Branding Accademia of Perugia
Brand System and Campaign for Accademia Di Belle Art Perugia
The Accademia of Perugia, needed a new visual identity to reflect the institution's desire to move quickly into the future. S&P worked with ABA's staff and students to involve different departments and aspects of the Academy. Designers' challenge was to create a unified kinetic brand identity and architecture that also gave individuality to the single courses. They created an energetic, robust, and positive identity system that works across the different arts avoiding the typical clichés and conventions.
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Branding Accademia of Perugia by Paul Robb
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Brand System and Campaign by Paul Robb
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Paul Robb Branding Accademia of Perugia
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Paul Robb Brand System and Campaign
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Accademia Di Belle Art PerugiaBrand Logo
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Branding Accademia of Perugia Brand System and Campaign Press Releases
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Branding Accademia of Perugia Brand System and Campaign Translations
Translations of Branding Accademia of Perugia are ready for you in an array of languages: Brand System and Campaign EN, Handelsmerkstelsel En Veldtog AF, Sistemi I Markës Dhe Fushata SQ, የምርት ስርዓት እና ዘመቻ AM, نظام العلامة التجارية والحملة AR, Բրենդային Համակարգը և Արշավը HY, Marka Sistemi Və Kampaniya AZ, Marka Sistema Eta Kanpaina EU, Сістэма Брэнда І Кампанія BE, ব্র্যান্ড সিস্টেম এবং প্রচারাভিযান BN, Brend Sistem I Kampanja BS, Бранд Система И Кампания BG, အမှတ်တံဆိပ်စနစ်နှင့် ကမ်ပိန်း MY, Sistema De Marca I Campanya CA, Brand Nga Sistema Ug Kampanya CEB, Mtundu Wamtundu Ndi Kampeni NY, 品牌系統和活動 ZY, 品牌系统和活动 ZH, Sistema Di Marca È Campagna CO, Brand Sustav I Kampanja HR, Systém Značky A Kampaň CS, Brand System Og Kampagne DA, Merksysteem En Campagne NL, Marka Sistemo Kaj Kampanjo EO, Brändi Süsteem Ja Kampaania ET, Brändijärjestelmä Ja Kampanja FI, Le Système De Marque Et La Campagne FR, ’ Ann An Siostam Branda Agus Iomairt GD, Sistema De Marca E Campaña GL, ბრენდის სისტემა და კამპანია KA, Markensystem Und Kampagne DE, Το Σύστημα Επωνυμίας Και Η Καμπάνια EL, બ્રાન્ડ સિસ્ટમ અને ઝુંબેશ GU, Sistèm Mak Ak Kanpay HT, Tsarin Alama Da Kamfen HA, ʻo Ka ʻōnaehana Brand A Me Ka Hoʻolaha HAW, מערכת מותג ומסע פרסום HE, ब्रांड प्रणाली और अभियान HI, Hom Kab Ke Thiab Kev Sib Tw HMN, Márkarendszer És Kampány HU, Vörumerki Kerfi Og Herferð IS, Usoro Ika Na Mkpọsa IG, Sistem Merek Dan Kampanye ID, Córas Branda Agus Feachtas GA, Il Sistema Di Marca E La Campagna IT, ブランドシステムやキャンペーンは JA, Sistem Merek Lan Kampanye JV, ಬ್ರಾಂಡ್ ವ್ಯವಸ್ಥೆ ಮತ್ತು ಪ್ರಚಾರವು KN, Бренд Жүйесі Және Науқан KK, ប្រព័ន្ធម៉ាក និងយុទ្ធនាការ KM, Sisitemu Yo Kwamamaza No Kwiyamamaza RW, 브랜드 시스템과 캠페인은 KO, Sîstema Marka Û Kampanyaya KU, Бренд Системасы Жана Кампания KY, ລະບົບຍີ່ຫໍ້ແລະແຄມເປນ LO, Notam Systematis Et Expeditionis LA, Zīmola Sistēma Un Kampaņa LV, Prekės Ženklo Sistema Ir Kampanija LT, Mark System A Kampagne LB, Бренд Систем И Кампања MK, Ny Rafitra Marika Sy Ny Fanentanana MG, Sistem Jenama Dan Kempen MS, ബ്രാൻഡ് സംവിധാനവും പ്രചാരണവും ML, Sistema Tad-Ditta U Kampanja MT, Ko Te Punaha Tohu Me Te Kaupapa Whakatairanga MI, ब्रँड सिस्टम आणि मोहीम MR, Брэндийн Систем Ба Кампанит Ажил MN, ब्रान्ड प्रणाली र अभियान NE, Merkevaresystem Og Kampanje NO, ବ୍ରାଣ୍ଡ ସିଷ୍ଟମ୍ ଏବଂ ଅଭିଯାନ OR, د برانډ سیسټم او کمپاین PS, سیستم و کمپین برند FA, System Marki I Kampania PL, Sistema De Marca E Campanha PT, ਬ੍ਰਾਂਡ ਸਿਸਟਮ ਅਤੇ ਮੁਹਿੰਮ PA, Sistemul De Brand Și Campania RO, Система Бренда И Кампания RU, Faiga Fa'ailoga Ma Fa'aupuga SM, Бренд Систем И