Brand Image
Pakka Coffee Shop

Brand Image for Pakka Coffee Shop

This is a cafe brand logo designed based on the brand culture and style of Pakka, which creates a young and friendly brand image and renders the brand more recognizable, thereby promoting the development of Chinese local coffee culture, making it It is integrated into daily life of the public. It is also an abstract embodiment of an interactive communication space provided for like-minded users.

Sersen(SZ)Brand consulting Co., Ltd 2023 Agency Bronze Press Kit № 142456

Download Press Kit № 142456

Download Press Kit № 142456 Brand Image for Pakka Coffee Shop by Sersen(SZ)Brand consulting Co., Ltd to access high-res images, essential texts, translations, and exclusive interviews—all in one.


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Pakka Coffee Shop by Sersen SZ Brand consulting Co   Ltd
Pakka Coffee Shop by Sersen SZ Brand consulting Co Ltd

Download 1800 Pixels JPEG Image.

Maximize the potential of this 1800-pixel image: at 300 DPI, it delivers exceptional detail up to 6 inches, while at 150 DPI, it offers clarity for prints up to 12 inches. Accredited press members can download high-res images free of watermarks. Alternatively, low-res images are instantly available. Acknowledgements for photographs are in the Image Credits Section.

Brand Image by Sersen SZ Brand consulting Co   Ltd
Brand Image by Sersen SZ Brand consulting Co Ltd

Download 1800 Pixels JPEG Image.

Utilize this 1800-pixel image at 300 DPI for sharp, detailed prints up to 6 inches. When your narrative requires larger images, deploying it at 150 DPI allows for clear, impactful visuals up to 12 inches. Download watermark-free, high-res images with your press credentials, or opt for an immediate low-res download. Consult the Image Credits Section for information on photo credits.

Sersen SZ Brand consulting Co   Ltd Pakka Coffee Shop
Sersen SZ Brand consulting Co Ltd Pakka Coffee Shop

Download 1800 Pixels JPEG Image.

Leverage the high resolution of this 1800-pixel image for detailed, vibrant prints. At 300 DPI, it's ideal for up to 6 inches; at 150 DPI, it scales beautifully to 12 inches. Press credentials grant access to download high-res, watermark-free images. Alternatively, download a low-res version instantly. For photo credit information, refer to the Image Credits Section.

Sersen SZ Brand consulting Co   Ltd Brand Image
Sersen SZ Brand consulting Co Ltd Brand Image

Download 1800 Pixels JPEG Image.

Maximize the potential of this 1800-pixel image: at 300 DPI, it delivers exceptional detail up to 6 inches, while at 150 DPI, it offers clarity for prints up to 12 inches. With press accreditation, enjoy watermark-free, high-res downloads. Low-res images are available immediately for all. Details on photo contributions are located in the Image Credits Section.

Sersen SZ Brand consulting Co   Ltd Design Team Photo
Sersen SZ Brand consulting Co Ltd Design Team Photo

Download 1800 Pixels JPEG Image.

Maximize the potential of this 1800-pixel image: at 300 DPI, it delivers exceptional detail up to 6 inches, while at 150 DPI, it offers clarity for prints up to 12 inches. With press accreditation, enjoy watermark-free, high-res downloads. Low-res images are available immediately for all. For attribution details, see the Image Credits Section.

Design Newswire
Pakka Coffee Shop Brand Image Press Releases

Discover our press releases for Pakka Coffee Shop available in the following languages: English.


Press Kit
Pakka Coffee Shop Brand Image Media Articles

Access our collection of Pakka Coffee Shop articles, ready for use and offered in languages: Arabic (Standard), English, Spanish, Hindi, Chinese (Mandarin), Japanese, Russian, German, French, Portuguese, Dutch, Indonesian, Italian, Korean and Turkish.


Unique Properties

As a young brand pursuing spontaneity, Pakka aims to create an interactive communication space of leisure and comfort for young customers keen on street fashion and coffee culture. The brand image integrates the brand name with the special color scheme to form a strong American street style, visually interpreting the brand culture. Such a design also boasts modernity with great visual impact, which strengthens consumer awareness of the brand.

Tags

LOGO, Brand Image, Coffee culture, Street culture, American style

Design Challenge

This project focuses on how to simply and firmly highlight the brand image and to build the emotional bridge linking the brand and consumers. The overall simple design ensures the unity of the brand vision so that the brand becomes more recognizable, which also renders the key visual elements of the brand applicable to various media for publicity so as to facilitate the marketing of peripheral products. Besides, the brand culture behind the LOGO can attract more like minded consumers.

Project Duration

Located in Shantou, Guangdong Province, the projected started its design on February 25, 2021, and has been put into service since June 6, 2021.

Operation Flow

- The handwritten lettering of the casual style gets close to daily mass entertainment, which shortens the distance between the Chinese traditional view of elegant coffee culture and customers when conveying the brand idea of spontaneity, freedom and exquisite. - The modern yet retro contrast of blue and orange realizes expressions of confidence, vigour, personality and self to meet the aesthetic and emotional needs of contemporary young consumers, leaving them a better impression of the brand.

Research

According to relevant data, coffee consumption increases year by year in China, which may be a major consumer of coffee worldwide. But coffee is currently still regarded as a symbol of low key luxury, good taste and high status, and coffee enthusiasts who really know coffee and have good taste in coffee are a minority. Considering that situation, the young and sharp Pakka aims to promote development of local coffee culture in China, enabling coffee to blend into daily life of Chinese masses.

Inspiration

The design team inspired by graffito elements in the street art adopted the handwritten lettering. After referencing the complementary aesthetics about wonderful contrasting color matching, they selected blue and orange to create an American retro style.

Project Overview

Pakka Coffee Shop Brand Image has been a Bronze winner in the Graphics, Illustration and Visual Communication Design award category in the year 2022 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.

Image Credits

For design images and photos please credit Sersen(SZ)Brand consulting Co., Ltd.

Sersen SZ Brand consulting Co   Ltd Design Team Photo Award Logo
Bronze Recognition

Sersen(SZ)Brand consulting Co., Ltd was recognized with the coveted Bronze A' Design Award in 2023, a testament to excellence of their work Pakka Coffee Shop Brand Image.

DesignPRWire
Sersen(SZ)Brand consulting Co., Ltd Press Releases

Access a rich repository of press releases on Sersen(SZ)Brand consulting Co., Ltd, offered to press and media professionals for unrestricted use in their stories. 1 press releases are now available for immediate access by journalists.


Pakka Coffee Shop Unveils Vibrant American Retro Style Brand Image

Pakka Coffee Shop, located in Shantou, Guangdong Province, introduces a fresh and interactive brand image inspired by American street culture, targeting young consumers passionate about street fashion and coffee culture.


Sersen SZ Brand consulting Co   Ltd Design Team Photo
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