Hopapops
Healthy Snack Food for Depot Creative
Project tasks: Naming, brand creation and packaging design for popped water lily seeds, targeted at US consumers. The challenge was how to grab a market that hasn’t necessarily heard of the key ingredient, water lily seeds. The solution, to focus on shelf shout, simple information hierarchy and prominent ingredient visuals. The illustration, which makes up both the front and back of the packaging, drives home the product and flavor variant. The uneven nature of the Hopapops brand mark typography adds a cheeky bounce to the packs, complimenting the fun tone of voice created for the brand.
Download Press Kit № 101038
Download Press Kit № 101038 Healthy Snack Food for Depot Creative by Angela Spindler to access high-res images, essential texts, translations, and exclusive interviews—all in one.
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Hopapops by Angela Spindler
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Healthy Snack Food by Angela Spindler
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Angela Spindler Hopapops
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Angela Spindler Healthy Snack Food
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Angela Spindler Designer Portrait Photo
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Depot CreativeBrand Logo
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Hopapops Healthy Snack Food Press Releases
Press resources for Hopapops are offered in several languages: English.
Hopapops Healthy Snack Food Translations
Bringing Hopapops closer to you with translations in multiple languages: Healthy Snack Food EN, Gesonde Peuselkos AF, Ushqimi I Shëndetshëm Rostiçeri SQ, ጤናማ መክሰስ AM, الوجبات الخفيفة الصحية AR, Առողջ Խորտիկ Սնունդը HY, Sağlam Qəlyanaltı Qida AZ, Osasuntsu Bat EU, Здаровая Закуска BE, স্বাস্থ্যকর স্ন্যাক ফুড BN, Zdrava Grickalica BS, Здравословната Закуска BG, ကျန်းမာသောသရေစာအစားအစာ MY, L'aperitiu Saludable CA, Ang Himsog Nga Snack Nga Pagkaon CEB, Chakudya Akamwe Zoziziritsa Kukhosi Wathanzi NY, 健康休閒食品 ZY, 健康休闲食品 ZH, L'alimentu Di Snack Sano CO, Zdrava Grickalica HR, Zdravá Svačina CS, Sund Snack Mad DA, Gezonde Snacks NL, Sana Manĝetaĵo EO, Tervislik Suupiste ET, Terveellinen Välipalaruoka FI, Les Collations Saines FR, Am Biadh Greim-Bìdh Fallain GD, A Merenda Saudable GL, ჯანსაღი საჭმლის საკვები KA, Gesunde Snacks DE, Το Υγιεινό Σνακ EL, હેલ્ધી સ્નેક ફૂડ GU, Manje Goute An Sante HT, Lafiyayyen Abincin Ciye HA, Ka Meaʻai Meaʻai Maikaʻi HAW, מזון חטיף בריא HE, स्वस्थ नाश्ता भोजन HI, Noj Qab Nyob Zoo Khoom Noj Txom Ncauj HMN, Az Egészséges Snack-Étel HU, Hollur Snarlmatur IS, Nri Nri Nri Dị Mma IG, Makanan Ringan Sehat ID, Bia Sneaiceanna Sláintiúil GA, Lo Spuntino Sano IT, 健康的なスナック食品は JA, Panganan Cemilan Sehat JV, ಆರೋಗ್ಯಕರ ಲಘು ಆಹಾರವು KN, Салауатты Тағамдар KK, អាហារសម្រន់ដែលមានសុខភាពល្អ KM, Ibiryo Byiza Byokurya RW, 건강한 스낵 식품은 KO, Xwarina Snack Saxlem KU, Дени Сак Тамак-Аш KY, ອາຫານວ່າງສຸຂະພາບ LO, Sana Portio Cibi LA, Veselīgas Uzkodas LV, Sveiki Užkandžiai LT, Gesond Snack Iessen LB, Здравата Храна За Ужина MK, Sakafo Tsakitsaky Ara-Pahasalamana MG, Makanan Ringan Yang Sihat MS, ആരോഗ്യകരമായ ലഘുഭക്ഷണം ML, Ikel Snack Bnin MT, Ko Te Kai Paramanawa Hauora MI, हेल्दी स्नॅक फूड MR, Эрүүл Зууш Хоол MN, स्वस्थ खाजा NE, Sunn Snacks NO, ସୁସ୍ଥ ସ୍ନାକ୍ସ ଖାଦ୍ୟ OR, صحي ناشته خواړه PS, غذای میان وعده سالم FA, Zdrowa Przekąska PL, Lanche Saudável PT, ਸਿਹਤਮੰਦ ਸਨੈਕ ਭੋਜਨ PA, Gustarea Sănătoasă RO, Здоровые Закуски RU, Meaai Mama Maloloina SM, Здрава Грицкалица SR, Chikafu Chekudya Chine Hutano SN, صحتمند ناشتو کاڌو SD, සෞඛ්ය සම්පන්න ස්නැක් ආහාර SI, Zdravé Občerstvenie SK, Zdravi Prigrizki SL, Cunto Fudud Oo Caafimaad Leh SO, Bophelo Bo Botle Seneke Lijo ST, Los Snacks Saludables ES, Kadaharan Snack Sehat SU, Afya Vitafunio Chakula SW, Hälsosam Mellanmål SV, Ang Masustansyang Meryenda Na Pagkain TL, Ғизои Газаки Солим TG, ஆரோக்கியமான சிற்றுண்டி TA, Сәламәт Ашамлыклар TT, ఆరోగ్యకరమైన స్నాక్ ఫుడ్ TE, อาหารขบเคี้ยวเพื่อสุขภาพ TH, Sağlıklı Atıştırmalık Yiyecek TR, Sagdyn Iýmit Önümleri TK, Здорова Закуска UK, صحت مند سنیک فوڈ UR, ساغلام ئۇششاق-چۈششەك يېمەكلىكلەر UG, Sog'lom Snack Oziq-Ovqat UZ, Thực Phẩm Ăn Nhẹ Lành Mạnh VI, Bwyd Byrbryd Iach CY, Sûn Snack Iten FY, Ukutya Okune-Snack Okunempilo XH, געזונט פֿאַרבייַסן עסנוואַרג YI, Ounjẹ Ipanu Ti Ilera YO, Ukudla Okulula Okunempilo ZU.
