Rosa Roxburghii

Tea Packaging for Guangzhou Cheung Ying Design Co., Ltd.

In order to better communicate with consumers, enhance the local characteristics and charm of rosa roxburghii and tea culture, it combine the aesthetic feeling of traditional culture and modern elements to interpret the life concept of returning to original nature, and staying healthy and progressive embedded in the brand. The overall design is based on the "Chinese style" illustration of rosa roxburghii tea garden, which outlines the rigor from planting to selection of materials that is embedded in the brand, and conveys the essence of the fusion of Chinese tea and rosa roxburghii.

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Download Press Kit № 111732 Tea Packaging for Guangzhou Cheung Ying Design Co., Ltd. by Guangzhou Cheung Ying Design Co., Ltd. to access high-res images, essential texts, translations, and exclusive interviews—all in one.

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Rosa Roxburghii by Guangzhou Cheung Ying Design Co Ltd

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Tea Packaging by Guangzhou Cheung Ying Design Co Ltd

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Guangzhou Cheung Ying Design Co Ltd Rosa Roxburghii

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Guangzhou Cheung Ying Design Co Ltd Tea Packaging

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Guangzhou Cheung Ying Design Co Ltd Brand Logo

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Rosa Roxburghii Tea Packaging Press Releases

Press releases for Rosa Roxburghii are now accessible in these languages: English.

Rosa Roxburghii Tea Packaging Media Articles

Leverage our ready-to-publish articles on Rosa Roxburghii, offered in a range of languages: Turkish, Arabic (Standard), Dutch, Indonesian, Hindi, Korean, Japanese, Russian, Chinese (Mandarin), Spanish, English, Italian, German, French and Portuguese.

Unique Properties

Due to the lack of personalization of the old packaging of the product which visual communication information is unclear, there is no unique imprint of its own category. Therefore, in order to better communicate with consumers, enhance the local characteristics and charm of rosa roxburghii and tea culture, and convey the new concept of "health, naturalness, vitality, and inheritance", a brand-new appearance design is needed to carry and present the concept and values behind the brand.

Tags

Rosa Roxburghii,Tea packaging,Traditional Chinese elements,Illustration,Beverage Packaging

Production Technology

The design material is made of aluminum can.

Design Challenge

The challenge mainly lies in how to better improve the awareness and competitiveness of rosa roxburghii tea in the consumer market, so as to make it stand out among the competing products. To address this challenge, we have added the healthy and natural attributes of rosa roxburghii tea to the traditional tea culture elements. Through visual creativity and brand integration, we further improved the relationship between the brand and consumers, and brought consumers a more reliable sense of brand trust.

Project Duration

The project started in April 2019 in Guangzhou, and finished in September 2019 in Guangzhou.

Operation Flow

With the tea beverage market constantly developing, safety and health have become the major concerns of consumers in their choice of tea beverage. Therefore, in order to create a healthy, natural, and high-quality brand, the illustrations have a creative style combining nature with vitality, echoing with people’s original desire.

Research

With the continuous improvement of living standards, people pay more and more attention to the quality of life, and have higher requirements for the aesthetics of packaging design and the charm it shows. Therefore, on the basis of retaining the traditional "tea" cultural characteristics of the product, our design has incorporated modern art elements, which is to interpret the life attitude conveyed by the brand – "returning to original nature, and staying healthy and progressive."

Inspiration

The overall design is based on the Chinese style illustration of rosa roxburghii tea garden, which outlines the rigor from planting to selection of materials that is embedded in the brand, and conveys the essence of the fusion of Chinese tea and rosa roxburghii. The design is also created on the basis of culture inheritance by adopting Chinese auspicious red as the theme color, and with layout incorporated with traditional Chinese elements.

Project Overview

Rosa Roxburghii Tea Packaging has been a Golden winner in the Packaging Design award category in the year 2020 organized by the prestigious A' Design Award & Competition. The Gold A' Design Award is granted to designs that demonstrate a high level of innovation and a significant impact on their intended audience. Recognized as a major achievement by the A' Design Awards, these designs are characterized by their visionary approach and the exceptional skill of their creators. Winners of the Gold A' Design Award are noted for their ability to push the envelope in art, science, design, and technology, delivering solutions that not only meet but exceed expectations. These designs serve as benchmarks for excellence, encouraging further innovation and inspiring future generations of designers.

Image Credits

For design images and photos please credit Guangzhou Cheung Ying Design Co., Ltd..

Golden Recognition

Guangzhou Cheung Ying Design Co., Ltd. was recognized with the coveted Golden A' Design Award in 2021, a testament to excellence of their work Rosa Roxburghii Tea Packaging.

Guangzhou Cheung Ying Design Co., Ltd. Press Releases

Our press releases on Guangzhou Cheung Ying Design Co., Ltd. and their work are made freely available for press members looking to add depth to their content. Instantly access 7 press releases, available exclusively for journalists.

Rosa Roxburghii Tea Packaging Design Wins Golden A' Design Award

Guangzhou Cheung Ying Design Co., Ltd. unveils the award-winning Rosa Roxburghii tea packaging design, inspired by traditional Chinese elements and modern art.

Guangzhou Cheung Ying Design Co., Ltd. Newsroom

Find inspiration and award-winning creativity within the Guangzhou Cheung Ying Design Co., Ltd. Newsroom.