Crave
Mobile Application for Capgemini
A mobile application, Crave provides an answer for every craving. A consolidated food service, Crave connects users to recipes and restaurants, schedules dining reservations, and offers a community where users can share their experiences. Crave features a pinboard style photo grid layout with visual content. Through minimalist design and bright colors, each screen of the interface delivers clear functionality while encouraging user engagement. Use Crave to improve one’s cooking, discover new cuisines, and become a part of a community that encourages culinary exploration and adventure.
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Crave by anjali srikanth
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Mobile Application by anjali srikanth
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anjali srikanth Crave
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anjali srikanth Mobile Application
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Crave Mobile Application Press Releases
Access press releases crafted for Crave in these languages: English.
Crave Mobile Application Translations
Translations of Crave are ready for you in an array of languages: Mobile Application EN, Mobiele Toepassing AF, Aplikacioni Celular SQ, የሞባይል መተግበሪያ AM, تطبيق الهاتف المحمول AR, Բջջային Հավելվածը HY, Mobil Tətbiq AZ, Aplikazio Mugikorra EU, Мабільнае Прыкладанне BE, মোবাইল অ্যাপ্লিকেশন BN, Mobilna Aplikacija BS, Мобилно Приложение BG, မိုဘိုင်း Application MY, Aplicació Mòbil CA, Ntchito Yam'manja NY, 移动应用 ZH, Applicazione Mobile CO, Mobilna Aplikacija HR, Mobilní Aplikace CS, Mobil Applikation DA, Mobiele Applicatie NL, Movebla Apliko EO, Mobiilirakendus ET, Mobiilisovellus FI, Application Mobile FR, Aplicación Móbil GL, მობილური აპლიკაცია KA, Mobile Anwendung DE, Η Εφαρμογή Για Κινητά EL, મોબાઇલ એપ્લિકેશન GU, Aplikasyon Mobil HT, Aikace-Aikacen Hannu HA, יישום נייד HE, मोबाइल एप्लिकेशन HI, A Mobil Alkalmazás HU, Aplikasi Seluler ID, Feidhmchlár Soghluaiste GA, Ngwa Ntanetị IG, Farsímaforrit IS, Applicazione Mobile IT, モバイルアプリ JA, Aplikasi Seluler JV, ಮೊಬೈಲ್ ಅಪ್ಲಿಕೇಶನ್ KN, Мобильді Қосымша KK, កម្មវិធីទូរស័ព្ទ KM, Porogaramu Igendanwa RW, Мобилдик Тиркеме KY, 모바일 애플리케이션 KO, Sepana Mobîl KU, Application LA, Mobil Applikatioun LB, ຄໍາຮ້ອງສະຫມັກມືຖື LO, Mobilioji Programa LT, Mobilā Lietojumprogramma LV, Мобилна Апликација MK, Ny Fampiharana Finday MG, Aplikasi Mudah Alih MS, മൊബൈൽ ആപ്ലിക്കേഷൻ ML, Applikazzjoni Mobbli MT, Tono Pūkoro MI, मोबाइल अनुप्रयोग MR, Гар Утасны Програм MN, मोबाइल अनुप्रयोग NE, Mobilapplikasjon NO, ମୋବାଇଲ୍ ଆପ୍ଲିକେସନ୍ OR, ਮੋਬਾਈਲ ਐਪਲੀਕੇਸ਼ਨ PA, برنامه تلفن همراه FA, Aplikacja Mobilna PL, ګرځنده غوښتنلیک PS, Aplicativo Móvel PT, Aplicația Mobilă RO, Мобильное Приложение RU, موبائيل ايپليڪيشن SD, Polokalama Feaveaʻi SM, Мобилна Апликација SR, Tha Tagradh Gluasadach GD, Mobile Application SN, ජංගම යෙදුම SI, Mobilná Aplikácia SK, Mobilna Aplikacija SL, Codsiga Mobilada SO, Mobile Application ST, La Aplicación Móvil ES, Aplikasi Mobile SU, Programu Ya Simu Ya Rununu SW, Mobilapplikation SV, மொபைல் பயன்பாடு TA, మొబైల్ అప్లికేషన్ TE, Замимаи Мобилӣ TG, แอปพลิเคชันมือถือ TH, Ykjam Programma TK, Mobile Application TL, Mobil Uygulama TR, Мобиль Кушымта TT, كۆچمە قوللىنىشچان پروگرامما UG, Мобільний Додаток UK, موبائل ایپلیکیشن UR, Mobil Ilova UZ, Ứng Dụng Di Động VI, Cymhwysiad Symudol CY, Mobile Applikaasje FY, Usetyenziso XH, רירעוודיק אַפּלאַקיישאַן YI, Ohun Elo Alagbeka YO, Uhlelo Lokusebenza Leselula ZU, 移動應用 ZY, Mobile Application CEB, Kelepihi Hoʻohana HAW, Mobile Application HMN, expanding accessibility.
