Gold Leaves Packaging
Aurum

Gold Leaves Packaging for AURUM

Transform gold leaf to luxury products through innovative product design: Aurum is a luxury brand of 23.75k edible gold flakes gift set, which are the great indulgence experience for anyone looking for extraordinary luxury gift. Redefine pure gold leaf from raw materials, transform into a prestige gift. The premium packaging included highest purity 23.75k pure gold leaf, together with a special tweezer for adding luxurious touch to cuisine, aiming to delivering luxurious enjoyment to everyone whom are looking for the beauty of the exquisite ingredient.

Wong Ka Wai 2021 Agency Golden Press Kit № 120435

Download Press Kit № 120435

Download Press Kit № 120435 Gold Leaves Packaging for AURUM by Wong Ka Wai to access high-res images, essential texts, translations, and exclusive interviews—all in one.


Available Now for Your Next Story

At communication|newsroom, we understand the pressures and deadlines journalists face. That’s why we offer exclusive access to our curated press kits and high-resolution images, tailored for accredited journalists. These resources are designed to enrich your stories with depth and visual appeal, spotlighting the world's most innovative designs.


Please Note:

  • Credit the work's creator and/or photographer.
  • Mention communication|newsroom as your source.
  • Share your published pieces with us; we love to celebrate and promote your work on our platform and social media.

Let’s Collaborate: Your stories matter. communication|newsroom is here to support you with quality, accessible content. Once you are accredited, reach out for the images and content you need. We will provide the specific images and content directly, along with recommendations on works to feature.


Get Accredited Easily: Quick access to our resources requires media accreditation. Apply for media accreditation to join our network and start exploring a wealth of design stories.


AURUM genuine gold leaves by Wong Ka Wai
AURUM genuine gold leaves by Wong Ka Wai

Download 1800 Pixels JPEG Image.

This 1800-pixel image adapts to your print needs: sharp and detailed at 6 inches with 300 DPI, it transitions smoothly to 12 inches at 150 DPI, preserving visual quality. Press pass? Download high-res, watermark-free images. Or, get immediate access to low-res images without accreditation. For attribution details, see the Image Credits Section.

Gold Leaves Packaging by Wong Ka Wai
Gold Leaves Packaging by Wong Ka Wai

Download 1800 Pixels JPEG Image.

Harness the clarity of this 1800-pixel image for your prints—perfectly sharp at 6 inches with 300 DPI and equally clear at 12 inches when adjusted to 150 DPI. Press accreditation unlocks high-res images without watermarks. Need something now? Download a low-res image instantly. For photo credit information, refer to the Image Credits Section.

Wong Ka Wai AURUM genuine gold leaves
Wong Ka Wai AURUM genuine gold leaves

Download 1800 Pixels JPEG Image.

Leverage the high resolution of this 1800-pixel image for detailed, vibrant prints. At 300 DPI, it's ideal for up to 6 inches; at 150 DPI, it scales beautifully to 12 inches. High-res images, watermark-free, are yours with press accreditation; or grab a low-res copy now, no wait required. Please check the Image Credits Section for photo acknowledgements.

Wong Ka Wai Gold Leaves Packaging
Wong Ka Wai Gold Leaves Packaging

Download 1800 Pixels JPEG Image.

Maximize the potential of this 1800-pixel image: at 300 DPI, it delivers exceptional detail up to 6 inches, while at 150 DPI, it offers clarity for prints up to 12 inches. Press accreditation offers watermark-free high-res downloads. For immediate needs, low-res images are ready now. Details on photo contributions are located in the Image Credits Section.

Wong Ka Wai Design Team Photo
Wong Ka Wai Design Team Photo

Download 1800 Pixels JPEG Image.

Maximize the potential of this 1800-pixel image: at 300 DPI, it delivers exceptional detail up to 6 inches, while at 150 DPI, it offers clarity for prints up to 12 inches. With press accreditation, enjoy watermark-free, high-res downloads. Low-res images are available immediately for all. Photo credits are listed in the Image Credits Section.

AURUMBrand Logo
AURUMBrand Logo

Download 1800 Pixels JPEG Image.

Utilize this 1800-pixel image at 300 DPI for sharp, detailed prints up to 6 inches. When your narrative requires larger images, deploying it at 150 DPI allows for clear, impactful visuals up to 12 inches. Press accreditation unlocks high-res images without watermarks. Need something now? Download a low-res image instantly. Image attributions can be found in the Image Credits Section.

