Meet Rebrand
Branding for Meet
Meet is a Korean barbecue restaurant targeting young people. Client’s assignment for Mengchao, Hao and Sijia is to create an art direction and visual identity to express the vivid brand image and promote the various meats. The shapes of meats on the grill naturally present geometries. This idea leads them to the milestone of the concept, connecting different meats, seafood and vegetables with specified geometries. Various shape combinations and patterns give the geometries a playful and hot final touch.
Download Press Kit № 115712
Download Press Kit № 115712 Branding for Meet by Mengchao Wu to access high-res images, essential texts, translations, and exclusive interviews—all in one.
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Meet Rebrand by Mengchao Wu
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Branding by Mengchao Wu
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Mengchao Wu Meet Rebrand
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Mengchao Wu Branding
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MeetBrand Logo
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Meet Rebrand Branding Press Releases
Explore press materials for Meet Rebrand, available in languages such as English.
Meet Rebrand Branding Translations
Our Meet Rebrand translations are now available in a wide range of languages: Branding EN, Handelsmerk AF, Markimi SQ, ብራንዲንግ AM, العلامة التجارية AR, Բրենդինգը HY, Brendinq AZ, Marka EU, Брэндынг BE, ব্র্যান্ডিং BN, Brendiranje BS, Брандирането BG, Branding MY, Marca CA, Ang Branding CEB, Chizindikiro NY, 品牌 ZY, 品牌 ZH, Branding CO, Brendiranje HR, Branding CS, Branding DA, Branding NL, Markigo EO, Bränding ET, Brändäys FI, L'image De Marque FR, Branndadh GD, Marca GL, ბრენდინგი KA, Branding DE, Το Branding EL, બ્રાન્ડિંગ GU, Mak HT, Sanya Alama HA, Ka Branding HAW, מיתוג HE, ब्रांडिंग HI, Branding HMN, A Márkaépítés HU, Vörumerki IS, Ika IG, Merek ID, Brandáil GA, Marchio IT, ブランディングは JA, Branding JV, ಬ್ರ್ಯಾಂಡಿಂಗ್ KN, Брендинг KK, យីហោ KM, Kuranga RW, 브랜딩은 KO, Branding KU, Брендинг KY, ຍີ່ຫໍ້ LO, Tiones LA, Zīmols LV, Prekės Ženklas LT, Branding LB, Брендирањето MK, Marika MG, Penjenamaan MS, ബ്രാൻഡിംഗ് ML, Branding MT, Waitohu MI, ब्रँडिंग MR, Брэнд MN, ब्रान्डिङ NE, Merkevarebygging NO, ବ୍ରାଣ୍ଡିଂ OR, نښه کول PS, برندسازی FA, Branding PL, Marca PT, ਬ੍ਰਾਂਡਿੰਗ PA, Branding-Ul RO, Брендинг RU, Fa'ailoga SM, Брендирање SR, Branding SN, Branding SD, Branding SI, Značky SK, Blagovna Znamka SL, Calaamadaynta SO, Lets'oao ST, Marca ES, Branding SU, Chapa SW, Varumärke SV, Ang Pagba-Brand TL, Брендинг TG, பிராண்டிங் TA, Брендлау TT, బ్రాండింగ్ TE, การสร้างแบรนด์ TH, Markalama TR, Marka TK, Брендинг UK, برانڈنگ UR, ماركا UG, Brending UZ, Xây Dựng Thương Hiệu VI, Brandio CY, Branding FY, Uphawu XH, בראַנדינג YI, Iyasọtọ YO, Ukufaka Uphawu ZU, for global reach.
Meet Rebrand Branding Media Articles
Leverage our ready-to-publish articles on Meet Rebrand, offered in a range of languages: Chinese (Mandarin), Dutch, Indonesian, Arabic (Standard), Spanish, Italian, Hindi, Turkish, German, French, Portuguese, English, Korean, Japanese and Russian.
Unique Properties
Meet is a Korean barbecue restaurant targeting young people. Our commission is to create an art direction and visual identity to express the vivid brand image and promote the various meats.
Tags
Branding, Graphic Design, Visual Identity, BBQ, Food
Production Technology
Adobe suite, Video Production, Printing, Package Design
Design Challenge
How to turn the strong emotional/physical feeling we get from bbq into a consistent but flexible visual language.
Project Duration
3 mouths Executed in NYC and shanghai
Operation Flow
This project started with a conversation with the client. Through the conversation, we find out the ethos of the brand. Through further conversation and research, we gathered more information about the tone and language of Meet. Base on that, we developed the look and feel for Meet. Then, we apply this visual language to applications around this brand.
Research
Our research included 3 parts 1. Communications with the client. 2. Feeling research. we ate a lot of bbq(lol) to immerse ourselves in the emotion which bbq can directly convey. Moodboard is the result of this part. in the moodboard. 3. visual research.
Inspiration
The shapes of meats on the grill naturally present geometries, beef tongue as circle, pork neck as rounded rectangle, and beef rolls as cylinder. This idea leads us to the milestone of our concept, connecting different meats, seafoods and vegetables with specified geometries. Various shape combinations and patterns give the geometries a playful and hot final touch. We also take advantage of the most basic graphical element - grid, to represent grills, which is unexpected but also reasonable.
Image Credits
Art Direction: Formoj Graphic Design: Mengchao Wu & Hao Li & Sijia Zhang Animation: Hao Li
Project Overview
Meet Rebrand Branding has been a Silver winner in the Graphics, Illustration and Visual Communication Design award category in the year 2020 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
Silver Recognition
Mengchao Wu was recognized with the coveted Silver A' Design Award in 2021, a testament to excellence of their work Meet Rebrand Branding.
Mengchao Wu Press Releases
Explore the world of Mengchao Wu through our press releases, designed for media members to use freely and enrich your content. Journalists, gain instant access to 2 press releases today.
Meet Rebrand Unveiled by Award-Winning Designer Mengchao Wu
Renowned art director and graphic designer Mengchao Wu introduces the vibrant visual identity for Meet, a Korean barbecue restaurant, with a unique concept inspired by the shapes of meats on the grill.
Mengchao Wu Newsroom
Unlock a treasure trove of award-winning designs by accessing Mengchao Wu Newsroom.
