Wan Xiang Sheng
Tea Packaging for HUANG FENG
This project comes from Zen Tea Bliss (the unique Zen tea culture in China). This Wuyishan rock tea is very famous in China. It tastes different every time people drink it. The outer packaging imitates Wuyi Mountain, showing the artistic conception of Chinese landscapes. When the landscape is erected, it shows a person meditating. The designer hopes to express through packaging: calm down and look at things from a different angle, there may be different gains. The font design of Wanxiangsheng comes from the ripples on the water.
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Wan Xiang Sheng by Huang Feng
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Tea Packaging by Huang Feng
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Huang Feng Wan Xiang Sheng
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Huang Feng Tea Packaging
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HUANG FENGBrand Logo
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Wan Xiang Sheng Tea Packaging Press Releases
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Wan Xiang Sheng Tea Packaging Media Articles
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Unique Properties
The outer box imitates Wuyi Mountain, showing the artistic conception of Chinese landscapes. When the "landscape" is erected, it shows a person meditating. The designer hopes to express through packaging: calm down and look at things from a different angle, there may be different harvests. The font design of Wanxiangsheng comes from the state in which the ripples on the surface of the tea are slowly sinking. The packaging is made of special paper with light gray rock texture, and the gravure process presents the shape and texture of the tea mountain.
Tags
zen, multiple angles, packaging, tea
Production Technology
Rock grain special paper hardcover gift box Embossing and Debossing Hot stamping process
Design Challenge
Find the matching paper, and consider how to express the Chinese Zen from the graphics from multiple angles.
Project Duration
The project was established in October 2020, Completed November 20, 2020 Available December 15, 2020
Operation Flow
Open the book by turning over the book, the inner box contains 2 small packages, a total of 4 packets of tea.
Research
This project comes from "Chancha Yiwei" (China's unique Zen tea culture), This Wuyishan rock tea is very famous in China, every time you drink it, it has different taste, which requires people to get down to feel and experience.
Inspiration
This project comes from "Chancha Yiwei" (China's unique Zen tea culture).This Wuyishan rock tea is very famous in China. It tastes different every time people drink it. People need to calm down to feel and experience it. The landscape of the birthplace of tea and the artistic expression of Chinese painting.
Image Credits
#1: Designer FENG HUANG, FENG, 2021. #2: Designer FENG HUANG, FENG, 2021. #3: Designer FENG HUANG, FENG, 2021. #4: Designer FENG HUANG, FENG, 2021. #5: Designer FENG HUANG, FENG, 2021.
Project Overview
Wan Xiang Sheng Tea Packaging has been a Golden winner in the Packaging Design award category in the year 2022 organized by the prestigious A' Design Award & Competition. The Gold A' Design Award is granted to designs that demonstrate a high level of innovation and a significant impact on their intended audience. Recognized as a major achievement by the A' Design Awards, these designs are characterized by their visionary approach and the exceptional skill of their creators. Winners of the Gold A' Design Award are noted for their ability to push the envelope in art, science, design, and technology, delivering solutions that not only meet but exceed expectations. These designs serve as benchmarks for excellence, encouraging further innovation and inspiring future generations of designers.
Golden Recognition
Huang Feng was recognized with the coveted Golden A' Design Award in 2023, a testament to excellence of their work Wan Xiang Sheng Tea Packaging.
Huang Feng Press Releases
Access a rich repository of press releases on Huang Feng, offered to press and media professionals for unrestricted use in their stories. Now available: Immediate access to 1 press releases for journalists.
Introducing Wan Xiang Sheng: A Zen-inspired Tea Packaging Design by Huang Feng
Discover the Calming and Artistic Wan Xiang Sheng Tea Packaging
Huang Feng Newsroom
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