Wong Ka Wai Corporate Logo
Wong Ka Wai Corporate Logo

Download 1800 Pixels JPEG Image.

This 1800-pixel image offers versatility for print: achieve crisp, detailed prints up to 6 inches at 300 DPI, or opt for larger, yet still sharp visuals up to 12 inches at 150 DPI. Accredited press members can download high-res images free of watermarks. Alternatively, low-res images are instantly available. Please check the Image Credits Section for photo acknowledgements.

Design Newswire
Aurum Gold Leaves Packaging Press Releases

Access press releases crafted for Aurum in these languages: English.


Press Kit
Aurum Gold Leaves Packaging Media Articles

For immediate use: Aurum articles, available in languages such as German, French, Portuguese, Dutch, Turkish, Arabic (Standard), Korean, Indonesian, Japanese, Russian, Chinese (Mandarin), English, Hindi, Spanish and Italian, to enrich your content.


Unique Properties

Client is a manufacturer of gold leaf. Instead of selling raw materials (thin gold leaves to craftsman or desert ingredients shops), we recommend client to develop a new brand that sell premium edible gold leaf to customers (expand the business model from B2B to B2C). We have designed a premium gift box for the new brand. The gift box is specially designed with glamour and elegance which is made of edible grade material. It comes with a bespoke tweezer to ensure easy application.

Tags

luxury, gold, premium, packaging

Production Technology

As AURUM is a new concept of product to market, luxurious touch is essential to be delivered to customers. The box structure and mechanics reference from luxurious jewelry packaging. The box is sealed by an anodized golden metal plate with brand name engraved, and the plate work as the magnetic lock for the packaging. For the outer texture, we used several gold foil stamping effects plus textured paper, with a touch of spot UV to create a unique hand touch. The package box is in several layers, top layer with a small ribbon to hold a small tweezer for pick up the gold leaf. Second layer is a translucent paper with brand name stamped, well protecting the prestige gold leaf, while at the same time create a higher class image for the product.

Design Challenge

Hardest part will be the structure and printing effect; as AURUM is a box of gold leaves, it is easily to associate the shininess and texture by applying gold foil printing on the packaging surface. However we would like to go further and more extra-ordinary, we use a matt texture paper and add silver foil on top, then go thru 4C printing on the foil to add on different gradient of gold colors on it. To ensure the color stay on silver foil is challenging.

Project Duration

Starts in Dec 2019 to Aug 2020

Operation Flow

First we do a lot of market research about the gold leaves packaging, and we also research on varies food-grade material for the packaging. Also we have suggest to include a small tweezer for holding the tiny gold leaves (gold leaves are so feather weight that can be blown away easily)

Research

We've done a lot of research about the characteristics of gold leaves, e.g. manufacturing process, usage etc. Research are mainly collecting data and insight via internet.

Inspiration

With its special qualities of shininess and rareness, genuine gold leaves are traditionally representing prestigious, luxurious and high quality. Thus we would like to show these characteristics thru the packaging. The process of making gold leaves is by hammering a piece of gold for over 20,000 times, to obtain the finest quality and thinnest texture. For this reason, the gold foil graphics on packaging has an irregular shape to show the making of process of gold leaves. We also reference from the structure of jewelry boxes on the packaging box structure, in order to deliver the luxurious touch.

Project Overview

Aurum Gold Leaves Packaging has been a Golden winner in the Luxury Design award category in the year 2020 organized by the prestigious A' Design Award & Competition. The Gold A' Design Award is granted to designs that demonstrate a high level of innovation and a significant impact on their intended audience. Recognized as a major achievement by the A' Design Awards, these designs are characterized by their visionary approach and the exceptional skill of their creators. Winners of the Gold A' Design Award are noted for their ability to push the envelope in art, science, design, and technology, delivering solutions that not only meet but exceed expectations. These designs serve as benchmarks for excellence, encouraging further innovation and inspiring future generations of designers.

Image Credits

For design images and photos please credit Wong Ka Wai.

Wong Ka Wai Design Team Photo Award Logo
Golden Recognition

Wong Ka Wai was recognized with the coveted Golden A' Design Award in 2021, a testament to excellence of their work Aurum Gold Leaves Packaging.