Hopapops Healthy Snack Food Media Articles
Our Hopapops articles are prepped and available in these languages: Italian, Korean, Indonesian, Japanese, Russian, Turkish, Arabic (Standard), Chinese (Mandarin), Portuguese, Dutch, Hindi, English, German, French and Spanish, ready for your use.
Unique Properties
The founders of this snack startup asked us to name, brand and package their version of popped water lily seeds, targeted at US consumers. The main challenge was how to grab a market that likely hasn’t even heard of eating the main ingredient, water lily seeds, at all? First up, we chose to focus on shelf shout, simple information hierarchy and strong ingredient visuals.
Tags
Superfood, Healthy Snack Packaging, Packaging, Pouch Packaging, Superfood Snack Food Packaging, Branding and Packaging, Logo Design, Illustration
Production Technology
Pouches produced digitally for initial short production run. Thereafter gravure. CMYK, plus x2 spot colours per pouch with Spot UV gloss
Design Challenge
The timeline! We had to research, name and develop the brand / packaging and all the assets in 4 months ready for the product launch at a major US Trade Show.
Project Duration
The projected commenced in March 2019, finished in September 2019. All work was generated in Sydney for a launch in the USA.
Operation Flow
This is a snack brand, the 1.oz version is designed for one while the 2.3 oz is designed as a family or share pack.
Research
This product was relatively unknown so we decided to cover the entire pack with the product. We wanted consumers to understand the product's texture, shape and size immediately. We knew the target audience wanted flavour experiences and wanted to communicate seasoning rather than strong flavours hence the pieces of fruit/vegetable just poking through the puffed seeds. We developed a fun tone of voice for the brand while singing its health credentials.
Inspiration
The focal point of the packaging is the coloured circle in the middle, which houses the brand mark and all need-to-know info. The uneven nature of the typography lends a cheeky bounce, which complements the Hopapops brand name and fun tone of voice we created. The illustration, which makes up the main part of the packaging, drives home the flavour variant. A nutritionally dense product, gave reason to fill the entire face of the pack with product, and is a nod to how filling it is.
Image Credits
Illustrator: Anna Makarova
Project Overview
Hopapops Healthy Snack Food has been a Iron winner in the Packaging Design award category in the year 2019 organized by the prestigious A' Design Award & Competition. The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.
Iron Recognition
Angela Spindler was recognized with the coveted Iron A' Design Award in 2020, a testament to excellence of their work Hopapops Healthy Snack Food.
Angela Spindler Press Releases
Media members, dive into our press releases on Angela Spindler's work, ready for you to use and enhance your journalistic content. Unlock 10 press releases now, directly accessible to journalists.
Introducing Hopapops: A Healthy Snack Food Revolution
Angela Spindler Unveils Innovative Packaging Design for Popped Water Lily Seeds
Angela Spindler Newsroom
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