'Pepsi Smart Can' by PepsiCo Design and Innovation: Innovation in Beverage

Pepsi Smart Can

Beverage for PepsiCo Design and Innovation

In a world where digital noise can be overwhelming, the Pepsi Smart Can emerges as a refreshing innovation. As the first of its kind, the Pepsi Smart Can invites a new generation, those thirsty for more, to explore unique experiences. Initially conceived to celebrate the launch of the global Pepsi redesign, the Global Beverage team developed a unique, always-on platform that sets the stage for the future of interactive storytelling.

PepsiCo Design and Innovation 2025 Agency Golden Press Kit № 169608

Download Press Kit № 169608

Download Press Kit № 169608 Beverage for PepsiCo Design and Innovation by PepsiCo Design and Innovation to access high-res images, essential texts, translations, and exclusive interviews—all in one.

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Pepsi Smart Can by PepsiCo Design and Innovation

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Beverage by PepsiCo Design and Innovation

Download 1800 Pixels JPEG Image.

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PepsiCo Design and Innovation Pepsi Smart Can

Download 1800 Pixels JPEG Image.

Maximize the potential of this 1800-pixel image: at 300 DPI, it delivers exceptional detail up to 6 inches, while at 150 DPI, it offers clarity for prints up to 12 inches. Download watermark-free, high-res images with your press credentials, or opt for an immediate low-res download. For photo credit information, refer to the Image Credits Section.

Pepsi Smart Can Beverage Press Releases

Explore press materials for Pepsi Smart Can, available in languages such as English.

Unique Properties

In a world where digital noise can be overwhelming, the Pepsi Smart Can emerges as a refreshing innovation. As the first of its kind, the Pepsi Smart Can invites a new generation—those thirsty for more—to explore unique experiences. Initially conceived to celebrate the launch of the global Pepsi redesign, our Global Beverage team developed a unique, always-on platform that sets the stage for the future of interactive storytelling.

Inspiration

We saw a common issue: promotional items often shine brightly but can quickly fade after their moment in the spotlight. With the Pepsi Smart Can, we wanted to create a digital portal that embodies our brand’s dynamism. We set out to build a unique way to share content tailored to people’s passions, like music, sports, food, and fashion. Local creators will have the opportunity to collaboratively shape Pepsi-related content that speaks to their communities.

Project Overview

Pepsi Smart Can Beverage has been a Golden winner in the Advertising, Marketing and Communication Design award category in the year 2024 organized by the prestigious A' Design Award & Competition. The Gold A' Design Award is granted to designs that demonstrate a high level of innovation and a significant impact on their intended audience. Recognized as a major achievement by the A' Design Awards, these designs are characterized by their visionary approach and the exceptional skill of their creators. Winners of the Gold A' Design Award are noted for their ability to push the envelope in art, science, design, and technology, delivering solutions that not only meet but exceed expectations. These designs serve as benchmarks for excellence, encouraging further innovation and inspiring future generations of designers.

Image Credits

For design images and photos please credit PepsiCo Design and Innovation.

Golden Recognition

PepsiCo Design and Innovation was recognized with the coveted Golden A' Design Award in 2025, a testament to excellence of their work Pepsi Smart Can Beverage.

PepsiCo Design and Innovation Press Releases

Media members, dive into our press releases on PepsiCo Design and Innovation's work, ready for you to use and enhance your journalistic content. Instantly access 61 press releases, available exclusively for journalists.

PepsiCo Unveils Award-Winning Pepsi Smart Can, Ushering in a New Era of Interactive Beverage Experiences

PepsiCo Design and Innovation has launched the Pepsi Smart Can in New York, an innovative digital platform that transforms the traditional beverage can into a dynamic portal for personalized content, earning the prestigious Golden A' Design Award in 2025 for its groundbreaking approach to interactive storytelling and consumer engagement.

PepsiCo Design and Innovation Newsroom

Access PepsiCo Design and Innovation Newsroom for exclusive insights into distinguished design and laureled projects.

You are currently viewing Media Showcase № 169608. Dive into PepsiCo Design and Innovation's newsroom to find their best work, alongside a wealth of high-res images, interviews, and essential links. This is Press Kit / Media Showcase 169608 featuring the Pepsi Smart Can. For more in-depth materials, see Newsroom 133313.