Himalaya Sheet Mask
Packaging Design for Himalaya Wellness
Himalaya, the iconic Indian wellness brand wanted to add a new product to their extensive portfolio in the Personal Care bracket: Sheet Mask. Aimed at the global markets where their other products have met with success, they wished to make this offering appealing to young audiences. Himalaya and Elephant Design worked together to develop a cohesive packaging system that encapsulated 5 variants, presented in a highly accessible manner for the target audience while retaining Himalaya's core elements.
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Himalaya Sheet Mask by Sangeeta Deshpande
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Packaging Design by Sangeeta Deshpande
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Sangeeta Deshpande Himalaya Sheet Mask
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Sangeeta Deshpande Packaging Design
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Himalaya WellnessBrand Logo
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Himalaya Sheet Mask Packaging Design Press Releases
Availability alert: Press releases for Himalaya Sheet Mask in languages including English.
Himalaya Sheet Mask Packaging Design Media Articles
Our Himalaya Sheet Mask articles are prepped and available in these languages: Dutch, Spanish, French, Portuguese, Korean, Arabic (Standard), Hindi, Turkish, Indonesian, Japanese, Russian, Chinese (Mandarin), English, Italian and German, ready for your use.
Unique Properties
Himalaya, the iconic Indian wellness brand wanted to add a new product to their extensive portfolio in the Personal Care bracket: Sheet Mask. Aimed at the global markets where their other products have met with success, they wished to make this offering appealing to young audiences. Himalaya & Elephant Design worked together to develop a cohesive packaging system that encapsulated 5 variants, presented in a highly accessible manner for the target audience while retaining Himalaya's core elements
Tags
face sheet mask, packaging design, branding, illustration, personal care, face care, wellness
Production Technology
The sachet packaging is printed using CMYK & White & 4 special pantone colors. The brand logo and image are finished a Spot UV gloss while the remaining surface has a matte finish.
Design Challenge
Since this was the launch of a new product by Himalaya in a cluttered market, the design needed to make the product stand out. The design had to showcase expertise in quality of the product as well as appeal to the young consumer. As the product was to be launched globally, the design agency had to ensure that no cultures were alienated.
Project Duration
The project started in September 2019 and finished in December 2020, in Singapore & India.
Operation Flow
The packaging targets young, evolved consumers who believe in investing in their beauty regime and self-care. The design allows brand Himalaya to carry forward its legacy of natural wellness in a youthful contemporary manner. The illustration style manages to strike a balance between being appealing to the youth through its vibrancy as well as an expert mature look. The design is a romanticized depiction of the natural ingredients within the product.
Research
The design agency undertook a Qualitative Design Research through in-person interviews to understand consumer perceptions & associations with Personal care category, Face sheet masks, Brand Himalaya, and other related keywords. As sheet masks are a new yet cluttered product category, it was important that the design manifests: a) Depiction of ingredients on pack make it appear more natural & fresh. b) Convey benefits upfront, and key product usage details in an easy-to-understand manner c) Engaging & vibrant packaging to attract immediate attention.
Inspiration
Our insights revealed that we were catering to consumers that had ritualized the process of mask application, taking it beyond skincare to create an experience beyond revitalization and self-care and turned into a social, fun, engaging moment. Thus, we invoked the idea of a ‘Zen’ time with a bright color palette, playful font and a central ‘note to self’; while retaining Himalaya’s focus on natural ingredients where the sheet mask becomes a gateway to a tranquil experience.
Image Credits
All designs and images are created by Elephant Design.
Project Overview
Himalaya Sheet Mask Packaging Design has been a Silver winner in the Packaging Design award category in the year 2020 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
Silver Recognition
Sangeeta Deshpande was recognized with the coveted Silver A' Design Award in 2021, a testament to excellence of their work Himalaya Sheet Mask Packaging Design.
Sangeeta Deshpande Press Releases
Attention press members and journalists: We offer a collection of press releases on Sangeeta Deshpande and their notable work, available for your unrestricted use. Journalists can access 1 press releases immediately, ready for your use.
Himalaya Unveils New Sheet Mask Packaging Design in Collaboration with Elephant Design
Himalaya and Elephant Design collaborate to create a vibrant and engaging packaging design for the new sheet mask range, aimed at young, global audiences seeking natural wellness.
Sangeeta Deshpande Newsroom
Explore Sangeeta Deshpande Newsroom to uncover award-winning design projects and more.
