'Irrational Slice' by Lu Zhao: Innovation in Information Visualization

Irrational Slice

Information Visualization for Lu Zhao

Based on a variety of visual forms of expression, the information is established in three-dimensional space, and combined with AR technology to deliver multi-dimensional information. On the basis of better interaction, the audience can receive information more clearly by using three-dimensional space. The work aims to open up new ideas of information observation and provide more possibilities for exploring the interactive transmission of information design in the context of digital media art.

Lu Zhao 2021 Academic Bronze Press Kit № 121420

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Download Press Kit № 121420 Information Visualization for Lu Zhao by Lu Zhao to access high-res images, essential texts, translations, and exclusive interviews—all in one.

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Irrational Slice by Lu Zhao

Download 1800 Pixels JPEG Image.

Harness the clarity of this 1800-pixel image for your prints—perfectly sharp at 6 inches with 300 DPI and equally clear at 12 inches when adjusted to 150 DPI. Press accreditation unlocks high-res images without watermarks. Need something now? Download a low-res image instantly. Please check the Image Credits Section for photo acknowledgements.

Information Visualization by Lu Zhao

Download 1800 Pixels JPEG Image.

This 1800-pixel image adapts to your print needs: sharp and detailed at 6 inches with 300 DPI, it transitions smoothly to 12 inches at 150 DPI, preserving visual quality. Download watermark-free, high-res images with your press credentials, or opt for an immediate low-res download. For photo credit information, refer to the Image Credits Section.

Lu Zhao Irrational Slice

Download 1800 Pixels JPEG Image.

Harness the clarity of this 1800-pixel image for your prints—perfectly sharp at 6 inches with 300 DPI and equally clear at 12 inches when adjusted to 150 DPI. Press pass? Download high-res, watermark-free images. Or, get immediate access to low-res images without accreditation. For photo credit information, refer to the Image Credits Section.

Lu Zhao Information Visualization

Download 1800 Pixels JPEG Image.

The 1800-pixel image is crafted for flexibility in print sizes—crisp and detailed at up to 6 inches with 300 DPI, and maintains its clarity at up to 12 inches when set to 150 DPI. Press accreditation unlocks high-res images without watermarks. Need something now? Download a low-res image instantly. Consult the Image Credits Section for information on photo credits.

Irrational Slice Information Visualization Press Releases

Access press releases crafted for Irrational Slice in these languages: English.

Irrational Slice Information Visualization Media Articles

Explore our ready-to-use articles on Irrational Slice, available in multiple languages: French, Portuguese, Italian, Dutch, Korean, Hindi, Turkish, Arabic (Standard), German, English, Indonesian, Japanese, Russian, Chinese (Mandarin) and Spanish, for your feature stories.

Unique Properties

Based on a variety of visual forms of expression, the information is established in three-dimensional space, and combined with AR technology to deliver multi-dimensional information. On the basis of better interaction, the audience can receive information more clearly by using three-dimensional space. The work aims to open up new ideas of information observation and provide more possibilities for exploring the interactive transmission of information design in the context of digital media art.

Production Technology

Multimedia

Design Challenge

The difficulty lies in the balance between "clear transmission of information" and "better visual effect". During the creation process, I made many attempts, and finally chose to establish data visualization in 3D, hoping to explore new presentation ways of information design so as to find the best balance point. This is a new attempt, and we hope that this 3D presentation can strengthen the sense of connection between the viewer and the data, and make the transmission of information more effective.

Project Duration

The project started in March 2020 in China and finished in June 2020 , and was exhibited in "The start of a long journey outstanding works by graduates of 2020 from key arts academics in China” of Hubei Institute of Fine Arts.

Operation Flow

By using AR software to scan pictures,3D information model appears, which can be controlled by fingers to zoom in and out, rotate, etc. So that viewers can read information from multiple angles and enhance interaction.

Research

The integration of information is a very important part, and it is this data that sets the stage for our later creation. Analyzing the data takes up most of our upfront work, but it's essential. We built a 3D information model based on a large amount of research data, combined with the structure of brain neurons, with the ultimate purpose of exploring people's irrational cognition and judgment, as well as developing new ideas of information observation, so that readers can better understand information through stronger interactive mode.

Inspiration

Inspired by the fact that people's irrational choices are affected by multiple reasons, Seek inspiration from some common but overlooked normalcy in life. Focus on subjective, irrational, emotional moments or cognitive moments that we all have. This is why robots are chosen as the comparison item.The 3D information visualization model and poster were made based on the data obtained from the cognitive experiment of man-machine confrontation.

Project Overview

Irrational Slice Information Visualization has been a Bronze winner in the Graphics, Illustration and Visual Communication Design award category in the year 2020 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.

Image Credits

For design images and photos please credit Lu Zhao.

Bronze Recognition

Lu Zhao was recognized with the coveted Bronze A' Design Award in 2021, a testament to excellence of their work Irrational Slice Information Visualization.

Lu Zhao Press Releases

Numerous press releases on Lu Zhao and their achievements are at your disposal, inviting press members to use them freely in their coverage. Available now: 6 press releases ready for immediate access by journalists.

Irrational Slice: A Groundbreaking Information Visualization Design by Lu Zhao

Lu Zhao's "Irrational Slice" is a 3D information visualization project that challenges traditional information design through AR technology

Lu Zhao Newsroom

Lu Zhao Newsroom is your gateway to exploring acclaimed design and award-winning works.

You are currently viewing Media Showcase № 121420. Discover everything Lu Zhao has to offer in their newsroom, from award-winning projects to high-res media and valuable resources. Welcome to Press Kit / Media Showcase 121420 on Irrational Slice. Discover additional content in Newsroom 302782.