87MM Brand Story

Book Design for 87MM

87MM is a representative fashion brand in Korea that creates everyday culture through sense and wit. Since its launch in 2011, it has been designed to tell the story of the past decade to the 87MM-loving public through Moment by Moment, We Say No Concept But Good Sense, a brand with 10 years of records. This will serve to communicate more closely with the young Korean public who like 87MM and are enthusiastic about it through the story of two founders as well as the 87MM brand story.

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Download Press Kit № 134927 Book Design for 87MM by Sunghoon Kim to access high-res images, essential texts, translations, and exclusive interviews—all in one.

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87MM Brand Story by Sunghoon Kim

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Book Design by Sunghoon Kim

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Sunghoon Kim 87MM Brand Story

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Sunghoon Kim Book Design

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87MMBrand Logo

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87MM Brand Story Book Design Press Releases

Press resources for 87MM Brand Story are offered in several languages: English.

87MM Brand Story Book Design Media Articles

Explore our ready-to-use articles on 87MM Brand Story, available in multiple languages: French, Portuguese, English, Korean, Indonesian, Japanese, Russian, Chinese (Mandarin), Turkish, Arabic (Standard), Spanish, German, Hindi, Dutch and Italian, for your feature stories.

Unique Properties

He designed the brand book of 87MM, a Korean fashion brand. 87MM is a representative fashion brand in Korea that creates a culture in everyday life through sense and wit. You can see the story of 87MM over the past decade through the brand book which contains the record of the 10th anniversary since its launch in 2011.

Tags

87MM, brand book, book, design, editorial, graphic, typography

Production Technology

The cover design was designed to express the accumulation of stories for 10 years by printing thick boards and 87MM main colors on paper and was made using debossing and matte inkstones on the front and back of the cover. It is divided into three parts in total, and we used four types of paper to express the image well according to the characteristics of each part. Part 1-1 is made to have a different texture than other parts by coating with a silkscreen.

Design Challenge

In organizing and classifying vast amounts of data over the past decade, data had to be classified and selected so that it could be an interesting record that suits the character of a fashion brand and expresses the brand well, not just a record of 10 years. And the newly designed font had to harmonize with the story expressed in writing. The selection of paper to express these materials well was also an important task.

Project Duration

The project began in Seoul, Korea, in March 2021 and ended in January 2022. Books have been on sale in Korea since January 2022.

Operation Flow

Through the brand book, he designed to tell the public who likes 87MM, Korea's leading fashion brand, the story of the 10 years since its establishment in 2011. This book will serve to communicate more closely with the young Korean public who likes 87MM and is enthusiastic about it through the story of the brand and the story of the two founders as well as the brand philosophy of 87MM.

Research

According to the nature of the fashion brand, he wanted to classify the story of the past decade into three parts. Since the characteristics of each part are clearly distinguished, it was judged that using paper in four types could convey the story of 87MM more accurately. Through the form, proportion, and texture of the book, I wanted to convey that it is a book made by a brand's philosophy and fashion brand.

Inspiration

While interviewing the two founders of 87MM, who were fashion models, He learned the story of how they made clothes. He wanted to convey the story of their 10 years of making clothes in a book. He came to think about how to express their favorite colors, graphics, and various elements in the book. Inspired by the numbers 8 and 7, He designed fonts, and He designed books using these fonts.

Image Credits

87MM

Project Overview

87MM Brand Story Book Design has been a Silver winner in the Print and Published Media Design award category in the year 2021 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.

Silver Recognition

Sunghoon Kim was recognized with the coveted Silver A' Design Award in 2022, a testament to excellence of their work 87MM Brand Story Book Design.

Sunghoon Kim Press Releases

For journalists seeking engaging content: Explore our press releases featuring Sunghoon Kim's work, freely available for incorporation into your stories. Immediate access is granted to 7 press releases for all journalists.

87MM Brand Story Unveiled in Stunning Book Design by Sunghoon Kim

Sunghoon Kim beautifully captures the 10-year journey of 87MM, a leading Korean fashion brand, in a captivating brand book

Sunghoon Kim Newsroom

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