Butterfly Acrobat
Wine Packaging for CCL Label
The tale presented by the wine label Butterfly Acrobat Amazing Edition, is the fantasy of a woman who can fly during her circus act. Mara is the mysterious butterfly acrobat, thousands of butterflies flock in a colorful torrent in the air under the stage lights, their flower shaped wings open and close to the rhythm of music, and using their delicate silk threads, they fly among the audience. The label creates a unique concept displaying great technical challenges both in design and printing requirements.
Download Press Kit № 129605
Download Press Kit № 129605 Wine Packaging for CCL Label by Ximena Ureta to access high-res images, essential texts, translations, and exclusive interviews—all in one.
Available Now for Your Next Story
At communication|newsroom, we understand the pressures and deadlines journalists face. That’s why we offer exclusive access to our curated press kits and high-resolution images, tailored for accredited journalists. These resources are designed to enrich your stories with depth and visual appeal, spotlighting the world's most innovative designs.
Please Note:
- Credit the work's creator and/or photographer.
- Mention communication|newsroom as your source.
- Share your published pieces with us; we love to celebrate and promote your work on our platform and social media.
Let’s Collaborate: Your stories matter. communication|newsroom is here to support you with quality, accessible content. Once you are accredited, reach out for the images and content you need. We will provide the specific images and content directly, along with recommendations on works to feature.
Get Accredited Easily: Quick access to our resources requires media accreditation. Apply for media accreditation to join our network and start exploring a wealth of design stories.
Butterfly Acrobat by Ximena Ureta
Download 1800 Pixels JPEG Image.
Wine Packaging by Ximena Ureta
Download 1800 Pixels JPEG Image.
Ximena Ureta Butterfly Acrobat
Download 1800 Pixels JPEG Image.
Ximena Ureta Wine Packaging
Download 1800 Pixels JPEG Image.
Ximena Ureta Designer Portrait Photo
Download 1800 Pixels JPEG Image.
CCL LabelBrand Logo
Download 1800 Pixels JPEG Image.
Ximena Ureta Interview
Journalist Exclusive: A detailed interview with Ximena Ureta, around 1663 words, is ready for you to use in your coverage, free of charge. Access it today. Access Ximena Ureta Interview Now.
Butterfly Acrobat Wine Packaging Press Releases
Our Butterfly Acrobat press releases are ready in languages: English, for your convenience.
Butterfly Acrobat Wine Packaging Media Articles
Access our collection of Butterfly Acrobat articles, ready for use and offered in languages: Indonesian, Japanese, Russian, Chinese (Mandarin), Italian, French, Portuguese, English, Hindi, Turkish, Arabic (Standard), Spanish, German, Dutch and Korean.
Unique Properties
The tale of Butterfly Acrobat Amazing Edition, is the fantasy of a woman who can fly during her circus act. Mara is the mysterious butterfly acrobat, thousands of butterflies flock in a colorful torrent in the air under the stage lights, their flower shaped wings open and close to the rhythm of music and using their delicate silk threads as they fly among the audience. Ladies and gentlemen, we would like to present. The most delicate and amazing act in the whole world.
Tags
Etiqueta de vino, packaging, design, wine labels, Circo, Ximena Ureta, Vino chileno, Chilean Wine, Chilean Designer, Acrobata de las mariposas, Butterfly Acobat, Woman nature.
Production Technology
Printed on Frozen Orion Diamond paper (90 grs/m2), in exacromy (6 colors), using digital technology on an HP Indigo 6600 machine and its application of terminations on a Digimon. Folia Oro Kurz 425. Mechanical relief. Mechanical Doming Gold. Medium-gloss varnish. Die.
Design Challenge
The challenge was to create a large format label, whose design would display great personality, which, in turn, could develop a unique concept and manage to contain a great technical challenge both in printing and in its terminations. Incorporating circus graphics, flowers and fruits in the tasting notes, all visually joining the world of butterflies. "Bright ruby red, it tempts the nose with aromas of red forest fruits, exhales delicate scents of cherries and raspberries, combined with the smells of earth and brambles."
Project Duration
This project began in July 2020 in Santiago, Chile and culminated in June 2021
Operation Flow
This packaging is a gift of CCL Label Chile, a printing press specializing in wine labels for all Chilean vineyards, as a graphic sample of excellence in digital technological execution, in exacromy (6 colors) and the application of terminations.
Research
The artist has investigated the history of the circus and, specifically, of Cirque du Soleil, one of the world's best - known entertainment companies which filed for bankruptcy because of the impact of the pandemic. Its most emblematic acts were reviewed, as an inspiration to find the right graphic language. Butterflies, their shapes, the symmetry of their wings have also been studied, further influencing the design of this label. The balance of the circus and the symmetry of the butterflies. Impossible not to cite Gioconda Belli's book "The Butterfly Workshop" Editor: Barbara Fiore.
Inspiration
Butterfly Acrobat is an act of freedom and hope, a poetic response to the pandemic. It is a tribute to circus artists around the world, to jugglers, magicians, fire eaters, acrobats, trapeze artists, equilibrists, clowns, comedians, and musicians who have dedicated their lives to the art of entertainment. It is also part of a trilogy of packagings were the graphic stories are a metaphor showing women who are architects of extraordinary acts and where feminine nature is sensitive and powerful.
Image Credits
Image 1,2,3,4,5: Estudio Navarro Butterfly Illustration: Shutterstock Character Illustration: Alejandra Acosta
Project Overview
Butterfly Acrobat Wine Packaging has been a Silver winner in the Packaging Design award category in the year 2021 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
Silver Recognition
Ximena Ureta was recognized with the coveted Silver A' Design Award in 2022, a testament to excellence of their work Butterfly Acrobat Wine Packaging.
Ximena Ureta Press Releases
Media members, dive into our press releases on Ximena Ureta's work, ready for you to use and enhance your journalistic content. For immediate journalistic use: 7 press releases are available right now.
Introducing Butterfly Acrobat: A Poetic Wine Packaging Tribute to Circus Artists
Designer Ximena Ureta Unveils the Fantasy of Butterfly Acrobat Amazing Edition
Ximena Ureta Newsroom
Access Ximena Ureta Newsroom to delve into the world of top-tier design and accolades.
