Book Design
The Journey of Arita

Book Design for AMOREPACIFIC

A typographic design book with various stories including the importance in the development of Korean terminology and collaboration between designers. The book The Journey of Arita covers everything related to the Arita font, which has long been veiled, encompassing how the corporate typefaces were born, the story behind the font design, cases where these typefaces were used, interviews with 14 of the designers involved in the design per font, documentary photographs showing the process of creating typefaces, and products and books that use the Arita font.

Sunghoon Kim 2021 Professional Silver Press Kit № 115944

Download Press Kit № 115944

Download Press Kit № 115944 Book Design for AMOREPACIFIC by Sunghoon Kim to access high-res images, essential texts, translations, and exclusive interviews—all in one.


Available Now for Your Next Story

At communication|newsroom, we understand the pressures and deadlines journalists face. That’s why we offer exclusive access to our curated press kits and high-resolution images, tailored for accredited journalists. These resources are designed to enrich your stories with depth and visual appeal, spotlighting the world's most innovative designs.


Please Note:

  • Credit the work's creator and/or photographer.
  • Mention communication|newsroom as your source.
  • Share your published pieces with us; we love to celebrate and promote your work on our platform and social media.

Let’s Collaborate: Your stories matter. communication|newsroom is here to support you with quality, accessible content. Once you are accredited, reach out for the images and content you need. We will provide the specific images and content directly, along with recommendations on works to feature.


Get Accredited Easily: Quick access to our resources requires media accreditation. Apply for media accreditation to join our network and start exploring a wealth of design stories.


The Journey of Arita by Sunghoon Kim
The Journey of Arita by Sunghoon Kim

Download 1800 Pixels JPEG Image.

Leverage the high resolution of this 1800-pixel image for detailed, vibrant prints. At 300 DPI, it's ideal for up to 6 inches; at 150 DPI, it scales beautifully to 12 inches. With press accreditation, enjoy watermark-free, high-res downloads. Low-res images are available immediately for all. Acknowledgements for photographs are in the Image Credits Section.

Book Design by Sunghoon Kim
Book Design by Sunghoon Kim

Download 1800 Pixels JPEG Image.

Maximize the potential of this 1800-pixel image: at 300 DPI, it delivers exceptional detail up to 6 inches, while at 150 DPI, it offers clarity for prints up to 12 inches. Accredited press members can download high-res images free of watermarks. Alternatively, low-res images are instantly available. Details on photo contributions are located in the Image Credits Section.

Sunghoon Kim The Journey of Arita
Sunghoon Kim The Journey of Arita

Download 1800 Pixels JPEG Image.

For precise, vibrant prints up to 6 inches, use this 1800-pixel image at 300 DPI. For larger visuals up to 12 inches, 150 DPI ensures the image remains clear and impactful. Download watermark-free, high-res images with your press credentials, or opt for an immediate low-res download. Consult the Image Credits Section for information on photo credits.

Sunghoon Kim Book Design
Sunghoon Kim Book Design

Download 1800 Pixels JPEG Image.

Leverage the high resolution of this 1800-pixel image for detailed, vibrant prints. At 300 DPI, it's ideal for up to 6 inches; at 150 DPI, it scales beautifully to 12 inches. With press accreditation, enjoy watermark-free, high-res downloads. Low-res images are available immediately for all. To identify photo contributors, visit the Image Credits Section.

Sunghoon Kim Designer Portrait Photo
Sunghoon Kim Designer Portrait Photo

Download 1800 Pixels JPEG Image.

The 1800-pixel image is crafted for flexibility in print sizes—crisp and detailed at up to 6 inches with 300 DPI, and maintains its clarity at up to 12 inches when set to 150 DPI. Unlock high-res, watermark-free images with press accreditation, or instantly download a low-res version today. Photo credits are listed in the Image Credits Section.

AMOREPACIFICBrand Logo
AMOREPACIFICBrand Logo

Download 1800 Pixels JPEG Image.

