24 Solar Terms And Gods
Graphic Design for Nanji E-Commerce Co., Ltd.
This illustration series matches each solar term with its corresponding deity, amplifying their cultural synergy and enriching the cultural connotations. Through typical postures and movements using special instruments, this approach offers a modern reinterpretation of traditional heritage. Scanning the QR code at the bottom right of each illustration grants access to a dedicated website, facilitating further exploration of agricultural lore and divine mythology.
Download Press Kit № 172276
Download Press Kit № 172276 Graphic Design for Nanji E-Commerce Co., Ltd. by Chen Zhao to access high-res images, essential texts, translations, and exclusive interviews—all in one.
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24 Solar Terms and Gods by Chen Zhao
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Graphic Design by Chen Zhao
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Chen Zhao 24 Solar Terms and Gods
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Chen Zhao Graphic Design
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Nanji E Commerce Co Ltd Brand Logo
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Unique Properties
This illustration series centers on 24 solar terms, artfully reinterpreting their associated deities through modern design. The artworks reveal natural and cultural essence, merging tradition with modernity to revitalize ancient Chinese seasonal heritage in fresh visual forms. Meticulously crafted with intricate details and harmonious color palettes, this series cultivates an atmosphere that balances mystical allure and modern elegance.
Tags
Illustration Design, 24 Solar Terms and Traditional Deities, Petroglyph form, Modern Design, Website Interaction Design
Production Technology
The illustrations take inspiration from the petroglyph form, balancing meticulous detail with vivid hues to recreate Stone Age authenticity, effectively enhancing mythological immersion. Designed for adaptability across different media, they also ensure the optimal visual impact across both printed materials and digital displays while maintaining artistic coherence.
Design Challenge
The core challenge lies in artistically integrating 24 solar terms with deity imagery through modern design. These divine figures are hybrids of human, animal and mythological traits, embodying both natural charm and cultural identity. A striking red and black palette creates mystical and modern aesthetics, while the QR codes bridge physical and digital realms, enabling intuitive interaction and facilitating easy exploration of traditional culture.
Project Duration
The design and development of this project started in China, in 2021.
Operation Flow
To facilitate cultural exploration of 24 solar terms and traditional deities, each illustration features a QR code at the lower right corner. By scanning the code, viewers can access a dedicated website featuring rich content, including detailed solar term explanations, deity stories, and agricultural wisdom. All presented through vivid images and text, this interactive approach makes traditional cultural discovery both accessible and enjoyable.
Research
As a traditional festival system, the 24 solar terms reflect celestial patterns and natural cycles. Ancient Chinese relied on this calendar to guide activities, forming a cultural cornerstone of classical folk traditions. This illustration series reimagines traditional deities associated with 24 solar terms through modern design. By reinforcing their cultural connections, this series fosters both cultural accessibility and heritage transmission.
Inspiration
Drawing inspiration from mythological figures in ancient Chinese classics like Classic of Mountains and Seas, this series transforms folkloric imagery brimming with fantasy and mystique into contemporary art. The designer conducted profound research to extract essential cultural elements, then innovatively reinterpreted them through the lens of 24 solar terms. The resulting works preserve traditional charm while breathing modern vitality into each character.
Project Overview
24 Solar Terms And Gods Graphic Design has been a Silver winner in the Graphics, Illustration and Visual Communication Design award category in the year 2024 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
Image Credits
For design images and photos please credit Chen Zhao.
Silver Recognition
Chen Zhao was recognized with the coveted Silver A' Design Award in 2025, a testament to excellence of their work 24 Solar Terms And Gods Graphic Design.
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