After a Bird Fell Down
Book for Shu-Wei Chang
This picture book combines the form of cut-out book and pop-up book. While reading page by page, readers would find out that the hole becomes further deeper. At the same time, the sprout in the middle of each page gradually pops out. This book takes such kind of simultaneous up and down as a hint. It not only describes what a bird becomes after death. This book also portrays the sprout of life.
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After a Bird Fell Down by Shu Wei Chang
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Book by Shu Wei Chang
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Shu Wei Chang After a Bird Fell Down
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After a Bird Fell Down Book Press Releases
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After a Bird Fell Down Book Media Articles
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Unique Properties
By combining the structure of hole books and pop-up books, this picture book adopts "volume of book pages" into its narrative. While reading, readers would find out the hole bigger and the sprout taller page by page. With A6 size and thickness which is almost three centimeters, the book size is as big as the dead body of a bird. While readers turn each page and make the book thinner, they can feel that the body of a bird gradually disappears at the same time.
Tags
graphic design, editorial, book design, picture book, hole book, pop-up book, artist's book
Production Technology
In terms of color, the whole book is purely white as possible. Wish such kind of emptiness could make readers relate to "time," something we cannot see but can feel. Besides, there is no words shown on book cover. Instead there is a debossed rectangular pit where a transparent sticker printed with a green feather is at. It looks like a photo frame sealing a feather, which symbolizes that this book seals the death of the bird in this story. Second, paper with sand-like texture is chosen for the cover. Hope readers can feel like touching the ground; that is, where this story happens. Third, the copyright page is decorated with blue sky and is the very beginning of this story as well. So, when readers open this book, they would not only read the sentence, "A bird fell down onto the ground," they can dive into this story from the bird's-eye view from the sky.
Design Challenge
The most difficult part is how to actualize the binding. Before the final version, the design was revised three or four times. At the beginning, this book was envisioned to be the board book for babies. With the binding method which thick cardboard was pasted in pairs, it was planned that there would be a hole within this book. Yet, it would be almost impossible to make holes on each page aligned. In addition, if chosen paper is thicker than 1 mm, it couldn't be printed or even bound. After long discussions and several revisions, 0.5mm cardboards with spine taping is chosen. Such binding needs more glue than ordinary books to bind pages firmly. It jams pages as well. So, after the printer made several experiments to find out the most suitable way for flipping through, it became the book you see now.
Inspiration
It's a story about seeds germinating after a bird died and fell down onto the ground, and the end but also the beginning of life. Via increase and decrease of its volume, this book want to bring out the plot and core concept: "there are two sides to life.", and make readers realize that time passing are not simply about reduction and death. Increase and birth are also what time passing brings.
Project Overview
After a Bird Fell Down Book has been a Bronze winner in the Print and Published Media Design award category in the year 2021 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
Image Credits
For design images and photos please credit Shu-Wei Chang.
Bronze Recognition
Shu-Wei Chang was recognized with the coveted Bronze A' Design Award in 2022, a testament to excellence of their work After a Bird Fell Down Book.
Shu-Wei Chang Press Releases
Journalists and media members can enrich their content with our press releases on Shu-Wei Chang, available for free use. 1 press releases are now available for immediate access by journalists.
Introducing "After a Bird Fell Down" by Shu-Wei Chang: A Unique Picture Book Design
Discover the innovative picture book "After a Bird Fell Down" by Shu-Wei Chang, a captivating narrative exploring life and death through its unique form and narrative elements.
Shu-Wei Chang Newsroom
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