Self Help Graphics and Art

Rebranding for David Jimenez

The goal of this project was to provide Self Help Graphics and Art with a new identity that embraces the community arts center's value, mission, and history in East Los Angeles. Self Help Graphics and Art started in the context of the cultural identity and political empowerment of Chicana/o and Latinx artist. Inspired by the grid structure within the Aztec and Maya hieroglyphs, David Jimenez created a custom typeface and logotype. The final logotype was letterpress and screen printed to achieve texture and pay homage to Self Help Graphics and Art printmaking identity.

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Self Help Graphics and Art by David Jimenez

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Rebranding by David Jimenez

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David Jimenez Self Help Graphics and Art

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David Jimenez Rebranding

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David JimenezBrand Logo

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Self Help Graphics and Art Rebranding Press Releases

Press releases for Self Help Graphics and Art are now accessible in these languages: English.

Self Help Graphics and Art Rebranding Media Articles

Explore our ready-to-use articles on Self Help Graphics and Art, available in multiple languages: Dutch, Indonesian, Arabic (Standard), Hindi, Turkish, Italian, Korean, Japanese, Russian, Chinese (Mandarin), English, Spanish, German, French and Portuguese, for your feature stories.

Unique Properties

The goal was to provide Self Help Graphics & Art with an identity that embraces the community arts center’s value, mission, and history in East Los Angeles. Self Help Graphics and Art started in the context of the cultural identity and political empowerment of Chicana/o and Latinx artist.

Tags

Grid, Geometric, Typeface, Typographic

Production Technology

The custom logotype and typeface was laser cut on mdf wood and letterpress to achieve texture. All poster were screen printed on 28"x 40" inch Rives BFK printmaking paper.

Design Challenge

Self Help Graphics and Art is a community arts center located in East Los Angeles. Formed during the cultural renaissance that accompanied the Chicano Movement, Self Help promotes socially engaging art with a conscience to service the Chicana/o and Latinx community and diverse audiences through artistic freedom and cultural affirmation. The creative challenge was developing a new identity that also appeals to a more diverse and contemporary audience and communicates the heritage of Self Help Graphics & Art.


Project Duration

Project started in April 2018 in Los Angeles, Ca and finished in Dec, 2018.

Research

Research the history of Self Help Graphics & Art through books and visiting the facility. Went through rounds of explorations and revisions. Book credit- Self Help Graphics and Art: Art in the heart of East Los Angeles by Colin Gunckel.

Inspiration

Inspired by the grid used in the Aztec and Mayan hieroglyphs, the custom display font helps celebrate and revitalize its brand identity to reflect its history. The final logotype and typeface was letterpress and screen printed to achieve texture and pay homage to Self Help Graphics & Art printmaking history.

Project Overview

Self Help Graphics and Art Rebranding has been a Bronze winner in the Graphics, Illustration and Visual Communication Design award category in the year 2020 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.

Image Credits

For design images and photos please credit David Jimenez.

Bronze Recognition

David Jimenez was recognized with the coveted Bronze A' Design Award in 2021, a testament to excellence of their work Self Help Graphics and Art Rebranding.

David Jimenez Press Releases

Media members, dive into our press releases on David Jimenez's work, ready for you to use and enhance your journalistic content. Unlock 1 press releases now, directly accessible to journalists.

Revitalizing Identity with Aztec and Mayan Inspired Design

Self Help Graphics and Art Rebranding Project by David Jimenez

David Jimenez Newsroom

Explore David Jimenez Newsroom to uncover award-winning design projects and more.