IGPizza

Corporate Identity for IGPizza

IGPizza was created to revolutionize the world of takeaway pizza, bringing the experience of the best italian gourmet restaurant directly to your home, at work, in the park or anywhere else you like. The brand has two aspects that characterize it, first, the products used, these are all of the highest quality and come from agricultural holdings of excellence with certification. Secondary aspect is the friendly and welcoming aspect of the brand, which requires it to be different from competitors.

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Download Press Kit № 65396 Corporate Identity for IGPizza by Emanuele Grittini to access high-res images, essential texts, translations, and exclusive interviews—all in one.

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IGPizza by Emanuele Grittini

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Corporate Identity by Emanuele Grittini

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Emanuele Grittini IGPizza

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Emanuele Grittini Corporate Identity

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Emanuele Grittini Designer Portrait Photo

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IGPizza Brand Logo

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IGPizza Corporate Identity Media Articles

Our IGPizza articles are prepped and available in these languages: English, ready for your use.

Unique Properties

IGPizza was created to revolutionize the world of takeaway pizza, bringing the experience of the best italian gourmet restaurant directly to your home, at work, in the park or anywhere else you like. The brand has two aspects that characterize it, first of all concerning the products used to create the pizza, these are all of the highest quality and come from agricultural holdings of excellence with certification. Secondary aspect is the friendly and welcoming aspect of the brand, which requires it to be different from competitors by offering a tailored service and close to the customer proposing innovations and attention to detail.

Tags

Friendly, pizza, food, colorful, funny

Production Technology

The project was realized through the use of various printing techniques, from flexography for pizza packaging to screen printing with Pantone colors for the flyer menu. As a project approach, participatory planning was implemented to involve the client in the selection phase and to better understand the decisions taken and the direction followed.

Design Challenge

It was very difficult to represent the brand and its so many different souls in a single graphic sign that made it recognizable and different from its competitors, and the processing of pizza delivery materials was complex as they can only be printed with certain techniques that do not possess a high degree of resolution and precision, to remedy the problem we have carried out an extensive research on the most suitable technique and compatible with the design and redesigning the packaging several times to obtain the result.

Project Duration

The project start in July 2016 in Milan and finished in December 2016 in Milan.

Operation Flow

The interaction with the brand identity takes place in different phases, first of all, the user's use of the menus and the packaging that contains the pizza, these materials have been specifically designed to be friendly and communicative, bringing to the consumer all the souls of the brand and its vision. Secondly, the user with the social part, specifically designed to respect the corporate graphic coordinated and to make the published contents interesting and visible. Finally, the brand interacts with its users at the point of sale and in the materials associated with it, here the environment has been designed to allow the brand's client to immerse himself in his essence so that he can appreciate its peculiarities and understand its principles.

Research

The flow of design was based on the search for a friendly and "greedy" image that represented the values of the brand, the goal was to be represented of haute cuisine but with a friendly and playful appearance. The result has allowed the brand to be very characteristic and to be always reconfortable, becoming in a short time an icon of the same and its peculiarities.

Inspiration

The brand identity has been influenced a lot by the patterns derived from the shapes that are visualized on a pizza, this has led us to create different textures useful for the realization of the corporate materials and the layout of the location. In addition, the extreme friendly aspect has led us to design a pizza that is smiling like a pigeon, with a tongue that comes out of its mouth as a sign of liveliness and sympathy.

Project Overview

IGPizza Corporate Identity has been a Iron winner in the Graphics, Illustration and Visual Communication Design award category in the year 2017 organized by the prestigious A' Design Award & Competition. The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.

Image Credits

For design images and photos please credit Emanuele Grittini.

Iron Recognition

Emanuele Grittini was recognized with the coveted Iron A' Design Award in 2018, a testament to excellence of their work IGPizza Corporate Identity.

Emanuele Grittini Press Releases

Numerous press releases on Emanuele Grittini and their achievements are at your disposal, inviting press members to use them freely in their coverage. Press members can now immediately access 1 press releases.

Emanuele Grittini Newsroom

Access Emanuele Grittini Newsroom to delve into the world of top-tier design and accolades.