Mission Sleep Fitness
Recap Campaign for Eight Sleep
Eight Sleep launched their 2022 Year in Sleep: Mission Sleep Fitness. This is Eight Sleep's spin on a yearly recap campaign where members can see all their sleep data for 2022 in a galactic design. Their members had their data showcased as a story in the app, and had options to share the unique avatars they received based on all their health and sleep metrics. The main challenge designers faced was contextualizing sleep and health data in a fun and engaging way while staying true to the science and being plain language enough for any outsider to understand.
Download Press Kit № 146802
Download Press Kit № 146802 Recap Campaign for Eight Sleep by Jisoo Sim to access high-res images, essential texts, translations, and exclusive interviews—all in one.
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Mission Sleep Fitness by Jisoo Sim
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Recap Campaign by Jisoo Sim
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Jisoo Sim Mission Sleep Fitness
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Jisoo Sim Recap Campaign
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Eight SleepBrand Logo
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Mission Sleep Fitness Recap Campaign Press Releases
For Mission Sleep Fitness, find press releases in a variety of languages: English.
Mission Sleep Fitness Recap Campaign Translations
Our Mission Sleep Fitness translations are now available in a wide range of languages: Herhalingsveldtog AF, Përmbledhja E Fushatës SQ, የድጋሚ ዘመቻ AM, حملة التلخيص AR, Recap Քարոզարշավը HY, Xülasə Kampaniyası AZ, Errepaso Kanpaina EU, Рэзюмэ Кампанія BE, রিক্যাপ ক্যাম্পেইন BN, Recap Kampanja BS, Кампанията За Обобщение BG, Recap Campaign MY, Campanya De Resum CA, Ang Kampanya Sa Recap CEB, Kampeni Yobwereza NY, 回顧活動 ZY, 回顾活动 ZH, Campagna Di Riassuntu CO, Recap Kampanja HR, Rekapitulační Kampaň CS, Recap-Kampagne DA, Samenvattingscampagne NL, Resumkampanjo EO, Kokkuvõtekampaania ET, Yhteenvetokampanja FI, Campagne Récapitulative FR, ’ Ann An Iomairt Recap GD, Campaña De Recapitulación GL, შეჯამების კამპანია KA, Recap-Kampagne DE, Ανακεφαλαιωτική Καμπάνια EL, રીકેપ ઝુંબેશ GU, Kanpay Rezime HT, Recap Yaƙin Neman HA, Recap Campaign HAW, קמפיין סיכום HE, पुनर्कथन अभियान HI, Recap Phiaj Los Nqis HMN, Összefoglaló Kampány HU, Samantektarherferð IS, Mkpọsa Iweghachi IG, Kampanye Rekap ID, Feachtas Recap GA, Campagna Di Riepilogo IT, おさらいキャンペーンは JA, Kampanye Rekap JV, ರೀಕ್ಯಾಪ್ ಅಭಿಯಾನ KN, Қорытынды Науқан KK, យុទ្ធនាការសង្ខេប KM, Kwiyamamaza Gusubiramo RW, 요약 캠페인 KO, Kampanyaya Recap KU, Кайра Кампания KY, ແຄມເປນ Recap LO, Recap Expeditionis LA, Kopsavilkuma Kampaņa LV, Apibendrinimo Kampanija LT, Recap Kampagne LB, Реклама Кампања MK, Fanentanana Famerenana MG, Kempen Rekap MS, റീക്യാപ്പ് കാമ്പെയ്ൻ ML, Recap Kampanja MT, Te Kaupapa Recap MI, रिकॅप मोहीम MR, Тойм Кампанит Ажил MN, रिक्याप अभियान NE, Oppsummeringskampanje NO, ପୁନ Ap ଅଭିଯାନ OR, د بیاکتنې کمپاین PS, کمپین Recap FA, Kampania Podsumowująca PL, Campanha De Recapitulação PT, ਰੀਕੈਪ ਮੁਹਿੰਮ PA, Campanie De Recapitulare RO, Резюме Кампания RU, Recap Campaign SM, Рецап Кампања SR, Recap Campaign SN, Recap مهم SD, Recap Campaign SI, Rekapitulačná Kampaň SK, Povzetek Kampanje SL, Ololaha Dib U Soo Celinta SO, Recap Campaign ST, La Campaña De Resumen ES, Kampanye Recap SU, Kampeni Ya Urejeshaji SW, Sammanfattningskampanj SV, Recap Campaign TL, Маъракаи Такрорӣ TG, ரீகேப் பிரச்சாரம் TA, Кабатлау Кампаниясе TT, రీక్యాప్ ప్రచారం TE, แคมเปญสรุป TH, Özet Kampanyası TR, Yzyna Gaýtarmak Kampaniýasy TK, Підсумкова Кампанія UK, Recap مہم UR, قايتا-قايتا تەشۋىقات UG, Sarhisob Kampaniyasi UZ, Chiến Dịch Tóm Tắt VI, Ymgyrch Recap CY, Recap Kampanje FY, Iphulo Recap XH, רעקאַפּ קאמפאניע YI, Ipolongo Atunṣe YO, Umkhankaso We-Recap ZU, Recap Campaign EN, for global reach.