Harness the clarity of this 1800-pixel image for your prints—perfectly sharp at 6 inches with 300 DPI and equally clear at 12 inches when adjusted to 150 DPI. Unlock high-res, watermark-free images with press accreditation, or instantly download a low-res version today. Image attributions can be found in the Image Credits Section.

Design Newswire
The Journey of Arita Book Design Press Releases

Press releases for The Journey of Arita are now accessible in these languages: English.


Press Kit
The Journey of Arita Book Design Media Articles

Ready for your features: articles on The Journey of Arita in various languages, including French, Portuguese, English, Korean, Indonesian, Japanese, Russian, Spanish, Dutch, German, Arabic (Standard), Italian, Hindi, Turkish and Chinese (Mandarin).


Unique Properties

The book The Journey of Arita covers everything related to the Arita font, which has long been veiled, encompassing how the corporate typefaces were born, the story behind the font design, cases where these typefaces were used, interviews with 14 of the designers involved in the design per font, documentary photographs showing the process of creating typefaces, and products and books that use the Arita font.

Tags

graphic, graphic design, design, editorial, typography, book, book design, brand design, branding, font, type design, arita

Production Technology

The work was offset printing and a hardback, paper binding, thermo-gluing was used. The cover has been coated with skin texture. There is a ribbon bookmark with Arita in Korean, English, and Chinese characters. From Giyeok to hieut 14 Korean consonants were expressed on paper as embossing. A sketch and test process of the font are printed on a small piece of 125 x 170 mm paper and inserted into the book. The text was printed on matte paper and the photo was printed on glossy paper.

Design Challenge

The book The Journey of Arita also covers a story that makes us reflect on a unique facet, along with stories about typographic design. That is the importance in developing Korean terminology. Noticeably, the names of Arita typefaces stem from the Korean language, such as buri and chuim. In fact, it is not easy to develop Korean terms for each font in the typographic design industry where foreign words have usually been adopted to coin terms. In that sense, Arita project designers’ efforts to develop and use Korean terms for a better understanding of users should not be neglected. Furthermore, the book introduces an interesting story of how domestic designers worked collaboratively with designers from foreign countries, including China and the Netherlands, in an attempt to create the Roman alphabet and Chinese character typefaces. The Arita font truly contains many stories on a long journey towards the completion of its creation. If you follow the long journey of Arita from sowing seeds to growing magnificent trees with the book The Journey of Arita, you will come to understand how the Arita typefaces could be created to be used effortlessly in everyday life.

Project Duration

The project started in January 2019 in Paju and finished in August 2020 in Seoul, Korea

Operation Flow

Since the entire text of this book used the Arita font, readers can actually assess the usability of Arita while reading. For the overseas readers interested in Korean typography, this book was written in English alongside Korean. In addition, an understandable description of technical details on typefaces is enough to appeal to not only typographic designers but readers who have paid attention to the Arita font.

Research

For the creation of a corporate font, it is generally common to entrust a typographic designer with a design of only the required typefaces within a short time. Even in an interview with a designer in the book, the designer says that it is uncommon to take 16 years to complete the development of a font in the typographic design industry where designers commissioned to create a font in only one month are commonplace. The Arita font is the product of much hard work of Amorepacific, which steadily oversaw the project without having any complaints and gave it consistent support for 16 years. Moreover, the designers developed the typeface focusing on usability so that their client as well as other designers and even the general public could use it effortlessly, and extended the typeface to branch out into a complete typeface family. The Arita font was developed as the company’s exclusive font, but all of its typefaces are available to anyone free of charge only if the copyright information is displayed. This reflects the company’s aspiration to emphasize the value of cultural sharing through the free distribution.

Inspiration

The design development for the Arita font was carried out with the motif of healthy beauty, femininity, and modernity while being inspired by an elegant lady emerging in the classic poetry of Confucius, the ancient Chinese philosopher. The graceful and sophisticated impression of an elegant lady was beautifully embodied in soft curves, gentle strokes, and curvaceous forms, fully reflecting the movement of handwriting.

Image Credits

ahn graphics

Project Overview

The Journey of Arita Book Design has been a Silver winner in the Print and Published Media Design award category in the year 2020 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.

