Fenyangwang
Liquor Packaging for Neptune Team
The product was designed for the establishment of 30 years of the enterprise. The designer combined the product with the Chinese calendar. In China, a Calendar is an indispensable tool in daily life and work. They tear off a page every day to represent the arrival of a new day. Instead, the designer "save" calendars from 30 years ago on the packaging. The purpose is to let consumers know that the enterprise has 30 years of historical experience, they offer 30 years of classic quality.
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Fenyangwang by Neptune Team
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Liquor Packaging by Neptune Team
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Neptune Team Fenyangwang
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Neptune Team Liquor Packaging
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Fenyangwang Liquor Packaging Press Releases
Explore press materials for Fenyangwang, available in languages such as English.
Fenyangwang Liquor Packaging Media Articles
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Unique Properties
The product was designed for the establishment of 30 years of the enterprise. The designer combined the product with the Chinese calendar. In China, a Calendar is an indispensable tool in daily life and work. They tear off a page every day to represent the arrival of a new day. Instead, the designer "save" calendars from 30 years ago on the packaging. The purpose is to let consumers know that the enterprise has 30 years of historical experience, they offer 30 years of classic quality.
Tags
Liquor, packaging, liquor packaging, creative packaging
Production Technology
Cardboard box，Printing technology
Design Challenge
Visual symbolization
Project Duration
Start in October 2020 and finish in December 2020
Operation Flow
Product design uses the design style of imitation. The 30-year-old wine comes from 30-year-old enterprises. Time is the best winemaker. The preserved Chinese calendar is a good product display.
Research
The design team inspected the brewing workshop and got familiar with the characteristics of corporate culture. 30 years of persistence is very difficult for a Chinese enterprise. 30 years of persistence, just for a bottle of good wine.
Inspiration
The design inspiration comes from the Chinese calendar, which is a tool to record time. Time is the most important factor in making good wine. Therefore, the packaging design shows the brewing date in the form of Chinese calendar. The packaging design adopts a retro approach, recording the brewing time 30 years ago with the Chinese calendar.
Project Overview
Fenyangwang Liquor Packaging has been a Silver winner in the Packaging Design award category in the year 2020 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
Image Credits
For design images and photos please credit Neptune Team.
Silver Recognition
Neptune Team was recognized with the coveted Silver A' Design Award in 2021, a testament to excellence of their work Fenyangwang Liquor Packaging.
Neptune Team Press Releases
Discover Neptune Team's journey through our press releases, available for all press members and journalists to use without restrictions. Unlock 1 press releases now, directly accessible to journalists.
Neptune Team Unveils Fenyangwang Liquor Packaging Design Inspired by Chinese Calendar
Neptune Team's Fenyangwang Liquor Packaging Design, Winner of Silver A' Design Award 2021, Showcases 30 Years of Classic Quality
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