MG iSmart
Infotainment System HMI for SAIC Overseas Intelligent Mobility Technology Co., Ltd.
SAIC's brand MG was challenged with a new market rollout and needed a custom HMI solution to support this strategic initiative. The design embraces new technology trends centered around connectivity digital touchpoints and smart assistants with an intuitive interface that strengthens consumers' emotional relationships with both the vehicle and the MG brand.
Download Press Kit № 120910
Download Press Kit № 120910 Infotainment System HMI for SAIC Overseas Intelligent Mobility Technology Co., Ltd. by SAIC and Star to access high-res images, essential texts, translations, and exclusive interviews—all in one.
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MG iSmart by SAIC and Star
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Infotainment System HMI by SAIC and Star
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SAIC and Star MG iSmart
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SAIC and Star Infotainment System HMI
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SAIC Overseas Intelligent Mobility Technology Co Ltd Brand Logo
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MG iSmart Infotainment System HMI Press Releases
Press resources for MG iSmart are offered in several languages: English.
MG iSmart Infotainment System HMI Media Articles
Explore our ready-to-use articles on MG iSmart, available in multiple languages: English, German, French, Italian, Spanish, Indonesian, Japanese, Russian, Chinese (Mandarin), Korean, Hindi, Arabic (Standard), Turkish, Portuguese and Dutch, for your feature stories.
Unique Properties
SAIC s brand MG was challenged with a new market rollout and needed a custom HMI solution to support this strategic initiative. The design embraces new technology trends centered around connectivity digital touchpoints and smart assistants with an intuitive interface that strengthens consumers' emotional relationships with both the vehicle and the MG brand.
Tags
Infotainment HMI, MG iSmart, UX, Automotive industry, Technology
Production Technology
We began by understanding market trends and competitors. Then we conducted on site ideation to understand the customer journey and quickly prototype core interaction frameworks. Equipped with three interaction concepts we joined forces with SAIC s innovation team to work on the visual design. Together we produced six different design directions tested these internally and selected three finalists. SAIC selected a final design direction and our team developed a detailed visual and motion design.
Project Duration
Timeline January 2019 until May 2019 HMI was released on time new vehicles were presented on Shanghai Autoshow in April 2019.
Inspiration
Everything we do here at Star is human centered. We wanted to create an HMI that was not only functional and beautiful but user friendly and seamless. We dug in and hosted numerous creative and research sessions both with the SAIC team and MG customers in respective markets to learn about their needs what engages them and gather data points that empowered our design process to be user-focused from its inception.
Project Overview
MG iSmart Infotainment System HMI has been a Golden winner in the Interface, Interaction and User Experience Design award category in the year 2020 organized by the prestigious A' Design Award & Competition. The Gold A' Design Award is granted to designs that demonstrate a high level of innovation and a significant impact on their intended audience. Recognized as a major achievement by the A' Design Awards, these designs are characterized by their visionary approach and the exceptional skill of their creators. Winners of the Gold A' Design Award are noted for their ability to push the envelope in art, science, design, and technology, delivering solutions that not only meet but exceed expectations. These designs serve as benchmarks for excellence, encouraging further innovation and inspiring future generations of designers.
Image Credits
For design images and photos please credit SAIC and Star.
Golden Recognition
SAIC and Star was recognized with the coveted Golden A' Design Award in 2021, a testament to excellence of their work MG iSmart Infotainment System HMI.
SAIC and Star Press Releases
For journalists seeking engaging content: Explore our press releases featuring SAIC and Star's work, freely available for incorporation into your stories. For immediate journalistic use: 1 press releases are available right now.
Star Unveils MG iSmart Infotainment System HMI
Star introduces the MG iSmart Infotainment System HMI, a user-focused design that strengthens emotional connections with the MG brand, released in April 2019
SAIC and Star Newsroom
Visit SAIC and Star Newsroom for an inside look at exceptional design and award-winning projects.
