Infotainment System HMI
MG iSmart

Infotainment System HMI for SAIC Overseas Intelligent Mobility Technology Co., Ltd.

SAIC's brand MG was challenged with a new market rollout and needed a custom HMI solution to support this strategic initiative. The design embraces new technology trends centered around connectivity digital touchpoints and smart assistants with an intuitive interface that strengthens consumers' emotional relationships with both the vehicle and the MG brand.

SAIC and Star 2021 Agency Golden Press Kit № 120910

Download Press Kit № 120910

Download Press Kit № 120910 Infotainment System HMI for SAIC Overseas Intelligent Mobility Technology Co., Ltd. by SAIC and Star to access high-res images, essential texts, translations, and exclusive interviews—all in one.


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MG iSmart by SAIC and Star
MG iSmart by SAIC and Star

Download 1800 Pixels JPEG Image.

Leverage the high resolution of this 1800-pixel image for detailed, vibrant prints. At 300 DPI, it's ideal for up to 6 inches; at 150 DPI, it scales beautifully to 12 inches. Accredited press members can download high-res images free of watermarks. Alternatively, low-res images are instantly available. For attribution details, see the Image Credits Section.

Infotainment System HMI by SAIC and Star
Infotainment System HMI by SAIC and Star

Download 1800 Pixels JPEG Image.

Utilize this 1800-pixel image at 300 DPI for sharp, detailed prints up to 6 inches. When your narrative requires larger images, deploying it at 150 DPI allows for clear, impactful visuals up to 12 inches. Press accreditation offers watermark-free high-res downloads. For immediate needs, low-res images are ready now. Image attributions can be found in the Image Credits Section.

SAIC and Star MG iSmart
SAIC and Star MG iSmart

Download 1800 Pixels JPEG Image.

The 1800-pixel image is crafted for flexibility in print sizes—crisp and detailed at up to 6 inches with 300 DPI, and maintains its clarity at up to 12 inches when set to 150 DPI. Press accreditation unlocks high-res images without watermarks. Need something now? Download a low-res image instantly. Please check the Image Credits Section for photo acknowledgements.

SAIC and Star Infotainment System HMI
SAIC and Star Infotainment System HMI

Download 1800 Pixels JPEG Image.

Utilize this 1800-pixel image at 300 DPI for sharp, detailed prints up to 6 inches. When your narrative requires larger images, deploying it at 150 DPI allows for clear, impactful visuals up to 12 inches. With press accreditation, enjoy watermark-free, high-res downloads. Low-res images are available immediately for all. Consult the Image Credits Section for information on photo credits.

SAIC Overseas Intelligent Mobility Technology Co   Ltd Brand Logo
SAIC Overseas Intelligent Mobility Technology Co Ltd Brand Logo

Download 1800 Pixels JPEG Image.

This 1800-pixel image adapts to your print needs: sharp and detailed at 6 inches with 300 DPI, it transitions smoothly to 12 inches at 150 DPI, preserving visual quality. Download watermark-free, high-res images with your press credentials, or opt for an immediate low-res download. Please check the Image Credits Section for photo acknowledgements.

Star  Corporate Logo
Star Corporate Logo

Download 1800 Pixels JPEG Image.

This 1800-pixel image adapts to your print needs: sharp and detailed at 6 inches with 300 DPI, it transitions smoothly to 12 inches at 150 DPI, preserving visual quality. High-res, no watermark images await those with press accreditation. For instant access, download a low-res version. Acknowledgements for photographs are in the Image Credits Section.

Design Newswire
MG iSmart Infotainment System HMI Press Releases

Press releases for MG iSmart are now accessible in these languages: English.


Press Kit
MG iSmart Infotainment System HMI Media Articles

For immediate use: MG iSmart articles, available in languages such as English, German, French, Italian, Spanish, Indonesian, Japanese, Russian, Chinese (Mandarin), Korean, Hindi, Arabic (Standard), Turkish, Portuguese and Dutch, to enrich your content.


Unique Properties

SAIC s brand MG was challenged with a new market rollout and needed a custom HMI solution to support this strategic initiative. The design embraces new technology trends centered around connectivity digital touchpoints and smart assistants with an intuitive interface that strengthens consumers' emotional relationships with both the vehicle and the MG brand.

Tags

Infotainment HMI, MG iSmart, UX, Automotive industry, Technology

Production Technology

We began by understanding market trends and competitors. Then we conducted on site ideation to understand the customer journey and quickly prototype core interaction frameworks. Equipped with three interaction concepts we joined forces with SAIC s innovation team to work on the visual design. Together we produced six different design directions tested these internally and selected three finalists. SAIC selected a final design direction and our team developed a detailed visual and motion design.

Project Duration

Timeline January 2019 until May 2019 HMI was released on time new vehicles were presented on Shanghai Autoshow in April 2019.

Inspiration

Everything we do here at Star is human centered. We wanted to create an HMI that was not only functional and beautiful but user friendly and seamless. We dug in and hosted numerous creative and research sessions both with the SAIC team and MG customers in respective markets to learn about their needs what engages them and gather data points that empowered our design process to be user-focused from its inception.

Project Overview

MG iSmart Infotainment System HMI has been a Golden winner in the Interface, Interaction and User Experience Design award category in the year 2020 organized by the prestigious A' Design Award & Competition. The Gold A' Design Award is granted to designs that demonstrate a high level of innovation and a significant impact on their intended audience. Recognized as a major achievement by the A' Design Awards, these designs are characterized by their visionary approach and the exceptional skill of their creators. Winners of the Gold A' Design Award are noted for their ability to push the envelope in art, science, design, and technology, delivering solutions that not only meet but exceed expectations. These designs serve as benchmarks for excellence, encouraging further innovation and inspiring future generations of designers.

Image Credits

For design images and photos please credit SAIC and Star.

 Award Logo
Golden Recognition

SAIC and Star was recognized with the coveted Golden A' Design Award in 2021, a testament to excellence of their work MG iSmart Infotainment System HMI.

DesignPRWire
SAIC and Star Press Releases

Attention press members and journalists: We offer a collection of press releases on SAIC and Star and their notable work, available for your unrestricted use. Now available: Immediate access to 1 press releases for journalists.


Star Unveils MG iSmart Infotainment System HMI

Star introduces the MG iSmart Infotainment System HMI, a user-focused design that strengthens emotional connections with the MG brand, released in April 2019


Newsroom
SAIC and Star Newsroom

Access SAIC and Star Newsroom to delve into the world of top-tier design and accolades.

You are currently viewing Media Showcase № 120910. Check out SAIC and Star's newsroom for an exhaustive resource hub, featuring award-winning works and exclusive media content. You are now viewing MG iSmart through Press Kit / Media Showcase 120910. Explore more in Newsroom 300669.

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