographic insights, language study, and visual testing of typography and color. Iterations ensured clarity and impact. Results confirmed that consumers resonate with its emotional and cultural depth, making it more than packaging, an identity rooted in heritage.

Inspiration

The project draws inspiration from Ethiopia, the birthplace of coffee, where culture and ritual are inseparable from daily life. The Amharic word Yebuna embodies authenticity, while the natural landscapes of rivers, mountains, and sunsets shaped the visual language. The aim was to design packaging that does not merely contain coffee but reflects its heritage, joy, and universal role in connecting people.

Image Credits

Image #1 Art Director Andreas Deskas Image #2 Art Director Andreas Deskas Image #3 Art Director Andreas Deskas Image #4 Art Director Andreas Deskas Image #5 Art Director Andreas Deskas

Project Overview

Yebuna Coffee Packaging has been a Iron winner in the Packaging Design award category in the year 2025 organized by the prestigious A' Design Award & Competition. The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.

Iron Recognition

Antonia Skaraki was recognized with the coveted Iron A' Design Award in 2026, a testament to excellence of their work Yebuna Coffee Packaging.

Antonia Skaraki Press Releases

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