Typeface for S6 Foundry
Bellamy Sans is a contemporary sans-serif typeface that reimagines the grotesque style through a refined, modern sensibility. Rooted in the traditions of Swiss typography, it upholds the core principle of neutrality while introducing a softened approach to the rigidity characteristic of classic grotesques. Subtle contrast and meticulously crafted curves lend the typeface an understated expressive elegance, with a clarity that emerges without reliance on superfluous ornamentation.
Download Press Kit № 167745
Download Press Kit № 167745 Typeface for S6 Foundry by Paul Robb to access high-res images, essential texts, translations, and exclusive interviews—all in one.
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Bellamy Sans is a contemporary sans-serif typeface that reimagines the grotesque style with a refined, modern sensibility. Rooted in the tradition of Swiss typography, it maintains the core principle of neutrality while softening the rigidity often associated with classic grotesques. Its subtle contrast and carefully shaped curves lend it an understated elegance—minimalist yet expressive, free from superfluous ornamentation.
Type design, Typeface, Specimen
The font was digitally created and supported by over 200 Latin languages. The cover was printed onto a recycled board, the internal pages onto 150gsm recycled paper and the book was hand-sewn.
The primary challenge of this research lies in exploring how the utilitarian principles of historical grotesque typefaces with the nuanced sophistication of contemporary typography. It required addressing how typographic neutrality, clarity, simplicity, and versatility concepts can be reinterpreted through humanistic forms without compromising their functional essence. Additionally, the research must investigate how subtle design refinements can contribute to the evolution of modern typographic practices while honoring historical influences.
The initial designs were designed in November 2023 with the digital font launched in September 2024.
The Specimen book was sent to the first ten companies that ordered the complete family.
This research investigates the design philosophy and developmental process behind the font and explores how Bellamy Sans bridges the gap between the minimalist, utilitarian principles of historical grotesques and the nuanced sophistication of contemporary typography. Central to its design is typographic neutrality, emphasizing clarity, simplicity, and versatility. However, Bellamy Sans reinterprets these qualities through a more humanistic lens, introducing subtle refinements that balance mechanical precision with organic warmth. This research highlights the typeface’s role in evolving modern typographic practices, offering insights into how historical influences can be harmonized with contemporary design needs.
The inspiration behind Bellamy Sans stems from a desire to bridge the gap between the functional clarity of mid-20th-century grotesque typefaces and the nuanced sophistication of contemporary design, embracing the idea of typographic neutrality—prioritizing clarity, simplicity, and versatility while reinterpreting these qualities with a more humanistic approach. The typeface was conceived to soften the rigidity often found in classic grotesques.
Paul Henry Robb
Bellamy Sans Typeface has been a Silver winner in the Graphics, Illustration and Visual Communication Design award category in the year 2024 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
Paul Robb was recognized with the coveted Silver A' Design Award in 2025, a testament to excellence of their work Bellamy Sans Typeface.
Journalists and media members can enrich their content with our press releases on Paul Robb, available for free use. Instantly access 19 press releases, available exclusively for journalists.
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