Luo Heng
Liquor Packaging for Laboratory and Hopeful
Download Press Kit № 133947
Download Press Kit № 133947 Liquor Packaging for Laboratory and Hopeful by Luo Heng to access high-res images, essential texts, translations, and exclusive interviews—all in one.
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Guizhou Moutai Maoyuan Jiu by Luo Heng
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Liquor Packaging by Luo Heng
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Luo Heng Guizhou Moutai Maoyuan Jiu
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Luo Heng Liquor Packaging
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Laboratory and HopefulBrand Logo
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Luo Heng Liquor Packaging Press Releases
Availability alert: Press releases for Luo Heng in languages including English.
Luo Heng Liquor Packaging Media Articles
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Unique Properties
By drawing the inspiration from the essence of Chinese traditional culture, the design of Maoyuan bottle adopts a Chinese style design concept to integrate Chinese traditional culture and the culture of Moutai-flavor liquors. It uses a bold dark green and gold color scheme and symbolizes some traditional graphics to permanently inherit the legend of Moutai.
Tags
Liquor packaging, Chinese traditional culture, container design, the quintessence of Chinese culture
Production Technology
The bottle body is made of glass with sandblasting process and embossed with rose gold logo; the neck uses metal spraying process; the top of the lid is embossed with imitated glass; the box uses hot stamping process and embossing process.
Design Challenge
Challenge: To create a unique visual brand symbol; The design of the cap edge is a streamlined abstract symbol of the wavy water pattern of the Chishui River, which implies the source of the Chishui River and forms a unique visual symbol of Maoyuan. With Chinese elements such as the flying goddess on the top of the lid, the crane picture on the neck, plus the gilded logo, the overall visual experience is more elegant.
Project Duration
The project started in November 2019 in Jiangxi and finished.
Operation Flow
Maoyuan Jiu uses Chinese traditional embossment culture with streamlined design to achieve the gracefulness and modern sense of the whole product for better inheritance and development of traditional culture. The product is of great collection value.
Research
Research type: liquor packaging design; Research goal: to present the understanding and interpretation of Moutai-flavor liquor and Chinese culture through packaging; Research direction: integrate Chinese traditional culture and Moutai flavor Baijiu culture; Research methods: online data, classic books, fieldwork and interview; Social influence: Through the organic integration of Chishui River element and Chinese style elements, it better inherits the ancient Moutai brewing method and brings drinker back to the most precious memories.
Inspiration
The elegant and streamlined visual language of the Maoyuan bottle implies the source of the Chishui River. The bottle adopts dark green as the main color, which symbolizes a vigorous and endless life, while the golden decorations add a noble and luxurious sense.
Image Credits
Luo Heng
Project Overview
Luo Heng Liquor Packaging has been a Silver winner in the Packaging Design award category in the year 2021 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
Silver Recognition
Luo Heng was recognized with the coveted Silver A' Design Award in 2022, a testament to excellence of their work Luo Heng Liquor Packaging.
Luo Heng Press Releases
We provide a series of press releases on Luo Heng that journalists and press members can freely incorporate into their narratives. For immediate journalistic use: 3 press releases are available right now.
Introducing the Exquisite Guizhou Moutai Maoyuan Jiu Liquor Packaging by Luo Heng
Renowned designer Luo Heng unveils the captivating Maoyuan Jiu, a liquor packaging that beautifully integrates Chinese traditional culture and the essence of Moutai-flavor liquors, awarded the Silver A' Design Award in 2022.
Luo Heng Newsroom
Visit Luo Heng Newsroom for an inside look at exceptional design and award-winning projects.
