Gujinggong
Liquor for YUTO
The cultural stories handed down by the people are presented on the packaging, and the patterns of dragon drinking are meticulously drawn. The dragon is respected in China and symbolizes auspiciousness. In the illustration, the Dragon comes out to drink. Because it is attracted by wine, it hovers around the wine bottle, adding traditional elements such as Xiangyun, palace, mountain and river, which confirms the legend of Gujing tribute wine. After opening the box, there will be a layer of card paper with illustrations to make the box have the overall display effect after opening.
Download Press Kit № 99904
Download Press Kit № 99904 Liquor for YUTO by Cheng Tian Sheng to access high-res images, essential texts, translations, and exclusive interviews—all in one.
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GuJingGong by Cheng Tian Sheng
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Liquor by Cheng Tian Sheng
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Cheng Tian Sheng GuJingGong
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Cheng Tian Sheng Liquor
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Gujinggong Liquor Press Releases
Access press releases crafted for Gujinggong in these languages: English.
Gujinggong Liquor Translations
Bringing Gujinggong closer to you with translations in multiple languages: Liquor EN, Drank AF, Pije SQ, መጠጥ AM, الخمور AR, Լիկյորը HY, Içki AZ, Likoreak EU, Лікёр BE, অ্যালকোহল BN, Liker BS, Ликьор BG, အရက် MY, El Licor CA, Mowa NY, 酒 ZH, Licori CO, Liker HR, Likér CS, Spiritus DA, Sterke Drank NL, Likvoro EO, Vedelik ET, Viina FI, L'alcool FR, O Licor GL, ლიქიორი KA, Alkohol DE, Το Ποτό EL, દારૂ GU, Likè HT, Giya HA, משקאות חריפים HE, शराब HI, A Likőr HU, Minuman Keras ID, Deochanna Meisciúla GA, Mmanya IG, Áfengi IS, Il Liquore IT, お酒 JA, Omben-Omben JV, ಮದ್ಯವು KN, Ликер KK, ស្រា KM, Inzoga RW, Ичимдик KY, 주류 KO, Derewker KU, Potio LA, Likör LB, ເຫຼົ້າ LO, Alkoholis LT, Šķidrums LV, Алкохол MK, Ny Alikaola MG, Minuman Keras MS, മദ്യം ML, Likur MT, Ko Te Waipiro MI, मद्य MR, Архи MN, रक्सी NE, Brennevin NO, ମଦ OR, ਸ਼ਰਾਬ PA, مشروبات الکلی FA, Likier PL, شراب PS, O Licor PT, Băutură RO, Ликер RU, شراب SD, Ava SM, Ликер SR, Tha Liquor GD, Doro SN, මත්පැන් SI, Likér SK, Alkoholna Pijača SL, Khamri SO, Joala ST, El Licor ES, Alkohol SU, Pombe SW, Sprit SV, மதுபானம் TA, మద్యం TE, Ликёр TG, สุรา TH, Likýor TK, Alak TL, Likör TR, Эчемлек TT, ھاراق UG, Лікер UK, شراب UR, Likyor UZ, Rượu VI, Gwirod CY, Liquor FY, Utywala XH, מאַשקע YI, Oti Alagbara YO, Notshwala ZU, 酒 ZY, Ang Bino CEB, ʻo Ka Mea Inu HAW, Cawv HMN.
Gujinggong Liquor Media Articles
Access our collection of Gujinggong articles, ready for use and offered in languages: English, Spanish, Italian, German, French, Portuguese, Hindi, Dutch, Chinese (Mandarin), Korean, Japanese, Russian, Turkish, Arabic (Standard) and Indonesian.
Unique Properties
Packaging in the structure of more innovation and try. Considering the actual function and display effect of the package, we can fully feel the cultural orientation and excellent quality of the product when opening the package, and convey the unique flavor of the wine through Chinese illustration.
Tags
Liquor, tradition， Folk tradition，Illustration，nongovernmental
Production Technology
This wine bottle is made of ceramics. Nine lines on the front represent the number 9, and five lines on the back represent the number 5. The ancients believed that nine is the largest of the odd numbers and has the highest significance, while five in the middle of the Yang number means harmony. Once the two numbers are combined, it means dignity, harmony and auspiciousness.
Design Challenge
Try to use the story illustration to reflect a kind of liquor, it will be different from the traditional Chinese liquor. Some traditional consumers will not accept such novel packaging. So want to make bold innovation attempts.
Project Duration
The project started in Shenzhen in April 2019 and completed in Shenz in December 2019
Operation Flow
The packaging is opened in one piece, and when you press the button and open the box, the neto and the bottle will automatically rise, and the multi-layer cardboard illustration is displayed at the same time. The packaging can be produced by automated machines without manual labor, which is optimized in terms of production cost and production cycle. The packaging illustrations are printed on environmentally friendly paper, which can be reused and recycled to reduce some pollution.
Research
Draw a picture with the story of a dragon coming out to drink. On the positive side of the package, it shows that the Chinese dragon is auspicious, the people like it, and the people expect the dragon to appear. The taste of this wine can make the Dragon come out to drink and people will remember it. After opening the box, there are also layers of cardboard paintings inside, which can be placed at home for display.
Inspiration
In ancient China,it is said that the dragon can walk through clouds and rain, eliminate disasters and bring down blessings, symbolizing auspiciousness. It has always been the Chinese traditional custom to pray for peace and harvest by dragon dance. With the creative point of dragon drinking, the China’s wine culture has been inherited for thousands of years. Meanwhile, the cultural background and product quality of GuJingGong wine can be acknowledged by the public.
Project Overview
Gujinggong Liquor has been a Golden winner in the Packaging Design award category in the year 2019 organized by the prestigious A' Design Award & Competition. The Gold A' Design Award is granted to designs that demonstrate a high level of innovation and a significant impact on their intended audience. Recognized as a major achievement by the A' Design Awards, these designs are characterized by their visionary approach and the exceptional skill of their creators. Winners of the Gold A' Design Award are noted for their ability to push the envelope in art, science, design, and technology, delivering solutions that not only meet but exceed expectations. These designs serve as benchmarks for excellence, encouraging further innovation and inspiring future generations of designers.
Image Credits
For design images and photos please credit Cheng Tian Sheng.
Golden Recognition
Cheng Tian Sheng was recognized with the coveted Golden A' Design Award in 2020, a testament to excellence of their work Gujinggong Liquor.
Cheng Tian Sheng Press Releases
We provide a series of press releases on Cheng Tian Sheng that journalists and press members can freely incorporate into their narratives. Press members can now immediately access 1 press releases.
Introducing Gujinggong: A Dragon-Inspired Liquor Packaging Design
Cheng Tian Sheng's innovative Gujinggong liquor packaging design, inspired by the auspicious Chinese dragon, is a cultural masterpiece that combines tradition and innovation. Crafted from ceramics, the packaging features intricate illustrations and an automated opening mechanism, offering a unique and sustainable user experience.
Cheng Tian Sheng Newsroom
Visit Cheng Tian Sheng Newsroom for an inside look at exceptional design and award-winning projects.
