Full Moon
Social Ad for Rothco, part of Accenture Interactive
On Halloween 2020 while the whole world was talking about a special full moon which was visible in all parts of the globe, Guinness became part of the conversation by posting this unique visual to light up social media feeds on Halloween night. Agency: Rothco, part of Accenture Interactive | Client: Guinness
Download Press Kit № 122999
Download Press Kit № 122999 Social Ad for Rothco, part of Accenture Interactive by Fabiano Dalmácio to access high-res images, essential texts, translations, and exclusive interviews—all in one.
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Full Moon by Fabiano Dalmácio
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Social Ad by Fabiano Dalmácio
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Fabiano Dalmácio Full Moon
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Fabiano Dalmácio Social Ad
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Fabiano Dalmácio Designer Portrait Photo
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Full Moon Social Ad Press Releases
Availability alert: Press releases for Full Moon in languages including English.
Full Moon Social Ad Media Articles
Ready-to-feature articles on Full Moon are available in these languages: Hindi, Turkish, Arabic (Standard), Korean, Portuguese, Spanish, Indonesian, Japanese, Russian, Chinese (Mandarin), Italian, German, French, Dutch and English, for your convenience.
Unique Properties
While the whole world was talking about this curious full moon, Guinness became part of the conversation by posting this unique visual to light up social media feeds on Halloween night.
Tags
beer, Guinness, halloween, moon, Ireland
Production Technology
The project was designed on Adobe Photoshop through retouching and photo manipulation using high resolution images. The final image is a combination of layers using moon references, Guinness images and beer textures.
Design Challenge
The biggest challenge involved retouching and photo manipulation to find the right visual balance. This was achieved on Photoshop by combining different layers with images from the archive and brand assets like the creamy foam photography.
Project Duration
The project was developed in October 2020 in Dublin, Ireland.
Operation Flow
The post reached 662,500 people in Ireland, driving 2,600 to the brand website - www.guinness.com - in only a few hours.
Research
Using the visual database from websites like Google and Nasa, a vast image research was made and a rich archive was created to be used as reference while developing the project. Then these images were combined and compared with brand assets to create the final visual.
Inspiration
A blue moon, as anyone who has heard the phrase might guess, is a rare phenomenon. A blue moon on Halloween visible all over the globe is even more rare. This unique event happened on 31 October 2020, and the next one will only happen on Halloween 2039.
Project Overview
Full Moon Social Ad has been a Silver winner in the Advertising, Marketing and Communication Design award category in the year 2020 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
Image Credits
For design images and photos please credit Fabiano Dalmácio.
Silver Recognition
Fabiano Dalmácio was recognized with the coveted Silver A' Design Award in 2021, a testament to excellence of their work Full Moon Social Ad.
Fabiano Dalmácio Press Releases
Journalists and media members can enrich their content with our press releases on Fabiano Dalmácio, available for free use. Instantly access 3 press releases, available exclusively for journalists.
Guinness Illuminates Halloween Night with Rare Full Moon Social Ad
Guinness, in collaboration with Rothco, part of Accenture Interactive, captivated social media feeds on Halloween night with a rare full moon visual, reaching 662,500 people in Ireland and driving 2,600 to the brand website.
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