Кампања SR, Brand System Uye Mushandirapamwe SN, برانڊ سسٽم ۽ مهم SD, වෙළඳ නාම පද්ධතිය සහ ව්යාපාරය SI, Systém Značky A Kampaň SK, Sistem Blagovne Znamke In Kampanja SL, Nidaamka Astaanta Iyo Ololuhu SO, Sistimi Ea Brand Le Letšolo ST, Sistema De Marca Y Campaña ES, Sistem Brand Sarta Kampanye SU, Mfumo Wa Chapa Na Kampeni SW, Varumärkessystem Och Kampanj SV, Ang Sistema Ng Tatak At Kampanya TL, Системаи Бренди Ва Маъракаи TG, பிராண்ட் அமைப்பு மற்றும் பிரச்சாரம் TA, Бренд Системасы Һәм Кампания TT, బ్రాండ్ సిస్టమ్ మరియు ప్రచారం TE, ระบบแบรนด์และแคมเปญ TH, Marka Sistemi Ve Kampanya TR, Marka Ulgamy We Kampaniýa TK, Система Брендів І Кампанія UK, برانڈ سسٹم اور مہم UR, ماركا سىستېمىسى ۋە تەشۋىقات UG, Brend Tizimi Va Kampaniyasi UZ, Hệ Thống Thương Hiệu Và Chiến Dịch VI, System Brand Ac Ymgyrch CY, Merk Systeem En Kampanje FY, Inkqubo Yophawu Kunye Nephulo XH, סאָרט סיסטעם און קאמפאניע YI, Brand Eto Ati Ipolongo YO, Uhlelo Lomkhiqizo Nomkhankaso ZU, expanding accessibility.
Branding Accademia of Perugia Brand System and Campaign Media Articles
We provide articles ready for publication on Branding Accademia of Perugia, offered in several languages: French, Portuguese, Spanish, English, Dutch, Hindi, Korean, Indonesian, Japanese, Chinese (Mandarin), Russian, German, Turkish, Arabic (Standard) and Italian.
Unique Properties
The Accademia of Perugia, needed a new visual identity to reflect the institution’s desire to move quickly into the future. S&P worked with ABA’ s staff and students to involve different departments and aspects of the Academy. Our challenge was to create a unified kinetic brand identity and architecture that also gave individuality to the single courses. We created an energetic, robust, and positive identity system that works across the different arts avoiding the typical clichés and conventions
Tags
Type, Campaign, Art school
Production Technology
The material was both digital and print
Design Challenge
The main challenge was to create a non-3d effect in the rendering and have the effect movement in the outdoor experience.
Project Duration
June-October, Perugia Italy
Operation Flow
The Interaction with the campaign was across both traditional outdoor and online social campaigns.
Research
We wanted to create a fluid motion concept for the campaign and ur research entailed studying and replicating in 3d animation the flow and colors of soap bubbles and how they affect layers.
Inspiration
A robust visual communication was achieved through the design of a classical-inspired logo and a bespoke typeface together with the development of dynamic use of images throughout print and digital. The developed communication system uses motion graphics to create a wide palette of still images. These images are complemented by the colors and shapes morphing together to characterize and distinguish the different courses, workshops, and activities.
Image Credits
Paul Robb
Project Overview
Branding Accademia of Perugia Brand System and Campaign has been a Silver winner in the Graphics, Illustration and Visual Communication Design award category in the year 2020 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
Silver Recognition
Paul Robb was recognized with the coveted Silver A' Design Award in 2021, a testament to excellence of their work Branding Accademia of Perugia Brand System and Campaign.
Paul Robb Press Releases
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Branding Accademia of Perugia Unveils New Visual Identity
The Accademia of Perugia reveals a robust brand system and campaign designed by Paul Robb, Creative Director and Type designer, in collaboration with the institution's staff and students, aiming to create an energetic, robust, and positive identity system that works across different arts.
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