Sunghoon Kim Designer Portrait Photo Award Logo
Silver Recognition

Sunghoon Kim was recognized with the coveted Silver A' Design Award in 2021, a testament to excellence of their work The Journey of Arita Book Design.

DesignPRWire
Sunghoon Kim Press Releases

Discover Sunghoon Kim's journey through our press releases, available for all press members and journalists to use without restrictions. Unlock 7 press releases now, directly accessible to journalists.


The Journey of Arita: Unveiling the Beauty of Korean Typography

A breathtaking journey through the creation and significance of the Arita font, from inspiration to realization


Sunghoon Kim Designer Portrait Photo
Sunghoon Kim Newsroom

Visit Sunghoon Kim Newsroom for an inside look at exceptional design and award-winning projects.

You are currently viewing Media Showcase № 115944. Check out Sunghoon Kim's newsroom for an exhaustive resource hub, featuring award-winning works and exclusive media content. You are here: Press Kit / Media Showcase 115944 about The Journey of Arita. Additional content is available in Newsroom 227011.

Explore Now

87MM Brand Story Book Design
87MM Brand Story

Book Design for 87MM

Sunghoon Kim 2022 Professional Silver
Josef Koudelka Gypsies Book Design
Josef Koudelka Gypsies

Book Design for The Museum of Photography, Seoul

Sunghoon Kim 2020 Professional Silver
Kang Yoonsung Book Design
Kang Yoonsung

Book Design for Kang Yoonsung

Sunghoon Kim 2021 Professional Bronze
Museum Hanmi Exhibition Book Design
Museum Hanmi Exhibition

Book Design for MUSEUM HANMI

Sunghoon Kim 2023 Professional Bronze
Hill of Owls Book Design
Hill of Owls

Book Design for Kauno kolegija

Aurimas Mickus 2024 Professional Silver
Refracting Reality Book Design
Refracting Reality

Book Design for Art Center College of Design

Ching-Fa Lung 2021 Professional Silver
Art and Us Book Design
Art and Us

Book Design for Lewben Art Foundation

Vilius Dringelis 2021 Professional Golden
Nua Calendars Book Design
Nua Calendars

Book Design for Nanjing University Of the Arts

Wenwen Qian 2024 Collaboration Bronze
World Vision Organization Overview Book Design
World Vision Organization Overview

Book Design for World Vision

Theflowerway 2024 Agency Bronze
ZDCollections Book Design
ZDCollections

Book Design for 869 School of Design

Xue Jiang 2021 Academic Iron
Time Capsule Book Design
Time Capsule

Book Design for Absolutely Shock You Studio

Yuchen Chen 2022 Professional Iron
Eterno Brand Design
Eterno

Brand Design for Eterno

Sunghoon Kim 2024 Professional Iron
Create Newsroom
Create Your Newsroom

Establishing your own newsroom is a strategic move to effectively communicate your designs to a targeted audience of journalists and media editors. This direct channel enhances your visibility, significantly increasing your chances of being published and featured across a wide range of media platforms, from magazines and newspapers to journals and online media. Take the first step towards amplifying your reach and influence in the design community.

Create Media Account
Create Account to Unlock Exclusive Resources
  • High-resolution images for your stories
  • Ready-to-publish press kits
  • Access to exclusive content

Quick sign-up. Instant access. Elevate your reporting now.

Create Newsroom
Submit Your Design

Submit your design and seize the opportunity to be featured across a global stage. Gain exposure by connecting your work with our extensive network of journalists and leading media outlets. Start your journey to worldwide recognition today.

Unlock Exclusive Journalistic Resources

Join our community of leading journalists and gain immediate access to premium content, in-depth design insights, and exclusive interviews.

Create Your Journalist Account

Featured Now

Design of the Day
DESIGN OF THE DAY
Design Team of the Day
DESIGN TEAM OF THE DAY
Design Legend of the Day
DESIGN LEGEND OF THE DAY
Design Highlight of the Day
HIGHLIGHT OF THE DAY
Design Interview of the Day
DESIGN INTERVIEW OF THE DAY
Designer of the Day
DESIGNER OF THE DAY