Infotainment System HMI
MG iSmart

Infotainment System HMI for SAIC Overseas Intelligent Mobility Technology Co., Ltd.

SAIC's brand MG was challenged with a new market rollout and needed a custom HMI solution to support this strategic initiative. The design embraces new technology trends centered around connectivity digital touchpoints and smart assistants with an intuitive interface that strengthens consumers' emotional relationships with both the vehicle and the MG brand.

SAIC and Star 2021 Agency Golden Press Kit № 120910

Download Press Kit № 120910

Download Press Kit № 120910 Infotainment System HMI for SAIC Overseas Intelligent Mobility Technology Co., Ltd. by SAIC and Star to access high-res images, essential texts, translations, and exclusive interviews—all in one.


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MG iSmart by SAIC and Star
MG iSmart by SAIC and Star

Download 1800 Pixels JPEG Image.

Maximize the potential of this 1800-pixel image: at 300 DPI, it delivers exceptional detail up to 6 inches, while at 150 DPI, it offers clarity for prints up to 12 inches. With press accreditation, enjoy watermark-free, high-res downloads. Low-res images are available immediately for all. For photo credit information, refer to the Image Credits Section.

Infotainment System HMI by SAIC and Star
Infotainment System HMI by SAIC and Star

Download 1800 Pixels JPEG Image.

This 1800-pixel image adapts to your print needs: sharp and detailed at 6 inches with 300 DPI, it transitions smoothly to 12 inches at 150 DPI, preserving visual quality. Press accreditation offers watermark-free high-res downloads. For immediate needs, low-res images are ready now. For photo credit information, refer to the Image Credits Section.

SAIC and Star MG iSmart
SAIC and Star MG iSmart

Download 1800 Pixels JPEG Image.

For precise, vibrant prints up to 6 inches, use this 1800-pixel image at 300 DPI. For larger visuals up to 12 inches, 150 DPI ensures the image remains clear and impactful. Unlock high-res, watermark-free images with press accreditation, or instantly download a low-res version today. For attribution details, see the Image Credits Section.

SAIC and Star Infotainment System HMI
SAIC and Star Infotainment System HMI

Download 1800 Pixels JPEG Image.

For precise, vibrant prints up to 6 inches, use this 1800-pixel image at 300 DPI. For larger visuals up to 12 inches, 150 DPI ensures the image remains clear and impactful. With press accreditation, enjoy watermark-free, high-res downloads. Low-res images are available immediately for all. Acknowledgements for photographs are in the Image Credits Section.

SAIC Overseas Intelligent Mobility Technology Co   Ltd Brand Logo
SAIC Overseas Intelligent Mobility Technology Co Ltd Brand Logo

Download 1800 Pixels JPEG Image.

With an 1800-pixel resolution, create stunning prints up to 6 inches at 300 DPI, or expand your storytelling to 12 inches with a clear outcome at 150 DPI. Accredited press members can download high-res images free of watermarks. Alternatively, low-res images are instantly available. To identify photo contributors, visit the Image Credits Section.

Star  Corporate Logo
Star Corporate Logo

Download 1800 Pixels JPEG Image.

Harness the clarity of this 1800-pixel image for your prints—perfectly sharp at 6 inches with 300 DPI and equally clear at 12 inches when adjusted to 150 DPI. High-res, no watermark images await those with press accreditation. For instant access, download a low-res version. For photo credit information, refer to the Image Credits Section.

Design Newswire
MG iSmart Infotainment System HMI Press Releases

Press resources for MG iSmart are offered in several languages: English.


Press Kit
MG iSmart Infotainment System HMI Media Articles

Explore our ready-to-use articles on MG iSmart, available in multiple languages: English, German, French, Italian, Spanish, Indonesian, Japanese, Russian, Chinese (Mandarin), Korean, Hindi, Arabic (Standard), Turkish, Portuguese and Dutch, for your feature stories.


Unique Properties

SAIC s brand MG was challenged with a new market rollout and needed a custom HMI solution to support this strategic initiative. The design embraces new technology trends centered around connectivity digital touchpoints and smart assistants with an intuitive interface that strengthens consumers' emotional relationships with both the vehicle and the MG brand.

Tags

Infotainment HMI, MG iSmart, UX, Automotive industry, Technology

Production Technology

We began by understanding market trends and competitors. Then we conducted on site ideation to understand the customer journey and quickly prototype core interaction frameworks. Equipped with three interaction concepts we joined forces with SAIC s innovation team to work on the visual design. Together we produced six different design directions tested these internally and selected three finalists. SAIC selected a final design direction and our team developed a detailed visual and motion design.

Project Duration

Timeline January 2019 until May 2019 HMI was released on time new vehicles were presented on Shanghai Autoshow in April 2019.

Inspiration

Everything we do here at Star is human centered. We wanted to create an HMI that was not only functional and beautiful but user friendly and seamless. We dug in and hosted numerous creative and research sessions both with the SAIC team and MG customers in respective markets to learn about their needs what engages them and gather data points that empowered our design process to be user-focused from its inception.

Project Overview

MG iSmart Infotainment System HMI has been a Golden winner in the Interface, Interaction and User Experience Design award category in the year 2020 organized by the prestigious A' Design Award & Competition. The Gold A' Design Award is granted to designs that demonstrate a high level of innovation and a significant impact on their intended audience. Recognized as a major achievement by the A' Design Awards, these designs are characterized by their visionary approach and the exceptional skill of their creators. Winners of the Gold A' Design Award are noted for their ability to push the envelope in art, science, design, and technology, delivering solutions that not only meet but exceed expectations. These designs serve as benchmarks for excellence, encouraging further innovation and inspiring future generations of designers.

Image Credits

For design images and photos please credit SAIC and Star.

 Award Logo
Golden Recognition

SAIC and Star was recognized with the coveted Golden A' Design Award in 2021, a testament to excellence of their work MG iSmart Infotainment System HMI.

DesignPRWire
SAIC and Star Press Releases

For journalists seeking engaging content: Explore our press releases featuring SAIC and Star's work, freely available for incorporation into your stories. For immediate journalistic use: 1 press releases are available right now.


Star Unveils MG iSmart Infotainment System HMI

Star introduces the MG iSmart Infotainment System HMI, a user-focused design that strengthens emotional connections with the MG brand, released in April 2019


Newsroom
SAIC and Star Newsroom

Visit SAIC and Star Newsroom for an inside look at exceptional design and award-winning projects.

You are currently viewing Media Showcase № 120910. Uncover the depth of SAIC and Star's achievements in their newsroom, featuring everything from high-res images to detailed interviews. You are now viewing the Media Showcase 120910 for MG iSmart. You will find further content in Newsroom 300669.

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