Artistic Communication of Brand Content
In Chali

Artistic Communication of Brand Content for Shenzhen Endess3 Culture Communication Co., Ltd

In Chali is an immersive interactive visual exhibition for the tea brand called Chali. It takes tea as a theme, presents China's mountains, rivers, plants, and tea leaves in a dynamic and interactive way, deeply embodying the tea culture spirit. When the audience enters the exhibition space, they can experience the landscape of China in an immersive way, and the space also emits the tea fragrance through the fragrance system, fully expressing the East beauty through visual, auditory, and olfactory senses. This work perfectly integrates tea culture, visual art, and brand concept.

Leung MukChi 2023 Professional Iron Press Kit № 142353

Download Press Kit № 142353

Download Press Kit № 142353 Artistic Communication of Brand Content for Shenzhen Endess3 Culture Communication Co., Ltd by Leung MukChi to access high-res images, essential texts, translations, and exclusive interviews—all in one.


Available Now for Your Next Story

At communication|newsroom, we understand the pressures and deadlines journalists face. That’s why we offer exclusive access to our curated press kits and high-resolution images, tailored for accredited journalists. These resources are designed to enrich your stories with depth and visual appeal, spotlighting the world's most innovative designs.


Please Note:

  • Credit the work's creator and/or photographer.
  • Mention communication|newsroom as your source.
  • Share your published pieces with us; we love to celebrate and promote your work on our platform and social media.

Let’s Collaborate: Your stories matter. communication|newsroom is here to support you with quality, accessible content. Once you are accredited, reach out for the images and content you need. We will provide the specific images and content directly, along with recommendations on works to feature.


Get Accredited Easily: Quick access to our resources requires media accreditation. Apply for media accreditation to join our network and start exploring a wealth of design stories.


In Chali  by Leung MukChi
In Chali by Leung MukChi

Download 1800 Pixels JPEG Image.

This 1800-pixel image adapts to your print needs: sharp and detailed at 6 inches with 300 DPI, it transitions smoothly to 12 inches at 150 DPI, preserving visual quality. High-res images, watermark-free, are yours with press accreditation; or grab a low-res copy now, no wait required. Please check the Image Credits Section for photo acknowledgements.

Artistic Communication of Brand Content  by Leung MukChi
Artistic Communication of Brand Content by Leung MukChi

Download 1800 Pixels JPEG Image.

Utilize this 1800-pixel image at 300 DPI for sharp, detailed prints up to 6 inches. When your narrative requires larger images, deploying it at 150 DPI allows for clear, impactful visuals up to 12 inches. Accredited press members can download high-res images free of watermarks. Alternatively, low-res images are instantly available. Please check the Image Credits Section for photo acknowledgements.

Leung MukChi In Chali
Leung MukChi In Chali

Download 1800 Pixels JPEG Image.

Leverage the high resolution of this 1800-pixel image for detailed, vibrant prints. At 300 DPI, it's ideal for up to 6 inches; at 150 DPI, it scales beautifully to 12 inches. Accredited press members can download high-res images free of watermarks. Alternatively, low-res images are instantly available. For attribution details, see the Image Credits Section.

Leung MukChi Artistic Communication of Brand Content
Leung MukChi Artistic Communication of Brand Content

Download 1800 Pixels JPEG Image.

Leverage the high resolution of this 1800-pixel image for detailed, vibrant prints. At 300 DPI, it's ideal for up to 6 inches; at 150 DPI, it scales beautifully to 12 inches. Press accreditation unlocks high-res images without watermarks. Need something now? Download a low-res image instantly. Consult the Image Credits Section for information on photo credits.

Shenzhen Endess3 Culture Communication Co   LtdBrand Logo
Shenzhen Endess3 Culture Communication Co LtdBrand Logo

Download 1800 Pixels JPEG Image.

Harness the clarity of this 1800-pixel image for your prints—perfectly sharp at 6 inches with 300 DPI and equally clear at 12 inches when adjusted to 150 DPI. High-res, no watermark images await those with press accreditation. For instant access, download a low-res version. Acknowledgements for photographs are in the Image Credits Section.

Design Newswire
In Chali Artistic Communication of Brand Content Press Releases

Our In Chali press releases are ready in languages: English, for your convenience.


Press Kit
In Chali Artistic Communication of Brand Content Media Articles

We provide articles ready for publication on In Chali, offered in several languages: Indonesian, Chinese (Mandarin), French, Russian, Turkish, Arabic (Standard), English, Spanish, Japanese, Hindi, Korean, Italian, German, Portuguese and Dutch.


Unique Properties

This work is an immersive interactive visual exhibition for the tea drink brand called Chali. This exhibition takes tea as theme, presents China's mountains, rivers, plants and tea leaves in a dynamic and interactive way, deeply embodying the tea culture spirit. When audience enters the exhibition space, they can experience the landscape of China in an immersive way, and the space also emits the tea fragrance through the fragrance system, fully expresses the East beauty through visual, auditory and olfactory senses. This work perfectly integrates tea culture, visual art and brand concept .

Tags

Digital media art, Projection mapping, Motion design, Somatosensory interaction.