Mission Sleep Fitness Recap Campaign Media Articles
Our Mission Sleep Fitness articles are prepped and available in these languages: English, Hindi, Korean, Indonesian, Japanese, Russian, Chinese (Mandarin), Italian, German, French, Portuguese, Dutch, Spanish, Turkish and Arabic (Standard), ready for your use.
Unique Properties
Eight Sleep, the world’s first sleep fitness company, launched their Year in Sleep 2022: Mission Sleep Fitness. This is Eight Sleep’s spin on a yearly recap campaign where members can see all their sleep data for 2022 in a galactic design.
Tags
Sleep, data, health, astronauts, review, recap, report, space
Production Technology
React, Javascript, SVG Animation for the in-app experience. And After Effects for the animation, Maya for each individual avatar design.
Design Challenge
The main challenge we faced was contextualizing sleep and health data in a fun and engaging way, while staying true to the science and being plain-language enough for any outsider to understand.
Project Duration
This project began in October 2022 and finished in December 2022.
Operation Flow
This project took place in the Eight Sleep app, and flowed similar to an Instagram story, with dynamic and custom metrics in an animated format.
Research
For this project, we worked with the Eight Sleep data team to pull together the most interesting facts about a person’s sleep throughout the year. We built off Eight Sleep’s 2021 Year in Review campaign and took this to the next level, by adding the functionality to review your own metrics directly through the Eight Sleep app, which required a group of engineers to coordinate.
Inspiration
Mission Sleep Fitness is Eight Sleep’s spin on a yearly recap campaign. Giving users an interactive journey and a unique avatar based on their sleep metrics. We landed on a space theme to highlight the future of sleep they are currently building.
Project Overview
Mission Sleep Fitness Recap Campaign has been a Bronze winner in the Advertising, Marketing and Communication Design award category in the year 2022 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
Image Credits
For design images and photos please credit Jisoo Sim.
Bronze Recognition
Jisoo Sim was recognized with the coveted Bronze A' Design Award in 2023, a testament to excellence of their work Mission Sleep Fitness Recap Campaign.
Jisoo Sim Press Releases
Attention press members and journalists: We offer a collection of press releases on Jisoo Sim and their notable work, available for your unrestricted use. Instantly access 1 press releases, available exclusively for journalists.
Mission Sleep Fitness: Eight Sleep's Yearly Recap Campaign Takes Users on an Interactive Galactic Journey
Eight Sleep launches Mission Sleep Fitness, a galactic recap campaign allowing users to explore their 2022 sleep data in a unique avatar-based story format within the Eight Sleep app.
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