Packaging Design for Dali Foods Group
For the information human access to, 90% is from visual, visual judgment occupies an important positioning the sensory evaluation. Simplify the unnecessary graphic elements, the product as the core of the visual. On the left side, the concise and clear layout and allocation of products far or near, in limited space, create a vision to expand space. Top-down rain fall chocolate sauce realized the scene from static to dynamic, create the most easily transfer appetite of telepresence.
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For Souldar Cracker, find press releases in a variety of languages: English.
Explore our ready-to-use articles on Souldar Cracker, available in multiple languages: Korean, Indonesian, Japanese, Russian, Chinese (Mandarin), English, Spanish, German, French, Portuguese, Dutch, Hindi, Turkish, Arabic (Standard) and Italian, for your feature stories.
The product as the core of the visual. On the left side, the concise and clear layout and allocation of products far or near, in limited space, create a vision to expand space. Top-down rain fall chocolate sauce realized the scene from static to dynamic. Packaging integral colour collocation chose brown as the main color to represent product flavor and characteristics with visual perception. Concise design and colour combination, clearly conveys the product information and the transmission of feeling.
Chocolates, soda cracker, snacks, Packaging Design, Branding
Use Ivory board for packaging materials, and use gold stamping to print the selected elements.
When consumers pass the aisle, the time for the products to be seen is only for 0.2 seconds. Our challenge is how to induce the appetite of consumers at maximum in this brief moment, at the same time clearly convey the information product properties, characteristics and flavor, etc.to consumers.
The project started in May 2020 and completed on July 2020, Shantou.
The shape of the outer cartons facilitate storage and transportation. Products placed in a box in the form of independent packaging, to ensure that after consumers open the box, flavor and taste of products will not be affected by external factors, and being convenient for consumers to carry while going out.
Through the investigation of consumers, they want to know more about the product from the packaging, so as to help them judge whether the product meets the demand. Most of the time, consumers see abstract design graphics, which doesn't help them make purchase decisions. They can only decide to buy by the brand size. We collect the opinions of consumers, select the most mentioned opinions from them, and find the solutions.
In addition to protection products, food packaging is shouldering the mission of transferring product information to consumers, cause their appetite sense. In reality, we need through the visual, taste, smell, and other sensory perception and experience to finish building feeling, causing appetite. But the packing can only visual rendering. So in the design, we need to use visual to evoke the imagination from other sensory experiences.
Yeqin Chen
Souldar Cracker Packaging Design has been a Bronze winner in the Packaging Design award category in the year 2021 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
Yeqin Chen was recognized with the coveted Bronze A' Design Award in 2022, a testament to excellence of their work Souldar Cracker Packaging Design.
Journalists and media members can enrich their content with our press releases on Yeqin Chen, available for free use. Journalists can access 1 press releases immediately, ready for your use.
Yeqin Chen's innovative packaging design, Souldar Cracker, combines visual appeal with practicality to enhance the consumer experience.
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