Crave Mobile Application Media Articles
We provide articles ready for publication on Crave, offered in several languages: English, Turkish, Arabic (Standard), Indonesian, Korean, Chinese (Mandarin), German, French, Spanish, Dutch, Japanese, Russian and Portuguese.
Unique Properties
Crave serves to answer the basic and primal question of, what are you craving? A visual discovery engine, the application connects users to their desired recipes and restaurants. Crave consolidates the end to end food ordering experience from the beginning of the process, where the chat-bot helps determine where and what to eat, to the end of the process, where the user makes a table reservation. From social networking, to earning badges, to improving one’s culinary skills, the team hopes that those who use Crave become excited to play, learn, and discover new culinary adventures.
Tags
food, food application, visual discovery, table reservation app, restaurant app, consumer app, conversation design, diet app
Production Technology
Interface, key frames, and prototypes were designed iteratively with Figma. Adobe Photoshop and Illustrator were utilized to develop graphic elements that evoke the emotional and visual identity of the application. Adobe After Effects was used to produce the submission video with musical effects and composition developed onsite by a sound engineer that utilized FL Studio 12.
Design Challenge
An application that caters to the broad category of food, the challenge was to understand the user’s needs, determine prioritization, and appeal to the target audience. Furthermore, in such a saturated market, the team needed to positively distinguish our application from the rest of the competition. With unique and electrifying color combinations, to utilizing conversation design, to the ability to foster community through sharing culinary experiences, Crave creates a hybrid that is both familiar in some of its elements, yet new and unique in presentation and design.
Project Duration
Young design professionals based in San Francisco, Anjali Srikanth Mary Camara and Noelle Robbins put their heads together to come up with an innovative yet useful application idea that revolved around their love for food. Inspired by the need for a consolidated food application that inspired users through visual discovery, while also providing the ability to reserve tables, we asked our colleagues, Justin Hull and Regita Handijaya based in Columbia, South Carolina to join our project. The development and refinement of the Crave application spanned for approximately five months between October 2019 to February 2020.
Operation Flow
The application features a minimalist design system with vibrant colors and attractive interface animations. As the main purpose of this application is to inspire the user, several of the interface frames feature a pinboard-style photo grid layout. The seamless enter and exit animationsare designed to suggest a unified flow throughout the application, which creates a cohesive user experience from the initial craving/inspiration to the final moments of interaction, such as writing a review
Research
The breadth of our research spanned across many food related platforms, including visual discovery, food delivery, and cooking blogs. Our analysis determined the pros,cons as well as the design and market trends of each platform. We discovered that while many food applications understand the significance of convenience and efficiency competitors fail to personalize the user experience. Crave celebrates these individual stories as an inclusive and personalized food application that answers everyone’s food craving.
Inspiration
Food just the thought of it makes everyone’s mouths water and smiles wider. We remember our grandmother’s famous recipes or our favorite childhood meals and we are reminded of fond memories that bring us joy. Our team recognizes that each person has a unique relationship with food and a deeply personal food journey. Crave celebrates everyone’s individual relationship with food by providing a personalized platform that allows users to inspire, explore, and create a community that thrives in culinary exploration.
Image Credits
Video Sound Credits: Audio Engineer Hendrik Camara, Crave, 2020 Video Credits: Videographer Justin Hull, Crave, 2020 Image 1: Designer Anjali Srikanth, Crave, 2020 Image 2: Designer Regita Handijaya, Crave, 2020 Image 3: Designer Justin Hull, Crave, 2020 Image 4: Designer Mary Camara Concepcion, Crave, 2020 Image 5: Designer Justin Hull, Crave, 2020
Project Overview
Crave Mobile Application has been a Iron winner in the Interface, Interaction and User Experience Design award category in the year 2019 organized by the prestigious A' Design Award & Competition. The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.
Iron Recognition
anjali srikanth was recognized with the coveted Iron A' Design Award in 2020, a testament to excellence of their work Crave Mobile Application.
anjali srikanth Press Releases
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Introducing Crave: A Revolutionary Food Mobile Application
Crave is a revolutionary food mobile application designed by anjali srikanth, offering a personalized platform for culinary exploration and community building.
anjali srikanth Newsroom
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