The Book That Grew
Grazing Guide for Rothco, part of Accenture Interactive
This one-of-a-kind book contains 10 tangible lessons and 10 pieces of practical advice designed to help maximize sustainability and increase profitability. These 10 steps enable farmers to achieve a 'perfect' 10 rotations of grass grazing per year, and produce 10 tons of grass per hectare – a truly powerful number that will massively improve the sustainability of even the most efficient farm.
Download Press Kit № 122997
Download Press Kit № 122997 Grazing Guide for Rothco, part of Accenture Interactive by Fabiano Dalmácio to access high-res images, essential texts, translations, and exclusive interviews—all in one.
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The Book That Grew by Fabiano Dalmácio
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Grazing Guide by Fabiano Dalmácio
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Fabiano Dalmácio The Book That Grew
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Fabiano Dalmácio Grazing Guide
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The Book That Grew Grazing Guide Press Releases
For The Book That Grew, we offer press releases in multiple languages, including: English.
The Book That Grew Grazing Guide Media Articles
Access our collection of The Book That Grew articles, ready for use and offered in languages: Korean, Japanese, Russian, English, Portuguese, Spanish, French, Dutch, Hindi, Turkish, Arabic (Standard), Indonesian, German, Chinese (Mandarin) and Italian.
Unique Properties
A book with 10 tangible lessons and 10 pieces of practical advice designed to help maximise sustainability. A book grown entirely from the very grass that Irish farmers nurture - with each page, each word, and each diagram shaped by real grass roots as they grew.
Tags
book, design, Ireland, grass, farming, bank, idea
Production Technology
We used grass to grow a book. This is a genuine world first - with each page, each word, and each diagram shaped by real grass roots as they grew. Manipulated by a unique fusion of gardening and meticulous craft, the 'printing process' was fulfilled by nature itself - shaping the grass roots into legible symbols over a growth period of several weeks.
Design Challenge
This is a book that has completely come from grass itself. Designing for a root-based 'printing process' presented many challenges unique to this project. Every element from words to symbols to borders had to be inter-connected by channels for the roots to navigate. Complex farming processes were compressed into a bite-sized visual language of bespoke symbols, with the design of each individual glyph informed by the action or process it represented. A unique fold-out page allowed the reader quickly reference the symbol key while reading.
Project Duration
From October 2018 to May 2019, in Dublin and Amsterdam.
Operation Flow
Not only does this book lay out a practical plan of action, it symbolises the power of our natural resources. When grass is managed correctly, it can work wonders.
Research
The first step was to analyse the latest government reports and agricultural studies to identify the key areas of inefficiency in farming. Using the latest research and data on sustainability we isolated the 10 most effective methods of reducing emissions relevant to our target audience of Irish farmers. The application of each step was assigned a specific percentage of carbon savings, giving clear targets for farmers to reach, and a clear result that would translate into profitability through reaching these targets.
Inspiration
The roots of Ireland's economy are in agriculture, but if farming is to survive, it must become more sustainable. AIB, Ireland's largest bank for farmers, in partnership with Teagasc - the Irish Agriculture and Food Development Authority - wanted to enable farmers to maximize sustainability, by changing how they see our greatest resource: grass.
Image Credits
Photographer: Diana Scherer Filmmaker: Jake Viramontez
Project Overview
The Book That Grew Grazing Guide has been a Silver winner in the Idea and Conceptual Design award category in the year 2020 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
Silver Recognition
Fabiano Dalmácio was recognized with the coveted Silver A' Design Award in 2021, a testament to excellence of their work The Book That Grew Grazing Guide.
Fabiano Dalmácio Press Releases
Numerous press releases on Fabiano Dalmácio and their achievements are at your disposal, inviting press members to use them freely in their coverage. Now available: Immediate access to 3 press releases for journalists.
Introducing: The Book That Grew - A Sustainable Grazing Guide for Irish Farmers
Fabiano Dalmácio Creates a Groundbreaking Book Grown Entirely from Grass Roots
Fabiano Dalmácio Newsroom
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