Social Ad
Full Moon

Social Ad for Rothco, part of Accenture Interactive

On Halloween 2020 while the whole world was talking about a special full moon which was visible in all parts of the globe, Guinness became part of the conversation by posting this unique visual to light up social media feeds on Halloween night. Agency: Rothco, part of Accenture Interactive | Client: Guinness

Fabiano Dalmácio 2021 Professional Silver Press Kit № 122999

Download Press Kit № 122999

Download Press Kit № 122999 Social Ad for Rothco, part of Accenture Interactive by Fabiano Dalmácio to access high-res images, essential texts, translations, and exclusive interviews—all in one.


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Full Moon by Fabiano Dalmácio
Full Moon by Fabiano Dalmácio

Download 1800 Pixels JPEG Image.

For precise, vibrant prints up to 6 inches, use this 1800-pixel image at 300 DPI. For larger visuals up to 12 inches, 150 DPI ensures the image remains clear and impactful. Press accreditation offers watermark-free high-res downloads. For immediate needs, low-res images are ready now. Image Credits Section holds all necessary photo accreditation details.

Social Ad by Fabiano Dalmácio
Social Ad by Fabiano Dalmácio

Download 1800 Pixels JPEG Image.

Leverage the high resolution of this 1800-pixel image for detailed, vibrant prints. At 300 DPI, it's ideal for up to 6 inches; at 150 DPI, it scales beautifully to 12 inches. Press accreditation unlocks high-res images without watermarks. Need something now? Download a low-res image instantly. Image Credits Section holds all necessary photo accreditation details.

Fabiano Dalmácio Full Moon
Fabiano Dalmácio Full Moon

Download 1800 Pixels JPEG Image.

Maximize the potential of this 1800-pixel image: at 300 DPI, it delivers exceptional detail up to 6 inches, while at 150 DPI, it offers clarity for prints up to 12 inches. High-res images, watermark-free, are yours with press accreditation; or grab a low-res copy now, no wait required. To identify photo contributors, visit the Image Credits Section.

Fabiano Dalmácio Social Ad
Fabiano Dalmácio Social Ad

Download 1800 Pixels JPEG Image.

The 1800-pixel image is crafted for flexibility in print sizes—crisp and detailed at up to 6 inches with 300 DPI, and maintains its clarity at up to 12 inches when set to 150 DPI. Press accreditation offers watermark-free high-res downloads. For immediate needs, low-res images are ready now. Please check the Image Credits Section for photo acknowledgements.

Fabiano Dalmácio Designer Portrait Photo
Fabiano Dalmácio Designer Portrait Photo

Download 1800 Pixels JPEG Image.

Leverage the high resolution of this 1800-pixel image for detailed, vibrant prints. At 300 DPI, it's ideal for up to 6 inches; at 150 DPI, it scales beautifully to 12 inches. Press pass? Download high-res, watermark-free images. Or, get immediate access to low-res images without accreditation. Image Credits Section holds all necessary photo accreditation details.

Rothco  part of Accenture InteractiveBrand Logo
Rothco part of Accenture InteractiveBrand Logo

Download 1800 Pixels JPEG Image.

Leverage the high resolution of this 1800-pixel image for detailed, vibrant prints. At 300 DPI, it's ideal for up to 6 inches; at 150 DPI, it scales beautifully to 12 inches. Download watermark-free, high-res images with your press credentials, or opt for an immediate low-res download. Consult the Image Credits Section for information on photo credits.

Design Newswire
Full Moon Social Ad Press Releases

Access press releases crafted for Full Moon in these languages: English.


Press Kit
Full Moon Social Ad Media Articles

Utilize our prepared articles to feature Full Moon, available in the languages: Hindi, Turkish, Arabic (Standard), Korean, Portuguese, Spanish, Indonesian, Japanese, Russian, Chinese (Mandarin), Italian, German, French, Dutch and English.


Unique Properties

While the whole world was talking about this curious full moon, Guinness became part of the conversation by posting this unique visual to light up social media feeds on Halloween night.

Tags

beer, Guinness, halloween, moon, Ireland

Production Technology

The project was designed on Adobe Photoshop through retouching and photo manipulation using high resolution images. The final image is a combination of layers using moon references, Guinness images and beer textures.

Design Challenge

The biggest challenge involved retouching and photo manipulation to find the right visual balance. This was achieved on Photoshop by combining different layers with images from the archive and brand assets like the creamy foam photography.

Project Duration

The project was developed in October 2020 in Dublin, Ireland.

Operation Flow

The post reached 662,500 people in Ireland, driving 2,600 to the brand website - www.guinness.com - in only a few hours.

Research

Using the visual database from websites like Google and Nasa, a vast image research was made and a rich archive was created to be used as reference while developing the project. Then these images were combined and compared with brand assets to create the final visual.

Inspiration

A blue moon, as anyone who has heard the phrase might guess, is a rare phenomenon. A blue moon on Halloween visible all over the globe is even more rare. This unique event happened on 31 October 2020, and the next one will only happen on Halloween 2039.

Project Overview

Full Moon Social Ad has been a Silver winner in the Advertising, Marketing and Communication Design award category in the year 2020 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.

Image Credits

For design images and photos please credit Fabiano Dalmácio.

Fabiano Dalmácio Designer Portrait Photo Award Logo
Silver Recognition

Fabiano Dalmácio was recognized with the coveted Silver A' Design Award in 2021, a testament to excellence of their work Full Moon Social Ad.

DesignPRWire
Fabiano Dalmácio Press Releases

Journalists and media members can enrich their content with our press releases on Fabiano Dalmácio, available for free use. For immediate journalistic use: 3 press releases are available right now.


Guinness Illuminates Halloween Night with Rare Full Moon Social Ad

Guinness, in collaboration with Rothco, part of Accenture Interactive, captivated social media feeds on Halloween night with a rare full moon visual, reaching 662,500 people in Ireland and driving 2,600 to the brand website.


Fabiano Dalmácio Designer Portrait Photo
Fabiano Dalmácio Newsroom

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