Explanatory Motion Graphics for Julius Baer
Ms. Wu created this video for Julius Baer to explain the working method of their new digital product for their potential investor. From concepting, storyboard, style frames design to animation, she figured out how to visualize the difference between heavy workflow, digitalization and new era. She added visual metaphors to increase uniqueness. Creative thinking and techniques were utilized to create a video with a clear story narrative and visual attractions. This video showed the beautiful future the new digital product will bring.
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Download Press Kit № 128313 Explanatory Motion Graphics for Julius Baer by Mengchao Wu to access high-res images, essential texts, translations, and exclusive interviews—all in one.
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For Future of Banking, we offer press releases in multiple languages, including: English.
Offering a diversity of language options for Future of Banking translations: Verklarende Bewegingsgrafika AF, Grafika Me Lëvizje Shpjeguese SQ, ገላጭ እንቅስቃሴ ግራፊክስ AM, الرسوم المتحركة التوضيحية AR, Բացատրական Շարժման Գրաֆիկան HY, Izahlı Hərəkət Qrafikası AZ, Azalpenezko Motion Graphics EU, Тлумачальная Анімаваная Графіка BE, ব্যাখ্যামূলক মোশন গ্রাফিক্স BN, Eksplanatorna Grafika Pokreta BS, Обяснителната Анимационна Графика BG, ရှင်းပြထားသော လှုပ်ရှားမှုဂရပ်ဖစ် MY, Els Gràfics En Moviment Explicatius CA, Ang Explanatory Motion Graphics CEB, Kufotokoza Zoyenda Zithunzi NY, 解釋性運動圖形 ZY, 解释性运动图形 ZH, Motion Graphics Esplicativa CO, Eksplanatorna Pokretna Grafika HR, Vysvětlující Pohyblivá Grafika CS, Forklarende Motion Graphics DA, Verklarende Motion Graphics NL, Klariga Movada Grafiko EO, Selgitav Liikumisgraafika ET, Selittävä Liikegrafiikka FI, Les Graphiques Animés Explicatifs FR, An Grafaigean Gluasad Mìneachaidh GD, Os Gráficos En Movemento Explicativos GL, განმარტებითი მოძრაობის გრაფიკა KA, Erklärende Bewegungsgrafiken DE, Τα Επεξηγηματικά Γραφικά Κίνησης EL, સમજૂતીત્મક ગતિ ગ્રાફિક્સ GU, Eksplikasyon Grafik Mouvman HT, Hotunan Motsi Na Bayani HA, Kiʻi ʻoniʻoni Wehewehe HAW, גרפיקת תנועה הסברתית HE, व्याख्यात्मक गति ग्राफिक्स HI, Piav Qhia Tsab Ntawv Tsa Suab HMN, A Magyarázó Mozgógrafika HU, Útskýringar Hreyfigrafík IS, Eserese Ngagharị Nkọwa IG, Grafis Gerak Penjelas ID, Grafaicí Tairiscinte Míniúcháin GA, La Grafica Animata Esplicativa IT, 説明的モーショングラフィックスは JA, Grafis Gerak Panjelasan JV, ವಿವರಣಾತ್ಮಕ ಚಲನೆಯ ಗ್ರಾಫಿಕ್ಸ್ KN, Түсіндірмелі Қозғалыс Графикасы KK, ក្រាហ្វិកចលនាពន្យល់ KM, Ibishushanyo Mbonera Byerekana RW, 설명 모션 그래픽은 KO, Grafikên Tevgerê Yên Raveker KU, Түшүндүрмө Кыймылдуу Графика KY, ຮູບພາບການເຄື່ອນໄຫວອະທິບາຍ LO, Explanatorius Graphics LA, Skaidrojošā Kustības Grafika LV, Aiškinamoji Judesio Grafika LT, Erklärungsbewegungsgrafik LB, Објаснување Движење Графика MK, Ny Sary Mihetsika Manazava MG, Grafik Gerak Penerangan MS, വിശദീകരണ മോഷൻ ഗ്രാഫിക്സ് ML, Grafika Tal-Moviment Spjegattiva MT, Ko Nga Whakairoiro Nekehanga Whakamarama MI, स्पष्टीकरणात्मक मोशन ग्राफिक्स MR, Тайлбарлах Хөдөлгөөнт График MN, व्याख्यात्मक गति ग्राफिक्स NE, Forklarende Bevegelsesgrafikk NO, ବ୍ୟାଖ୍ୟାକାରୀ ଗତି ଗ୍ରାଫିକ୍ସ OR, تشریحي حرکت ګرافیک PS, موشن گرافیک توضیحی FA, Objaśniająca Animowana Grafika PL, Gráficos Em Movimento Explicativos PT, ਵਿਆਖਿਆਤਮਕ ਮੋਸ਼ਨ ਗਰਾਫਿਕਸ PA, Grafica În Mișcare Explicativă RO, Пояснительная Анимационная Графика RU, Fa'amalamalamaga Ata Lafoia SM, Експланаторна Графика Покрета SR, Tsananguro Inofamba Mifananidzo SN, وضاحتي موشن گرافڪس SD, පැහැදිලි කිරීමේ චලන ග්රැෆික්ස් SI, Vysvetľujúca Pohyblivá Grafika SK, Razlagalna Gibljiva Grafika SL, Sawirrada Dhaqdhaqaaqa Sharaxaadda SO, Litšoantšo Tsa Motsamao O Hlalosang ST, Los Gráficos En Movimiento Explicativos ES, Grafik Gerak Explanatory SU, Picha Za Mwendo Wa Maelezo SW, Förklarande Rörlig Grafik SV, Ang Explanatory Motion Graphics TL, Графикаи Ҳаракати Фаҳмондадиҳӣ TG, விளக்க மோஷன் கிராபிக்ஸ் TA, Аңлату Хәрәкәт Графикасы TT, వివరణాత్మక చలన గ్రాఫిక్స్ TE, กราฟิกเคลื่อนไหวเชิงอธิบาย TH, Açıklayıcı Hareketli Grafikler TR, Düşündirişli Hereket Grafikasy TK, Пояснювальна Анімаційна Графіка UK, وضاحتی موشن گرافکس UR, چۈشەندۈرۈش ھەرىكەت گرافىكىسى UG, Tushuntiruvchi Harakatli Grafika UZ, Đồ Họa Chuyển Động Giải Thích VI, Graffeg Symud Esboniadol CY, Ferklearjende Bewegingsgrafiken FY, Imizobo Eshukumayo Ecacisayo XH, יקספּלאַנאַטאָרי באַוועגונג גראַפיקס YI, Àlàye Išipopada YO, Ihluzo Ezinyakazayo Ezichazayo ZU, Explanatory Motion Graphics EN, to suit your project's needs.