Project Duration

May 20, 2021 at K11 in Guangzhou, Guangdong, China

Research

The water of origin In artistic conception scene, In the Chinese character " tea", "human" stroke is between the stroke " grass" and " wood", meaning human in the nature, It is also the meaning of Chinese tea culture.

Inspiration

With the core concept is "The rivers and mountains are embedded in the tea", the digital immersive projection and touch-sensitive, audio-visual interactive installations create a field goes beyond the space and time, inviting the viewer to step on a boundaryless journey of shape, hearing, visual, smell and touch.

Project Overview

In Chali Artistic Communication of Brand Content has been a Iron winner in the Event and Happening Design award category in the year 2022 organized by the prestigious A' Design Award & Competition. The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.

Image Credits

For design images and photos please credit Leung MukChi.

 Award Logo
Iron Recognition

Leung MukChi was recognized with the coveted Iron A' Design Award in 2023, a testament to excellence of their work In Chali Artistic Communication of Brand Content .

DesignPRWire
Leung MukChi Press Releases

Media members, dive into our press releases on Leung MukChi's work, ready for you to use and enhance your journalistic content. Immediate access is granted to 2 press releases for all journalists.


In Chali Immersive Exhibition Unveiled by Designer Leung MukChi

Leung MukChi presents an immersive visual exhibition, "In Chali," at K11 in Guangzhou, China, on May 20, 2021, showcasing the artistic communication of brand content.


Newsroom
Leung MukChi Newsroom

Leung MukChi Newsroom is your gateway to exploring acclaimed design and award-winning works.

You are currently viewing Media Showcase № 142353. Dive into Leung MukChi's newsroom to find their best work, alongside a wealth of high-res images, interviews, and essential links. You are now viewing the Media Showcase 142353 for In Chali. You will find further content in Newsroom 333535.

Explore Now

Tuliplanet Gifts  Tea Packaging
Tuliplanet Gifts

Tea Packaging for Shenzhen Endess3 Culture Communication Co., Ltd

Leung MukChi 2023 Professional Bronze
Visions Of Future Digital Installation
Visions Of Future

Digital Installation for Alfa-Bank

Inty LLC 2021 Agency Golden
Canaan Beauty Wedding Hall Design
Canaan Beauty

Wedding Hall Design for Chevis Zhou

Zhou Chengrui 2025 Professional Golden
Centrestage 2023 Event Organiser Space
Centrestage 2023

Event Organiser Space for Hong Kong Trade Development Council

Hong Kong Trade Development Council 2024 Government Silver
Pop Pop Santa Village
Pop Pop

Santa Village for TIST

TIST 2020 Agency Bronze
Matsu Biennial 2023 Art Festival
Matsu Biennial 2023

Art Festival for Lienchiang County Government and The General Association of Chinese Culture

Matsu Biennial 2024 Partnership Iron
Daxidaxi Gala Event
Daxidaxi Gala

Event for DAXI WOOD ART ECOMUSEUM

LIANGI INTERNATIONAL CO., LTD. 2024 Agency Silver
World Cyber Games 2019 Xi'an Global eSports Festival
World Cyber Games 2019 Xi'an

Global eSports Festival for Eidetic Marketing

Eidetic Marketing 2020 Cooperation Golden
Feel The Vineyard Exhibition
Feel The Vineyard

Exhibition for Hong Kong Trade Development Council - Exhibition Services

Kelvin Chan 2020 Government Bronze
Game Fuel PRO-AM Consumer Experience Experiential
Game Fuel PRO-AM Consumer Experience

Experiential for PepsiCo Design and Innovation

PepsiCo Design and Innovation 2020 Agency Golden
Chic HK 2020 Lifestyle Event
Chic HK 2020

Lifestyle Event for Hong Kong Trade Development Council

Hong Kong Trade Development Council 2021 Government Iron
Check-in Hsinchu City and Design Expo
Check-in Hsinchu

City and Design Expo for Hsinchu City Government & Taiwan Ministry of Economic Affairs

BIAS Architects & Associates 2021 Agency Silver
Create Newsroom
Create Your Newsroom

Establishing your own newsroom is a strategic move to effectively communicate your designs to a targeted audience of journalists and media editors. This direct channel enhances your visibility, significantly increasing your chances of being published and featured across a wide range of media platforms, from magazines and newspapers to journals and online media. Take the first step towards amplifying your reach and influence in the design community.

Create Media Account
Create Account to Unlock Exclusive Resources
  • High-resolution images for your stories
  • Ready-to-publish press kits
  • Access to exclusive content

Quick sign-up. Instant access. Elevate your reporting now.

Create Newsroom
Submit Your Design

Submit your design and seize the opportunity to be featured across a global stage. Gain exposure by connecting your work with our extensive network of journalists and leading media outlets. Start your journey to worldwide recognition today.

Submit Design

Have your work recognized and featured globally. Submit your design today for a chance to be promoted to a wide network of journalists and media outlets.

Submit Design

Featured Now

Design of the Day
DESIGN OF THE DAY
Design Team of the Day
DESIGN TEAM OF THE DAY
Design Legend of the Day
DESIGN LEGEND OF THE DAY
Design Highlight of the Day
HIGHLIGHT OF THE DAY
Design Interview of the Day
DESIGN INTERVIEW OF THE DAY
Designer of the Day
DESIGNER OF THE DAY