Steady Power Wire Art
Exhibition for Inception Cultural & Creative Co., Ltd
When uncertainty is the only certain thing on this land, Taya Electric Wire and Cable supported everyday life like strong tree roots, sending steady powers and electricity to all corners of the country. No matter sunny or rainy, it was always there to connect everyone's life. For the Taya Group 65th anniversary linear exhibition, Inception invites artist Zxin Li to outline the huge tree that symbolizes the Taya Group with Taya's own copper wires, telling a narrative of stable everyday life with the usually hidden wires that transfer the power and electricity.
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Unique Properties
For the TAYA Group 65th anniversary exhibition Steady Power, the artist Zxin Li takes copper wires from TAYA Electric to outline the huge tree that symbolizes the TAYA group. Stemming out from the tree, are five daily scenes of ordinary life: the porridge stall, the dining table, the train, the temple, and the beacon. Showing how TAYA infiltrates the daily life people on this island.
Tags
Wire Art Exhibition, Inception, Steady Power Wire Art, ZXin, TAYA Group
Production Technology
When we were commissioned by the TAYA Group for a branding exhibition, we thought of the ordinary and hidden but ubiquitous and essential qualities of wires and electricity provided by the TAYA Group, and have decided to represent the group with the equally ubiquitous, essential, and strong tree that supports the daily life of people. The material used are actual copper wires provided TAYA Electric Wire & Cable.
Project Duration
The exhibition started at 2020.08.08 and ended at 2020.08.16, it was held at Huashan 1914 Creative Park.
Operation Flow
The wire arts were paired with the change of lighting and audio narration, turning the installation into an interactive and immersive experience; the alternating shadow of the wires on the walls and the ceiling gives the installation a richer visual, and the audio gives the audiences a more well-rounded understanding of the TAYA Group as a brand.
Research
The exhibition is not only for the general public to understand TAYA as a brand, it is also made to showcase the brand to its possible clients. Therefore, the design is focused on expressing the history, the convenience, the importance, and the relationship between the audiences and electricity.
Inspiration
When “uncertainty” is the only certain thing on this land, TAYA Electrics supported our everyday life like strong tree roots, sending steady powers and electricity to all corners of the country. No matter sunny or rain, it was always there to connect everyone's life. The TAYA Group 65th anniversary linear exhibition Steady Power tells a narrative of “stable everyday life”, telling stories with the usually hidden wires that transfers the power and electricity.
Image Credits
All Images: Inception Cultural & Creative Co., Ltd
Project Overview
Steady Power Wire Art Exhibition has been a Bronze winner in the Fine Arts and Art Installation Design award category in the year 2021 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
Bronze Recognition
Ocean Liang was recognized with the coveted Bronze A' Design Award in 2022, a testament to excellence of their work Steady Power Wire Art Exhibition.
Ocean Liang Press Releases
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Steady Power Wire Art Exhibition Shines at TAYA Group 65th Anniversary
Discover the immersive wire art exhibition by artist Zxin Li, showcasing the narrative of stable everyday life with TAYA Electric's copper wires.
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