World Cyber Games 2019 Xi'an

Global eSports Festival for Eidetic Marketing

For the World Cyber Games 2019 event was a feat months in the making. The goal was to bring the tournament series back after a 6 year absence, and to accomplish this the WCG Event team organized not only a game tournament with professional and amateur athletes from around the globe, but also designed and organized opening and closing ceremonies, a EDM festival with world-famous DJs, unforgettable cosplay performances, an insightful esports conference with esports industry leaders, and even a TED talk!

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Download Press Kit № 93904 Global eSports Festival for Eidetic Marketing by Eidetic Marketing to access high-res images, essential texts, translations, and exclusive interviews—all in one.

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Global eSports Festival by Eidetic Marketing

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Eidetic Marketing World Cyber Games 2019 Xi 039 an

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Eidetic Marketing Global eSports Festival

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World Cyber Games 2019 Xi'an Global eSports Festival Press Releases

Press releases for World Cyber Games 2019 Xi'an are now accessible in these languages: English.

World Cyber Games 2019 Xi'an Global eSports Festival Media Articles

Ready for your features: articles on World Cyber Games 2019 Xi'an in various languages, including Spanish, English, Turkish, Arabic (Standard), Korean, Chinese (Mandarin), Japanese, Russian, Hindi, German, French, Portuguese, Dutch, Italian and Indonesian.

Unique Properties

For the WCG 2019, the main focus was consistent communication. Due to a 6 year absence, there were many challenges to overcome. To absolve these, we overhauled all wording related to design across various forms of documentation, from brand identity to event design, even operations. Consistent communication was required since WCG had evolved from being simply an esports tournament and had grown into an event that offered user engagement programs, a music festival, and conferences.

Tags

game, eSports, WCG, World cyber games, festival

Production Technology

In production, we focused on effectiveness. All parts of the event space, including pathways, stages, facilities, and others, were planned out to create optimum flow throughout the event. Throughout the construction and application of structures and platforms, banner printing, and more, we maximized efficiency in costs and operations, sticking to the strategy of ‘Choice and Focus’ to maximize detail depending on location, applying the most detail to spaces that received the most attention.

Design Challenge

The return of WCG was the most difficult hurdle for us to overcome in this project. In the esports industry, change comes fast, in an ever-cycling world of tournaments and trends. Gamers were only familiar with the old, outdated style of previous events. Our greatest task was introducing a new WCG to viewers without erasing the fond memories of older fans. So we presented a show match, starring veteran players from previous WCG tournaments, while introducing new programs and designs.

Project Duration

January 2019 kicked off the tournament. The venue was already established at Xi’an, China’s “Xi’an Quijang International Conference & Exhibition Center”. That meant there were 7 months to plan out in detail the space design, communication design, event operations planning and more before the finals in July. The event took place from July 18th to 21st, 2019 over the course of 4 days.

Operation Flow

The World Cyber Games are the world’s first game Olympics who left the tournament scene 6 years ago. The goal now was to provide a Grand Finals that global fans with 504 athletes from 33 different countries could enjoy. Operations included managing the tournament for the 4 day event, user programs, and management of the Players Lounge for optimal communication and coordination of the athletes. Over the course of 4 days, there was also an EDM festival, an opening ceremony, and a Cosplay program.

Research

To ensure enjoyment, we conducted research, visiting the site location, interviewing gamers, running simulations and other methods to gather as much data as we could. Our conclusion was that we would have to provide communication design that consistently conveyed that this was a WCG that was here to stay. Consistency was defined by the WCG logo, the ‘cube’. After interpreting its shape multi-dimensionally, it was applied through various communication items like pamphlets and merchandise.

Inspiration

WCG 2019 Xi’an’s design’s biggest motif was the WCG logo, the ‘cube’. Our design team interpreted the aspects of the cube, its points, edges, faces, and outline, throughout design application. For example, to illustrate progress and opposition on our stage, the cube’s intersecting edges were used, and to signify harmony, the cube itself was balanced on one edge at the center of the main plaza as a LED monument.

Project Overview

World Cyber Games 2019 Xi'an Global eSports Festival has been a Golden winner in the Event and Happening Design award category in the year 2019 organized by the prestigious A' Design Award & Competition. The Gold A' Design Award is granted to designs that demonstrate a high level of innovation and a significant impact on their intended audience. Recognized as a major achievement by the A' Design Awards, these designs are characterized by their visionary approach and the exceptional skill of their creators. Winners of the Gold A' Design Award are noted for their ability to push the envelope in art, science, design, and technology, delivering solutions that not only meet but exceed expectations. These designs serve as benchmarks for excellence, encouraging further innovation and inspiring future generations of designers.

Image Credits

For design images and photos please credit Eidetic Marketing.

Golden Recognition

Eidetic Marketing was recognized with the coveted Golden A' Design Award in 2020, a testament to excellence of their work World Cyber Games 2019 Xi'an Global eSports Festival.

Eidetic Marketing Press Releases

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World Cyber Games 2019 Xi'an: A Global eSports Festival

Eidetic Marketing Leads the Revival of WCG 2019 in Xi'an

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