DesignPRWire
Wong Ka Wai Press Releases

Our press releases on Wong Ka Wai and their work are made freely available for press members looking to add depth to their content. Unlock 1 press releases now, directly accessible to journalists.


Introducing Aurum: The Luxurious Gold Leaves Packaging

Aurum, a premium gift box of edible 23.75k gold flakes, redefines luxury with its exquisite packaging and exceptional design. Created by Wong Ka Wai, this opulent offering is a testament to the art of indulgence.


Wong Ka Wai Design Team Photo
Wong Ka Wai Newsroom

Unlock a treasure trove of award-winning designs by accessing Wong Ka Wai Newsroom.

You are currently viewing Media Showcase № 120435. Access Wong Ka Wai's comprehensive newsroom for a deep dive into their award-winning portfolio, including media assets and much more. You are now viewing Press Kit / Media Showcase 120435 on Aurum. For more details, access Newsroom 226065.

Explore Now

Florasis Gold Filigree Love Lock Lipstick
Florasis Gold Filigree Love Lock

Lipstick for Florasis

Juanjuan Hu 2023 Partnership Platinum
Florasis Gold Filigree Peacock Face Powder
Florasis Gold Filigree Peacock

Face Powder for Florasis

Juanjuan Hu 2023 Partnership Golden
Huafa Hills Residential Development
Huafa Hills

Residential Development for Huafa Industrial Share Co., Ltd., Zhuhai

Zhuhai Huafa Properties Co., Ltd. 2020 Enterprise Golden
Vilicci Virtuoso Grill
Vilicci Virtuoso

Grill for Solloshi Ltd.

Richard Solloshi 2023 Professional Bronze
Pomi d'Umbria Lignea Collection Ambiance Fragrance Diffuser
Pomi d'Umbria Lignea Collection

Ambiance Fragrance Diffuser for Pomi d'Umbria

Elisabetta Furin per Pomi d'Umbria 2023 Agency Bronze
Gamma Private Bank
Gamma

Private Bank for Victor Weiss

Victor Weiss 2023 Professional Bronze
Loong Palace 480 Residential
Loong Palace 480

Residential for Shimao Group

David Chang Design Associates Intl 2020 Professional Silver
Brooklyn Luxury Residential House
Brooklyn Luxury

Residential House for Design Solutions S.R.L.

Marian Visterniceanu 2020 Professional Silver
Infinity Interior Element
Infinity

Interior Element for COZI Studio

Cozí Studio 2022 Agency Golden
Science is O2 School Textbooks
Science is O2

School Textbooks for VISANG

VISANG 2022 Enterprise Golden
Samsa Photography Artwork
Samsa

Photography Artwork for Florian W. Mueller Photography

Florian W. Mueller 2022 Professional Golden
Heart Maze Art Installations
Heart Maze

Art Installations for WEI ZHANG

Wei Zhang(Wynne Z.) 2022 Professional Golden
Create Newsroom
Create Your Newsroom

Establishing your own newsroom is a strategic move to effectively communicate your designs to a targeted audience of journalists and media editors. This direct channel enhances your visibility, significantly increasing your chances of being published and featured across a wide range of media platforms, from magazines and newspapers to journals and online media. Take the first step towards amplifying your reach and influence in the design community.

Create Media Account
Create Account to Unlock Exclusive Resources
  • High-resolution images for your stories
  • Ready-to-publish press kits
  • Access to exclusive content

Quick sign-up. Instant access. Elevate your reporting now.

Create Newsroom
Submit Your Design

Submit your design and seize the opportunity to be featured across a global stage. Gain exposure by connecting your work with our extensive network of journalists and leading media outlets. Start your journey to worldwide recognition today.

Launch Your Newsroom

Create a newsroom for direct access to journalists, making your designs easier to publish and feature.

Create Your Newsroom

Featured Now

Design of the Day
DESIGN OF THE DAY
Design Team of the Day
DESIGN TEAM OF THE DAY
Design Legend of the Day
DESIGN LEGEND OF THE DAY
Design Highlight of the Day
HIGHLIGHT OF THE DAY
Design Interview of the Day
DESIGN INTERVIEW OF THE DAY
Designer of the Day
DESIGNER OF THE DAY