In Chali

Artistic Communication of Brand Content for Shenzhen Endess3 Culture Communication Co., Ltd

In Chali is an immersive interactive visual exhibition for the tea brand called Chali. It takes tea as a theme, presents China's mountains, rivers, plants, and tea leaves in a dynamic and interactive way, deeply embodying the tea culture spirit. When the audience enters the exhibition space, they can experience the landscape of China in an immersive way, and the space also emits the tea fragrance through the fragrance system, fully expressing the East beauty through visual, auditory, and olfactory senses. This work perfectly integrates tea culture, visual art, and brand concept.

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In Chali by Leung MukChi

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Artistic Communication of Brand Content by Leung MukChi

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Leung MukChi In Chali

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Leung MukChi Artistic Communication of Brand Content

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Shenzhen Endess3 Culture Communication Co LtdBrand Logo

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In Chali Artistic Communication of Brand Content Press Releases

Explore press materials for In Chali, available in languages such as English.

In Chali Artistic Communication of Brand Content Media Articles

Utilize our prepared articles to feature In Chali, available in the languages: Indonesian, Chinese (Mandarin), French, Russian, Turkish, Arabic (Standard), English, Spanish, Japanese, Hindi, Korean, Italian, German, Portuguese and Dutch.

Unique Properties

This work is an immersive interactive visual exhibition for the tea drink brand called Chali. This exhibition takes tea as theme, presents China's mountains, rivers, plants and tea leaves in a dynamic and interactive way, deeply embodying the tea culture spirit. When audience enters the exhibition space, they can experience the landscape of China in an immersive way, and the space also emits the tea fragrance through the fragrance system, fully expresses the East beauty through visual, auditory and olfactory senses. This work perfectly integrates tea culture, visual art and brand concept .

Tags

Digital media art, Projection mapping, Motion design, Somatosensory interaction.

Project Duration

May 20, 2021 at K11 in Guangzhou, Guangdong, China

Research

The water of origin In artistic conception scene, In the Chinese character " tea", "human" stroke is between the stroke " grass" and " wood", meaning human in the nature, It is also the meaning of Chinese tea culture.

Inspiration

With the core concept is "The rivers and mountains are embedded in the tea", the digital immersive projection and touch-sensitive, audio-visual interactive installations create a field goes beyond the space and time, inviting the viewer to step on a boundaryless journey of shape, hearing, visual, smell and touch.

Project Overview

In Chali Artistic Communication of Brand Content has been a Iron winner in the Event and Happening Design award category in the year 2022 organized by the prestigious A' Design Award & Competition. The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.

Image Credits

For design images and photos please credit Leung MukChi.

Iron Recognition

Leung MukChi was recognized with the coveted Iron A' Design Award in 2023, a testament to excellence of their work In Chali Artistic Communication of Brand Content .

Leung MukChi Press Releases

Discover Leung MukChi's journey through our press releases, available for all press members and journalists to use without restrictions. Journalists can access 2 press releases immediately, ready for your use.

In Chali Immersive Exhibition Unveiled by Designer Leung MukChi

Leung MukChi presents an immersive visual exhibition, "In Chali," at K11 in Guangzhou, China, on May 20, 2021, showcasing the artistic communication of brand content.

Leung MukChi Newsroom

Find inspiration and award-winning creativity within the Leung MukChi Newsroom.