Utilize our prepared articles to feature Future of Banking, available in the languages: Spanish, French, Indonesian, Italian, Dutch, Hindi, Turkish, Arabic (Standard), English, Korean, Japanese, Russian, Chinese (Mandarin), German and Portuguese.
Julius Baer approached Ms. Wu to create a motion graphic video to explain and promote their digital product for their potential investors. She produced a nearly two mins length video to emphasize the benefits of Digitization of Banking. This video used many visual metaphors, vividly told a story about how the product help people working more efficiently, more comfortably when they deal with banking problems. It also showed how the product helped to enter a new digital era with full enjoyment.
Motion Graphics, Animation, Cel Animation, Styleframe, Video
Storyboarding, Conceptual Visualization, Storytelling, Graphic Design, Illustration, Motion Graphics, Cel animation, AE Animation
The hardest part of this project for me is time management. It's not easy to work storyboard, design, animation all by myself with tons of communications between clients and I. By solving this problem I used the "GTD(get things done)" method and it helps me to finish the whole piece in an efficient way. How to create a clear storytelling structure with interesting visual metaphors is another big challenge. After a lot of research work with a huge amount of references, the end result was a very satisfying one for both the client and myself.
The project started in December 2019 in New York and finished in March 2020 in New York.
All my commercial projects start with communication with clients. The client and I settled down the script before creating the storyboards. Storyboards need to decide the storytelling structure, narrative clarities, and camera movement. Then I started design styleframes for every shot. In this phase, I needed to make sure each styleframes were visually attractive without misunderstanding. After the design phase, the animation was executed. Everything came to life and came together as a whole piece at the moment.
This is a video about "digitalization", I needed to collect a lot of information from other animations and infographics on how data works and how they being transferred. In the meanwhile, the comparison between the look of some tools in our real life and the look of them in the digital world(UI) also inspired me. In addition, the look and the behaviors of office workers(especially ladies) helped me create the characters in this video.
All great user interfaces from different apps and how they are using digitalization to help people live an easier life is one of my biggest inspirations. I learned to use camera movement to tell a story and how to build a clear story through efficient storytelling from all beautiful animations and motion graphic videos. When I did designs, I always got inspired by minimalist modern art.
Image #1: creator Moree Wu, Digitization of Banking, 2019. Image #2: creator Moree Wu, Digitization of Banking, 2019. Image #2: creator Moree Wu, Digitization of Banking, 2019. Image #2: creator Moree Wu, Digitization of Banking, 2019. Image #2: creator Moree Wu, Digitization of Banking, 2019.
Future of Banking Explanatory Motion Graphics has been a Silver winner in the Movie, Video and Animation Design award category in the year 2021 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
Mengchao Wu was recognized with the coveted Silver A' Design Award in 2022, a testament to excellence of their work Future of Banking Explanatory Motion Graphics .
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Mengchao Wu's Explanatory Motion Graphics Redefine the Future of Banking with a Captivating Video
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