PepsiCo Design and Innovation

Experiential for PepsiCo Design and Innovation

Download Press Kit № 100578

Download Press Kit № 100578 Experiential for PepsiCo Design and Innovation by PepsiCo Design and Innovation to access high-res images, essential texts, translations, and exclusive interviews—all in one.

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Fido Dido House by 7UP Free by PepsiCo Design and Innovation

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Experiential by PepsiCo Design and Innovation

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PepsiCo Design and Innovation Fido Dido House by 7UP Free

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PepsiCo Design and Innovation Experiential

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PepsiCo Design and InnovationBrand Logo

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PepsiCo Design and Innovation Experiential Press Releases

Press releases for PepsiCo Design and Innovation are now accessible in these languages: English.

PepsiCo Design and Innovation Experiential Media Articles

Leverage our ready-to-publish articles on PepsiCo Design and Innovation, offered in a range of languages: English, Italian, German, French, Portuguese, Dutch, Hindi, Spanish, Indonesian, Japanese, Russian, Arabic (Standard), Turkish, Chinese (Mandarin) and Korean.

Unique Properties

The team developed a 3D version of Fido’s 2D black and white world along with a multi sensory experience that brought people into an imagined world for Fido. The idea was to immerse visitors into Fido’s universe, inviting them to feel free to just be, bringing the campaign message to life. Every aspect of the space was carefully considered, from Fido’s closet of iconic outfits to the Fido Flakes in the kitchen pantry.

Inspiration

Celebrating the return of 90s icon Fido Dido, the King of Chill, the PepsiCo Design team partnered with 7UP Free to create the Fido Dido House in London’s Covent Garden. Inviting Londoners to chill like Fido, the two day installation came complete with a fridge cool down, hammock hang outs, an interactive artist doodle wall, soothing nap worthy music, and 7UP Free product sampling.

Project Overview

PepsiCo Design and Innovation Experiential has been a Bronze winner in the Event and Happening Design award category in the year 2019 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.

Image Credits

For design images and photos please credit PepsiCo Design and Innovation.

Bronze Recognition

PepsiCo Design and Innovation was recognized with the coveted Bronze A' Design Award in 2020, a testament to excellence of their work PepsiCo Design and Innovation Experiential.

PepsiCo Design and Innovation Press Releases

Discover PepsiCo Design and Innovation's journey through our press releases, available for all press members and journalists to use without restrictions. For immediate journalistic use: 50 press releases are available right now.

Fido Dido House by 7UP Free: A Nostalgic Chill Experience in London

PepsiCo Design & Innovation Unveils Immersive Fido Dido House in Covent Garden

PepsiCo Design and Innovation Newsroom

Dive into PepsiCo Design and Innovation Newsroom to explore celebrated designs and projects.