Digital Design Days
Rebranding for Digital Design Days
Digital Design Days is an international event created in 2016. The new brand signature is a responsive sign, able to adapt to the dimension of usage by changing the frequency of the single elements and to obtain a more efficient utilization in every different application. The D that has been chosen is light, energy and movement, composed by different single elements that come together to define it.
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Digital Design Days by jekyll amp hyde
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Rebranding by jekyll amp hyde
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jekyll amp hyde Digital Design Days
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jekyll amp hyde Rebranding
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Digital Design DaysBrand Logo
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Digital Design Days Rebranding Press Releases
Explore press materials for Digital Design Days, available in languages such as English.
Digital Design Days Rebranding Media Articles
Explore our ready-to-use articles on Digital Design Days, available in multiple languages: Chinese (Mandarin), Hindi, French, Arabic (Standard), Indonesian, Turkish, Dutch, Italian, German, Spanish, Korean, Portuguese, Japanese, Russian and English, for your feature stories.
Unique Properties
Digital Design Days is an international digital design event. The logo designed is a responsive sign, able to adapt to the dimension of usage by changing the frequency of the single elements of which it is made, resulting in obtaining an efficient utilization in every different application. It’s a contemporary viewing of brand signature, imagined as a vital and alive structure able to overcome the two dimensional feature.
Tags
digital design, innovation, responsive logo, frequency, gradient, brand identity
Production Technology
The elaboration of the concept and its possible design solutions were initially designed on paper, then the studio used illustrator (Adobe cc 2018 suite) to develop and realize the new Digital Design Days brand identity. To be able to create a variable logo we've used the morphing tool studying, for each needed dimension, the correct solution of frequency.
Design Challenge
With this project jekyll & hyde studio had to present the digital world and its complexity and, at the same time, to adapt it to different sizes and different supports. From small size to bigger ones, the solution reached by the team is able to adapt itself from digital to print. The challenge was to create something new but keeping the previous idea of the pixel as the digital smallest unit still alive. Something that could renew the old logo repositioning it in an international space and in a contemporary world.
Project Duration
Jekyll & hyde started to work on this project in September 2018 when Filippo Spiezia, the founder od the Digital Design Days festival, asked them to redesign the identity of its series of events. The rebranding has been showed to the public on July 2019. It has been a long process of research and elaboration to define the new brand signature.
Operation Flow
The new brand identity has to represent the internationality of the multiple events. The logo has to be able to adapt by changing and transforming itself so to be displayed into different sizes and so to be representative of its internationality (changing colors to characterize the different event places). Its natural environment is the digital world where it has the capacity to evolve and to show its tridimensional feature, but it still works in the printed world too.
Research
The initial part of our research was focused on study all the festivals linked to design, especially to digital design. This analysis was visual yet strategic on the positioning of these brands. Then the studio worked on analyzing the values and personality of Digital Design Days, sharing their thoughts with the founder of the event, so to better define it. Then personality definition led to the style definition and only after developing the insides of the brand, we started to design the outside, the shape, the appearance.
Inspiration
The new brand signature came up after a research and analyzation of the spirit, the values and the personality of Digital Design Days. The "d" that has been created is light, energy, movement. Jekyll & hyde wanted to design a rebranding still able to summon the previous editions one and to communicate the festival's innovative vision and its ability to create networks, to attract, to propose and make people with different ideas encounter.
Image Credits
#1 - #5: creator jekyll & hyde, Digital Design Days Rebranding, 2019
Project Overview
Digital Design Days Rebranding has been a Bronze winner in the Graphics, Illustration and Visual Communication Design award category in the year 2019 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
Bronze Recognition
jekyll & hyde was recognized with the coveted Bronze A' Design Award in 2020, a testament to excellence of their work Digital Design Days Rebranding.
jekyll & hyde Press Releases
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Digital Design Days Unveils Dynamic Rebranding by jekyll & hyde
Italian design studio jekyll & hyde introduces a responsive brand identity for Digital Design Days, reflecting innovation and internationality.
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