Zna Z9
Hmi Design for Zhengzhou Nissan Automobile.Co.,Ltd.
The digital cockpit system of this offroad pickup truck introduces a scene adaptive interface to replace complex tree menus for seamless 3D scene transition. The display dynamically adapts to changes in time, weather, and the surrounding environment, creating a more immersive invehicle experience. Integrated multimodal interaction including touch, voice, gesture, and biometric recognition reduces cognitive load, transforming the cockpit into an intelligent space that is safe and free to explore, redefining the relationship between the driver and vehicle.
Download Press Kit № 181663
Download Press Kit № 181663 Hmi Design for Zhengzhou Nissan Automobile.Co.,Ltd. by Zhengzhou Nissan Automobile.Co.,Ltd. to access high-res images, essential texts, translations, and exclusive interviews—all in one.
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Zna Z9 by Zhengzhou Nissan Automobile Co Ltd
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Hmi Design by Zhengzhou Nissan Automobile Co Ltd
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Zhengzhou Nissan Automobile Co Ltd Zna Z9
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Zhengzhou Nissan Automobile Co Ltd Hmi Design
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Zhengzhou Nissan Automobile Co Ltd Design Team Photo
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Unique Properties
This system redefines the digital cockpit experience for offroad pickup trucks. It introduces seamless 3D scene transition mode to replace complex tree menus, uses all weather digital twin technology, and supports multimodal interaction including touch and gesture control, voice assistant, and biometric recognition, reducing cognitive load. Unlike conventional impersonal HMI systems, it transforms the cockpit into a warm, smart space, reshaping the interaction between the driver and the vehicle.
Tags
Multimodal Interaction, Digital Twin, Scene Adaptive Interface, All Weather Environmental Sensing, Semitransparent Frosted Glass Texture, Rugged Geometric Aesthetics, Deornamentation, Seamless Scene Transition
Production Technology
Visually, the interface features a semitransparent frosted glass texture to add modernity and transparency and uses geometric shapes with angled cuts in 3D UI scenes and icons, establishing a distinctive product identity. The modular HMI system covering color, typography, icons, and controls, combined with component based design strategy, ensures high consistency across multiple screens and devices.
Design Challenge
The main challenge was ensuring the ease of use of the innovative HMI system. To address this, the team implemented rigorous user testing throughout the full product lifecycle from design and software development to sample car. Insights gathered from multiple rounds of real world user testing and data informed continuous refinements, ensuring a smooth and enjoyable experience once the system launched.
Project Duration
Designed and developed in Zhengzhou in June 2023, the project was officially launched in China in April 2025.
Operation Flow
The minimalist large display with physical buttons supports multimodal interaction including touch and gesture control, voice assistant, and biometric recognition. The system introduces seamless 3D scene transition, displaying key information like navigation and real-time traffic intuitively. It automatically highlights the most relevant information for different scenarios and provides matching audio cues, offering clear audiovisual feedback for more efficient interaction and enjoyable driving.
Research
As automotive electrification and intelligentization advance, human and machine interaction is shifting from rigid hardware bound to software bound intelligent experiences. Many HMI systems feature cluttered information, limited interaction modes, and homogenized visual styles. This system introduces a seamless 3D scene transition mode to replace tree menus, uses all weather digital twin technology, and supports multimodal natural interaction, redefining the driver and vehicle interaction.
Inspiration
Inspired by urban minimalism and spatial constructivism, the design creates clean, intuitive 3D virtual scenes. Angled geometric lines are used to show the rugged offroad identity of the pickup truck. The interface themes and 3D scenes dynamically adjust to realtime changes in environment, time, and weather, delivering an immersive experience where the vehicle feels connected to the outside world, while making the technology feel responsive, alive, and emotionally engaging.
Project Overview
Zna Z9 Hmi Design has been a Silver winner in the Interface, Interaction and User Experience Design award category in the year 2025 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
Image Credits
For design images and photos please credit Zhengzhou Nissan Automobile.Co.,Ltd..
Silver Recognition
Zhengzhou Nissan Automobile.Co.,Ltd. was recognized with the coveted Silver A' Design Award in 2026, a testament to excellence of their work Zna Z9 Hmi Design.
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