Altitude Series

Wine Label for Wuhan Pufine Creative Technology Co., Ltd.

Altitude Map is applied as a unique creative idea, in which every single curved line stands for the terrain of the production area and the flowing posture of the wine body. The quality and grade of products is indicated by the coordinates and figures of the altitude, which could further inspire the consumers to study and discover the secrets of treasures of the wine and directly present the theme of products accordingly.

Download Press Kit № 141117

Download Press Kit № 141117 Wine Label for Wuhan Pufine Creative Technology Co., Ltd. by Pufine Creative to access high-res images, essential texts, translations, and exclusive interviews—all in one.

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Altitude Series by Pufine Creative

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Wine Label by Pufine Creative

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Pufine Creative Altitude Series

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Pufine Creative Wine Label

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Wuhan Pufine Creative Technology Co Ltd Brand Logo

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Altitude Series Wine Label Press Releases

Discover our press releases for Altitude Series available in the following languages: English.

Altitude Series Wine Label Media Articles

For immediate use: Altitude Series articles, available in languages such as French, Dutch, Korean, Indonesian, Japanese, Russian, Chinese (Mandarin), Hindi, Italian, German, Turkish, Arabic (Standard), English, Spanish and Portuguese, to enrich your content.

Unique Properties

Shangri-La, a treasure producing area for wine as it features the unique geographical location of high altitude and low latitude. The unique creativity of "altitude map" used for the product reflects the theme of the product directly. The quality and grade of the wine are implied by the coordinates and figures of the altitude, which could further promote users to study and discover the secret of the treasure.

Tags

Shangri-La, treasure, map, poster, wine, packaging design

Production Technology

The texture of touching comes from curved lines of tiny particles as a special paper used for the UV printed label, which could produce different light refraction effects and a sense of an improved quality of the product is presented. Three colors of label correspond to local environment, silver for snow, blue for lake and black for night sky. The slightly convex golden coordinates indicate to the altitude and represent different grades, which makes it easy to display and identification.

Design Challenge

The most difficult part of this design project is to reflect the core selling points of the product on the design theme while maintaining the mystery, scarcity and exclusivity of it and, to show out the product and guide the consumers to understand and discover the story behind the product at the same time.

Project Duration

The design of the project began in Wuhan in June 2021 and was completed in Wuhan in August 2021. The project will be launched in China in October 2021.

Operation Flow

Different figures and coordinates of the altitude are marked to maintain the mystery and exclusivity in the form of "altitude map", which could stimulate the users to explore and discover the secrets of the wine treasures, and promote the development and dissemination of resources of tourism and cultural as well.

Research

The most important condition to determine the quality and grade of wine is the natural environment of grape producing areas. It is easy to get homogenization when most of the similar products are expressed by drawing the scene of the local ecological environment. But an unexpected result might be come out while the consumers are lead to search and discover the story behind the product by themselves and the design itself needs to create some unexpected imagination actually.

Inspiration

Shangri-La means "the sun and moon in the heart" in Tibetan. Its unique geographical location and natural environment make it a desirable and mysterious holy land. There are many mysterious treasures worth exploring and discovering. The design is inspired by the "Treasure Map" in mysterious legends and adventure movies and, as we know that the more mysterious and rare the "treasure" is, the more it could inspire people to explore and search.

Image Credits

Creative Director: Xia Ling

Project Overview

Altitude Series Wine Label has been a Silver winner in the Packaging Design award category in the year 2022 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.

Silver Recognition

Pufine Creative was recognized with the coveted Silver A' Design Award in 2023, a testament to excellence of their work Altitude Series Wine Label.

Pufine Creative Press Releases

We provide a series of press releases on Pufine Creative that journalists and press members can freely incorporate into their narratives. Press members can now immediately access 11 press releases.

Altitude Series Unveiled by Pufine Creative: A Wine Label Inspired by Shangri-La

Pufine Creative introduces the Altitude Series, a wine label inspired by the mystical Shangri-La, set to launch in China in October 2021.

Pufine Creative Newsroom

Dive into Pufine Creative Newsroom to explore celebrated designs and projects.