Ride on the Right Track
Social Media Campaign for Momentum Bikes
As the world emerges from the pandemic, sustainability has become a top priority for governments and corporations. Momentum is a company that recognizes the importance of making eco-friendliness accessible to consumers through simple, achievable steps. Momentum aims to change perceptions of needs and behaviors and foster conversations among friends about environmental efforts to drive collective impact. Momentum's design and communication strategy employs organic illustrations, green elements, and friendly messaging to make sustainability inviting and approachable.
Download Press Kit № 149139
Download Press Kit № 149139 Social Media Campaign for Momentum Bikes by RedPeak Global to access high-res images, essential texts, translations, and exclusive interviews—all in one.
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Ride on the Right Track by RedPeak Global
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Social Media Campaign by RedPeak Global
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RedPeak Global Ride on the Right Track
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RedPeak Global Social Media Campaign
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Momentum BikesBrand Logo
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Ride on the Right Track Social Media Campaign Press Releases
Discover our press releases for Ride on the Right Track available in the following languages: English.
Ride on the Right Track Social Media Campaign Media Articles
Our Ride on the Right Track articles are prepped and available in these languages: English, French, Portuguese, Dutch, Spanish, Korean, Indonesian, Japanese, Russian, Chinese (Mandarin), Arabic (Standard), Hindi, Turkish, German and Italian, ready for your use.
Unique Properties
Momentum is committed to empowering consumers to contribute to sustainability through education and practical tools. We aim to create a collective impact on the world by encouraging small actions that compound over time. Momentum uses organic shapes, green elements, and friendly messaging in its design and communication to make sustainability accessible and inviting. Building a more sustainable future, one pedal at a time.
Tags
Social Media Campaign, Illustration Design, Eco-friendly, Green
Production Technology
To capture the warm and inviting essence of spring and Earth Day, we have incorporated plant-inspired imagery and a green color palette into our design. We have opted for organic illustrations, friendly infographics, relatable storytelling, and attractive call-to-actions as our primary visual elements. These illustrations make the design more approachable and eye-catching and align with our environmentally friendly ethos.
Design Challenge
We conducted A/B testing and found that graphics and illustrations led to a better response than scenario photos. We designed interactive and creative content that utilizes these elements to stimulate positive consumer engagement. The main visual elements of the campaign were activated across multiple social media formats, maintaining a user-friendly approach.
Project Duration
The project started in April and ended in May 2022 in North America and Europe.
Operation Flow
Our campaign promoted green lifestyles through habit-building and daily actions. We partnered with Brooklyn Grange and hosted social media events promoting greener transportation methods and urban farming. We also created an Instagram/Facebook filter to encourage green actions. Our multi-faceted approach engaged everyone who wanted to participate on various platforms and inspired positive behavior change toward a sustainable future.
Research
We conducted extensive research to understand our audience and promote eco-friendly practices effectively. We developed a comprehensive understanding of the market by analyzing macro-trends, micro-trends, competitor outlooks, and consumer trends. We have also conducted several interviews and UX fieldwork to understand user insight. Our campaign content resonated with consumers by approaching sustainability in a more accessible and fun way.
Inspiration
After the pandemic, governments and corporations pledge to create a greener future as the world becomes more conscious of our impact on the planet. Momentum strives to make sustainability more accessible to its consumers, starting with small, simple steps toward an eco-friendly mindset. By changing the perceptions of how people live and sharing in their communities their environmental efforts, we can make a collective impact. When we let nature guide us, we are on the Right Track.
Image Credits
Image Credits: Primary Image: Model - Jared Chiou Optional image 1: Model - Tina Feng, Jared Chiou, Stacey Yu Optional image 2: Model - Stacey Yu Optional image 3: Model - Jared Chiou Optional image 4: Model - Tina Feng Client: Giant Manufacturing Co. Ltd. Agency: RedPeak
Project Overview
Ride on the Right Track Social Media Campaign has been a Bronze winner in the Advertising, Marketing and Communication Design award category in the year 2022 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
Bronze Recognition
RedPeak Global was recognized with the coveted Bronze A' Design Award in 2023, a testament to excellence of their work Ride on the Right Track Social Media Campaign.
RedPeak Global Press Releases
Discover RedPeak Global's journey through our press releases, available for all press members and journalists to use without restrictions. 3 press releases are now available for immediate access by journalists.
Ride on the Right Track: Momentum's Sustainable Social Media Campaign
Momentum's social media campaign, "Ride on the Right Track," empowers consumers to embrace sustainability through small, achievable steps, aiming to create a collective impact. The campaign ran from April to May 2022 in North America and Europe, promoting green lifestyles and urban farming.
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